Highlights of the 2011 LED Spring Conference

Highlights of the Annual LED Spring Conference Recently, the LED Illuminates China Tour Zhongshan Station Seminar was successfully held at the Crowne Plaza Hotel in Zhongshan Xiaolan Daxin. This conference attracted leaders of LED and lighting industry associations, well-known experts, scholars, and companies The chairman, general manager, technical director and many other professionals participated in the seminar. China Lighting Network was also invited to attend this seminar. At the meeting, Zhejiang Sunshine, Samsung, Cree and Philips Lumens and other companies from China, South Korea, Europe and the United States gave wonderful speeches on their development and strategies. In the afternoon round table, Guan Yong, Zhou Xuejun, Chen Bin Five guests, including He Wenming, and Tang Naibin, had a heated discussion on issues such as whether LED is a special product or a full range of products, and the feasibility of the store model. The audience also expressed their opinions. In this regard, the editor summarized this time. The four major questions of the meeting, and share with everyone one by one. Point: Be wary of Samsung’s strong entry. As a well-known brand in South Korea, Samsung has been involved in a wide range of business in just over 30 years. As far as the Chinese market is concerned, Samsung’s products will be seen in many industries. Opening up new business has accelerated the group’s development and rapid profit growth. Regarding the Chinese lighting market, Mr. Tang Naibin, China Sales Director of Samsung LED Co., Ltd., said that Samsung LED Lighting has officially entered the Chinese market at the beginning of the year, and its strategic goal is to be in China* *, Achieve Global** every year. Mr. Tang said that Samsung LED is quite mature in terms of technology and capital, and is currently the only manufacturer in the world that independently completes a series of processes from crystal growth, chips, packaging, modules to the entire lamp, and is skilled in technology. , And has become a new strategic growth point for the South Korean Samsung Group in the next five years. Samsung LED Co., Ltd. became independent from Samsung Electro-Mechanics and became a brand-new independent legal person under the South Korean Samsung Group. This is its public appearance in the Chinese industry, and it is also a clarion call to the global LED lighting industry. And in the face of such a strong Samsung LED, how should our local lighting companies view and resist its impact? This may be a matter for us to discuss.　　Point: How to position the product development? 　　As a lighting company, the product line is complex or simple, and the price is high or low. How should we consider this? Let's learn from their experience. As far as large companies such as Samsung are concerned, they have strong financial backing, proficient technology, and no worries about Ru0026D and investment. They undoubtedly chose a full range of product development strategies, but this does not mean that the prices of their products are fixed. Take the excellent route, which brings us a very good point-market positioning. Every company has a different market positioning, how do you segment the market, formulate strategic goals, who your target is, who you want to sell to, through this idea, or you will not blindly pursue high quality and low prices. The same rule.　　 In terms of product positioning, Zhejiang Sunshine has different opinions. They agree that the technical industry has specialization. In the market segment, they specialize in research and development of some products. In addition to selling products, they also sell subsidiary product designs. Although they do not directly participate in the research and development of a full range of products, they sell them. However, other companies have different opinions on how to consider product positioning and market segmentation from multiple angles.　　Point: Can LED consider adopting the iPhone model? 　　LED is undoubtedly the hottest product in the lighting industry, and people have good comments on its functions and prospects. But as far as the enterprise is concerned, should the sales of LED lighting products follow the traditional lighting sales model, selling in specialty stores or mom-and-pop stores, or open up new methods? There is no good marketing strategy, even if good products are difficult to occupy the market Get a place. As we all know, although LED has a series of advantages such as long life and high brightness, it is unable to break through the price for the time being. Therefore, Chen Bin, general manager of Zhonglong Transportation, and He Wenming, chairman of Wanbang Optoelectronics Technology, both said that they would not consider specialty stores. A sales form, this form will cause a lot of financial pressure, and the rate of return is difficult to estimate. In the face of such high-performance and high-priced special products, how will enterprise manufacturers better distribute it? Participants at the meeting also pointed out that the characteristics of LED lamps are particularly similar to Iphones. Can they learn from the sales model of Iphone in China? A new round of sales? 　　 point: what kind of LED characteristics are * in line with the basic needs of mankind. LED has the advantages of small size, low power consumption, long service life, high brightness, low heat, and environmental protection. It is known as the fourth generation of green Light sources have gradually set off the world’s LED lighting boom. Regarding the various characteristics of LEDs, which one is the most suitable for our needs? It is understood that ordinary LED light sources have a life span of 10,000 hours, and they are generally available after being made into lamps. ~ Ten thousand hours, this has not been verified yet. Is it necessary to replace our lamps after such a long time? 　　 Some people think that the longer the time, the better, the higher the price, and the return is worth it. In this regard, some people put forward the concept of “appropriate but better”. He does not think that blind pursuit of high life and high brightness. When making and developing new LED products, it should be combined with the actual needs of the market as much as possible. Different markets should have different products Subdivision, this way may be able to reduce part of the price, to reach a point where both performance and price are moderate. He believes that this is more in line with the needs of the market and users. This may also be another question raised by our manufacturers. Highlights of the Annual LED Spring Conference