2014-2016 LED home market enters the growth stage

-The LED home lighting market entered the growth period in 2010. The LED home lighting market maintained a growth rate of% per year in 2010. It has passed the initial and budding period and officially entered the growth period. According to the relevant report, the ten key trends of the development of the home lighting market are sorted out, and the five key trends are summarized as follows. Key trend one: Price is always the key element of the development of the home lighting market. Home lighting is a highly price-oriented market for general consumers. The sensitivity to price is quite high. Even if lighting products with a very high cost performance are provided, customers will still be worried about the higher 'good price'. Among them, based on the price trend of the bulb lamp market, there are quite high price drops all over the world, whether it is subsidies from energy-saving units, government incentives, or other manufacturers’ marketing plans. 'Price reduction' is the top priority for household lighting. Key trend two: China is the main production base, strategic purchasing ability determines cost competitiveness. China is the production base of major lighting products in the world. Chips, PCBs, power drivers, cooling modules, and various accessories can be found in China Therefore, the assembly of finished products or module production in China has become a resource pool for lighting brand factories all over the world to seek OEMs. However, the quality of solutions in the Chinese market varies greatly and the price difference is huge, which is testing the strategic sourcing capabilities of brand factories. How to have an in-depth understanding of each major device, and understand its technology, and then use a common language and solution providers to discuss specifications, it is possible to effectively reduce costs and maintain product quality. Key trend three: LED products% include household lighting applications. The application fields of household lighting products, no matter the living room, dining room, bathroom, kitchen, etc., all scene applications and all kinds of lamps can be covered by LED lighting. Unlike other lighting technologies, HID, CFL, and even OLED, all have their application limitations. Only LED lighting can replace all product lines of fluorescent lamps. In addition, LED home lighting can meet the needs of various applications, such as cool color temperature, warm color temperature, dimming, color adjustment, etc., any application field can be met by solid-state lighting technology, users can be in a relatively short time Understand LED lighting products inside and be familiar with their applications. Key trend four: Products that meet the design of the scene are good products. Like all new applications, LED home lighting starts with technological breakthroughs and the initial goal of maintaining product quality; after the technology is mature, sales competition between manufacturers will be carried out. Channels and various marketing activities are all aimed at attracting the attention of customers and expanding the development of the LED lighting market; after the development of the consumer and the scene, the lighting product itself is not the most important factor, whether it can meet the scene The key is to design and accurately target the end application during the product development stage. Therefore, scene simulation software like DIALux is born accordingly. The product design process cannot be limited to the development of technology. The applicability of the product and the coordination with the overall environment will become the key to good sales. Key Trend 5: Mastering Channels u003d Mastering Sales Power Lighting products themselves are a mature market. Even with the addition of LED technology, at the sales end, they still follow a 'fast-moving consumer goods' model. The key to the fast-moving consumer goods industry is to master the channels. , And maintain a good relationship with the channel industry. Take the household market as an example. Hypermarkets, convenience stores, utilities, etc. are still the same channels as in the traditional lighting era. Only by mastering the channels can we master the sales force. How to negotiate prices and negotiate agreements with the channels, etc., requires a high degree of imagination to find a way to find a new mutually beneficial cooperation model.