LED industry in 2013: manufacturers continue to grow in mobile lighting

LED lighting applications are quietly exerting their power. Although the overall growth of traditional products is slow due to weak export demand, LED lighting is relying on its continuously improving cost performance, and opening up more and more application markets. In 2012, domestic LED lighting has achieved high overall growth, among them, indoor LED lighting is expected to reach 33. 7 billion yuan (2011 for 18. 6 billion)The outdoor market grew 57 to 8 billion yuan. The growth rate of most companies is lower than that of the industry because there are more participants. In 2013, we believe that traditional lighting companies are accelerating the LED layout. Coupled with policy promotion, LED lighting will continue to grow at a high rate. It is expected that the domestic indoor and outdoor LED lighting markets will grow by 59 and 45 respectively. The growth rate of backlight market in 2012 exceeded the estimate at the beginning of the year and is expected to exceed 20. BOE and huxingguang electric 2 8. The 5th generation capacity climbing is a good expansion opportunity for domestic related manufacturers, so many companies have gained the opportunity of rapid growth. In 2013, the backlight market as a whole is moving towards saturation. However, due to the signs of industry transferring to China, there are still advantageous enterprises that are expected to gain rapid growth opportunities. The production capacity is relatively excess, and the profitability in the middle and upper reaches shows a downward trend. In the whole year, chips led to a continuous decline in product prices, and the gross profit margin of chips and packages continued to decline, while applications were relatively stable. New investment in LED has begun to shift to downstream applications, especially in lighting, while chip investment has been greatly reduced. With the reduction of technical barriers, the industry will concentrate on advantageous manufacturers with experience and supply capacity. There is no shortage of technology and scale in the chip field. Sanan's Photoelectric competitiveness is relatively stable, and Dehao Runda is making a breakthrough; The barriers to entry in the packaging field are low, and Ruifeng optoelectronics and Hongli optoelectronics have comparative advantages; In the application field, the first-mover advantage of most professional LED lighting companies is not stable. An important phenomenon is the accelerated layout of LED by traditional lighting companies. Among them, the layout of sunshine lighting, Feile sound and sanxiong is relatively early and begins to reflect the effect, while Rex lighting and Foshan Lighting have also increased the development of LED lighting products. Both international and domestic lighting companies will release OEM orders, which is a great opportunity for the supporting middle and lower reaches of the industry. However, mainland advantageous manufacturers have a better chance of rapid growth due to cost advantages. Guangdong's LED public lighting promotion is entering the implementation stage. The main beneficiary products are LED street lamps. We estimate that Guangdong street lamps 300- 4 million lamps, calculated according to the unit price of 2000 yuan/Lamp, will be more than 6 billion of the market's regular beneficiary companies, mainly qinshang Optoelectronics, Dehao Runda, Hongli Optoelectronics, etc. Recommended combinations: Ruifeng Optoelectronics, sunshine lighting, qinshang Optoelectronics, Hongli Optoelectronics. Ruifeng Optoelectronics is a professional packaging factory that successfully implements the strategy of major customers and will continue to grow at a high speed. Sunlight lighting, as a traditional lighting leader, actively arranges LED and will return to higher growth in 2013. Qinshang Optoelectronics is a big beneficiary of Guangdong's policy.