'Price' to 'price' What can LED lighting companies do to conquer consumers?

As far as the current lighting industry is concerned, the market has become a red sea. The lighting companies tumbling in this sea have moved from the initial price war to the cost-effective war. Some consumers believe that the price-performance ratio refers to the purchase of high-quality and inexpensive low-end products, but more consumers say that they agree that the price-performance ratio refers to the enjoyment of higher value than the price paid when purchasing the product. . QQ mobile


'Price' moves towards 'sex price' What do lighting companies use to conquer consumers?


The so-called high cost performance does not mean that the product can only reduce the price again and again, but it indicates that the product will develop in the direction of high quality and high added value. Looking at the consumer market, although 'attractive' prices can attract consumers' attention, the products that can really get consumers' favorites are high-quality products that are cost-effective.


For lighting products, high cost performance is mainly reflected in product quality and corporate services. At the same time, many people in the industry pointed out that in the fierce market competition, companies only provide 'value for money' products, which can no longer become a weapon for them to occupy the market. Only by providing 'value for money' products can they shine. . Industry insiders say that to improve the cost-effectiveness of products, one can start with ensuring product quality and improving service quality.





Ensure product quality


Product quality is the foundation for a company to survive. This is even more important for lighting companies, because lamps are different from fast-moving consumer goods, and they usually take a long time to replace. For consumers, the first consideration when purchasing lamps is the quality of the product. The high quality of cost-effective products is the most important factor. To create the most cost-effective lamps should become the ** mission of the lamps enterprise. Only by ensuring the quality of the products can the lighting companies win the long-term favor of consumers in the fierce market competition, and can also gain a larger share in the torrent of market development.


To ensure first-class service Zhou Wenbiao, East China //.ohzmdj.com/


In addition to ensuring the quality of products, the cost-effectiveness of an enterprise must also provide consumers with first-class services. According to surveys by relevant agencies,% of consumers would prefer to consider the service quality of the company when purchasing lamps. It can be seen that service is also an important factor affecting the development of enterprises. Consumer Ms. Chen said, 'I once bought windows in a certain brand store. At that time, I said that they would be delivered and installed free of charge. However, the installers who delivered it to me asked me for the installation fee. If I said nothing, I would not install it. Yes. At that time, I was really angry.... The similar phenomenon is not only Miss Chen, but also some consumers in the market are not satisfied with the manufacturer’s after-sales service. Therefore, for lighting companies, it is necessary to provide and ensure Such services are also one of the powerful means for companies to occupy the market. Many industry experts say that product quality and service are only the basis. To provide cost-effective products, companies need to ensure that prices are reasonable.


In general, only companies that integrate product quality and first-class services can receive long-term favor from market consumers. Therefore, in the future market competition, strengthening product quality and after-sales service guarantees will become the first problem that lighting companies must solve.