The price war for LED lighting in the market this year is fierce. After the brand factory Lumileds launched a promotional campaign, the price of LED lighting has been reduced at one time. The LED industry assessed that there is limited room for further reduction in the future, and the price quickly reached a sweet spot. This year will be a critical year for LEDs to accelerate their replacement of energy-saving lamps. Follow-up lighting brands will launch promotions to increase shipments. The decline in LED prices stimulates sales, which is conducive to the growth of output value of packaging plants. Cell phone//./
Under the price war launched by brand factories, the current price of
LED lighting has plummeted by% compared to last year. It is estimated that there will be limited room for further decline this year. After the price drop, consumer purchases are indeed aroused. Household lighting is replaced by energy-saving lamps. It is an LED lamp, and this wave of price decline also extends from the bulb lamp to the lamp tube. It is understood that the price of LED lamps will be one dollar, while the current energy-saving lamps are in U.S. dollars. It is expected that LED lamps will become the next wave of price-cutting competition.
This year, the ex-factory price of LED tubes from Taiwanese manufacturers has dropped significantly compared to last year. The technological improvement, streamlining of manufacturing processes and lower material costs have reduced the price of LED tube terminals to RMB yuan, a drop of% from last year's RMB yuan. The price of LED is close to that of energy-saving lamps, which will accelerate the early exit of energy-saving lamps from the market.
The LED lighting application market is expected to grow substantially this year under the brand manufacturers' active launch of shocking prices. The price of LED lighting has declined steadily in the past years, but after the rise of the mainland supply chain this year, it assisted brand manufacturers to effectively reduce their prices and achieved the goal of accelerating the exit of energy-saving lamps from the lighting market. .
Taiwanese manufacturers estimate that Lumi
leds, which has set off lighting price stations, is likely to sacrifice profits to clear inventory. It is inferred that after Lumileds has received subsidies in other countries, it will start a price war in US stores to prevent competition in the same industry and take advantage of the situation to increase market share , Lumileds currently accounts for about% of the global LED lighting market.
The rise of the mainland supply chain has become one of the factors contributing to the rapid decline in LED prices, and Philips sold Lumileds equity to the mainland Jinshajiang Group, showing the ambition of the mainland LED factory to enter the world. Although Sands River’s stake in Lumileds is conducive to the company’s acquisition of Bianli licensing and solving the LED output problem, after Jinsha River has obtained the operating rights, Lumileds will need to conduct cross-licensing with other factories due to changes in the management team. Opportunities occupy the market.
The sweetness of LED lighting and packaging factories
This year, Taiwan's LED industry will benefit more packaging factories due to price fluctuations. Due to the imbalance between supply and demand of production capacity, MOCVD machines are newly added around the world this year, and the current supply of chips is still surplus, which is conducive to the reduction of prices and costs for packaging plants.
After the merger and acquisition of Canyuan, the integration of Canyuan has led to a decrease in the overall chip output value in Taiwan after the reduction of Canyuan's production capacity this year. It is estimated that the output value of upstream chips will decrease by ~% this year. Although chip output value is likely to face a decline, the annual output value of downstream packaging is expected to grow steadily and continuously. It is estimated that the annual output value of LED packaging in Taiwan is expected to grow by% compared with last year under the rapid increase in lighting demand, of which the shipment of lighting components and modules is expected growing up.
The operation of the LED industry in the first half of this year was not as good as expected, mainly due to delays in customer orders. The legal person estimates that Jingdian's utilization rate in the first quarter is about %. After the lighting product redesign terminal prices fell in the first quarter, prompting customers to restart sourcing, the utilization rate of this quarter will increase, and the revenue ratio in the first and second half of the year will be compared. Meeting the decline in lighting prices at one time is conducive to the market sprinting shipments. At present, Jingdian’s share price-to-net ratio has dropped to .times, which is at the lower edge of the historical range.~.times. It is estimated that the stock price will rebound.
