In recent years, the 'high sales and high profits' of the LED market has attracted many companies to settle in, but not everyone who enters the industry can abide by the rules. After these years of development, how much 'silly' LED lighting industry has? ? How much loss does it bring to the lighting industry?
False standard: to save money also fight for QQ mobile //./
Rated voltage, rated power, model, light color, housing, implementation standards and other parameters and prices on the lamp packaging box are often the only standards for consumers to buy lamps. However, some products on the market and the packaging box These parameters are always not the same thing.
Earlier, a consumer bought a watt XX brand LED bulb at a certain lighting wholesale market. After using it, he found that its brightness was not as good as a watt-power incandescent bulb. This surprised him. Later, he took the bulb to a friend who worked in the quality supervision department to test and found that the actual power of the bulb was only watts, which belonged to serious virtual standard power data.
The virtual standard wattage has become the unspoken rule of the industry. 'An industry insider said that as a manufacturer, it is generally clear whether they produce LED bulbs of sufficient wattage. According to relevant regulations, it is appropriate for LED bulbs to have a power error within plus or minus 10%. That is to say, if the product is marked with watts, the bulb can actually be between .watt and .watt. If it exceeds this standard, it is a virtual standard lamp. But 'virtual standard' products are nothing new in the market. Now, people in the lighting industry have long been accustomed to it.
Generally, manufacturers will produce two kinds of LED lamps with the same appearance, one of which is produced into a full-watt bulb, and the price is slightly higher. A light bulb designed to be less than watts has a relatively low price. Dealers generally know that manufacturers produce LED bulbs with less than wattage. However, in order to make a difference, dealers prefer to buy products with less than wattage.
Counterfeit and shoddy is a worldwide problem, it has become 'the world's second largest public hazard after drug trafficking.'
Counterfeiting, directly hurting the deceived business, harms the interests of consumers, and in serious cases may threaten the personal safety of consumers. For manufacturers, counterfeiting is more an intangible loss. Using fake and inferior products to pass off as their own products is tantamount to harming their own brands. The counterfeit brands generally have a certain reputation in the industry. For example, fake 'Philips
After visiting major lighting markets and manufacturers, the reporter found that the counterfeiting of small and medium-sized manufacturers has become accustomed to the phenomenon, and the mentality is negative and numb. The reasons are as follows: 1. The current laws and regulations on counterfeiting and infringement are relatively vague. Insufficient punishment; 2. The illegal cost of counterfeiting is relatively low; 3. The scope and intensity of trademark protection are closely related to the distinctiveness and popularity of the trademark. Small and medium-sized manufacturers are generally not well-known; 4. Most private enterprises have insufficient awareness of intellectual property rights Fifth, the large-scale counterfeit products are generally outstanding brands in the industry, and small and medium-sized manufacturers generally suffer little damage.
Of course, not every lighting company will turn a blind eye, and *** also pays more attention to it, such as Op Lighting. In this month, the 'Storm' of the 'Spring Thunder Operation' meticulously planned by Op Lighting swept the stores, warehouses and factories of China Land's counterfeiters. In North China (Zhengding, Hebei, Baoding, Hebei, and Shenyang, Liaoning), sub-special operations were carried out to investigate and deal with the total number of counterfeit goods; in Western China, a number of 'brand-name' Op Yuba and flat-panel lights were investigated and dealt with; in East China A total of counterfeit integrated ceilings and flat lights were seized in the region; a total of counterfeit bathroom heaters and flat lights were seized in the South China region.
The counterfeiting of LED lighting companies is also more serious, especially
LED manufacturers that do a good job of single products and have a certain reputation in the industry. When talking about counterfeiting with some LED manufacturers that do a good job of single product, everyone said that this situation is very common. The existence of a large number of fake and inferior products not only wastes the publicity costs of enterprises, but also damages the reputation and image of enterprises.
Counterfeit products
Product counterfeiting is very serious regardless of the industry. However, several counterfeiting cases broke out in the lighting industry a few days ago, once again pushing Op Lighting and NVC Lighting to the forefront.
This year, there was a huge counterfeit product case in Jiaxing, Zhejiang Province, with a value of more than 10,000 yuan. The counterfeit product was OP bulb tubes. This batch of 'OPPLE' tubes has roots, rough production, simple packaging, and outer packaging. There is no mark on the box. After investigation, it is found that all products infringe the exclusive right of the registered trademark 'OPPLE'.
An interviewed manufacturer said that there is now a voice in the industry, calling out this slogan: as long as you provide a brand, we can do any product, and any brand, as long as you provide, I can satisfy you All the requirements, the price is only two-thirds or even half of that brand.
Now this phenomenon of counterfeiting has spread from offline to online (Internet). There are also people on the Internet selling lamps under the banner of others, but the market on the Internet is relatively blank. At present, the impact of Internet counterfeiting on enterprises is not large, so enterprises do not pay much attention.
