What Is Flat Led Lights?

In 2014, with the full spread of LED lighting in the market, the bright prospect of the industry attracted many laymen enterprises to share the cake, and more cross-Border operators began to infiltrate into the lighting industry.
How should LED lighting enterprises deal with the cross-border Gold distribution of large enterprises? The reporter interviewed maixing lighting on this issue (MAXIMUS)
Liu Kefeng, vice president of Shenzhen Jiawei Photovoltaic Lighting Co. , Ltd. and general manager of LED lighting indoor lighting center, the company to which the brand belongs.
Liu Kefeng is optimistic about this phenomenon and regards it as an opportunity to promote industry integration. The more people participate, the more competition in the industry will be intensified, it is more likely to subvert the traditional lighting industry model and realize the new development of the lighting industry.
He pointed out that 2014 was a year of great waves and sand washing in the LED industry, only those enterprises with comprehensive strength advantages such as product power, brand power, research and development power, promotion power and sales power can survive in this year and gradually develop their own brands.
At present, LED lighting technology is not yet fully mature, there are some shortcomings in the industry, such as the inability to guarantee product quality and insufficient innovation, which lead to vicious competition in the industry.
In the all-round competition in 2014, this phenomenon will be alleviated to a certain extent. The industry must undergo cruel baptism before it reaches a mature stage, what can survive in this baptism must be an enterprise with one or more advantages.
Liu Kefeng said that maixing lighting will actively respond to many challenges in the industry market this year, aiming at the rise of e-commerce, a new channel, maixing lighting will choose an appropriate and effective channel mode according to its own development goals, products, advantages and other actual conditions, firmly erect the banner belonging to maixing lighting, and sail further.
The entry of many large enterprises at home and abroad has led to the panic of some small and medium-sized enterprises and the adoption of a group to defend the enemy in order to survive and develop. So, does cross-border payment mean bad? Can you sit back and worry about the enemy?
Liu Kefeng believes that cross-border competition will intensify the competition in LED lighting industry on the one hand, and on the other hand, it will prompt more enterprises and people in the industry to think about the development direction of the industry and the future competition pattern, so as to take countermeasures.
The emergence of the group shows that the enterprise has realized that it is facing the threat of development.
Holding groups is an inevitable outcome of intensified competition and a way for enterprises to seek common development through complementary resources.
The purpose of holding a group is to win-win, but the current problems in the LED lighting industry, such as uneven product quality and complementary advantages, make it very difficult to hold a group.
As for whether the group can resist the enemy, it depends on whether the group's enterprises are open-minded to seek cooperation and cooperation mechanisms.
Liu Kefeng said: how to deal with cross-border operations is not determined by individuals or individual enterprises, but is related to the entire industry.
Every lighting enterprise should establish industry awareness, find its own core competitiveness, and seek complementarity and establish a mature cooperation mechanism on this basis, so as to make it more meaningful to hold a group and defend the enemy.
At present, the establishment of various associations and Alliance organizations in the industry is a good opportunity for enterprises to realize alliance, complement each other's advantages and resist the enemy. All enterprises should participate in it, strengthen communication and cooperation, and jointly promote the development of the industry. Liu Kefeng said so.

With the continuous decline of LED lighting prices and the rapid expansion of the number and scale, Lin Zhihui, head of the energy research group of the industrial economy and trend research center of the Industrial Technology Research Institute, pointed out that the growth rate of the LED lighting market in 2013 should be expected to be maintained at 30, the output value of LED lighting in 2020 is 65. 8 billion US dollars.
Lin Zhihui said that the key markets for LED lighting development in the future are still in the mainland, Europe and the United States, but attention must also be paid to non-tariff trade barriers such as relevant standards, norms, energy efficiency requirements, local protectionism, etc.
However, Asia is currently the main sales area of LED lighting and also a large application area of LED lighting, with a market share of in 2011.
Mainly due to government support, high economic growth, and frequent construction activities.
Among them, the Japanese market is actively promoting the application of LED lighting.
In 2011, the market scale of LED replacement lighting in Japan reached 952 million US dollars, and it is estimated that the market scale in 2012 will reach 1203 million US dollars.
As far as individual application markets are concerned, the penetration rate of LED lighting in the building lighting market in 2012 is as high as 56, but it has also slowed down due to the maturity and growth of the market.
Outdoor lighting benefits from the market demand created by the government, which makes the application of LED lighting grow slowly. In 2012, the penetration rate of LED lighting in the application field of industrial lighting was only about 6.
The application of LED lighting in commercial lighting is gradually transferred from early functional lighting to main lighting application, because commercial lighting has high turnover rate and long-term use, the penetration rate of LED lighting has increased simultaneously with the market scale. In 2012, the penetration rate of LED lighting in the commercial lighting market has reached 15.
Housing is a large application market for lighting. LED lighting system quickly enters the residential lighting market with bulbs to replace traditional bulbs. However, due to the high sensitivity of consumers to prices, therefore, the penetration rate of LED lighting in the residential lighting market in 2012 is about 13, which needs to be improved.
The demand of office lighting is energy saving, and the demand of LED lighting is to replace the traditional fluorescent tubes and cut into the office lighting market. However, LED tubes must also face the price competition of T5 fluorescent tubes, therefore, the penetration rate in 2012 is only about 11, and there is still much room for growth.

Many LED lighting lamps and lanterns lighting shop assistants in the reception lead customers to do a very good such links, but in contributing to the customer to buy this link is always unable to handle, might even feel overwhelmed.

Like a football match, can pass smoothly, rhythm grasp is very good also, possession is high also, but is not finishing kung fu home.

So, a LED lighting lamps and lanterns lighting shop good guides not only guide must be good at all kinds of technology for learning, also must focus on phase change of customers purchasing psychology such as the transfer of attention, the change of the words, and so on, and then according to these changes to take corresponding measures, it can make a deal quickly.

Of course, this requires the seller is good at handle customer buy signal.

This signal, the customers tend not to speak out directly, but subconsciously through language, behavior, expression, inadvertently leaked.

So how do we effectively identify customers want to buy the language of the signal?
1.
Ask installation and after-sales service.

If the customer asked the installation and after-sales service, the seller can think he suppose to clinch a deal.

This time is the key to clinch a deal the moment, the salesman need to tread carefully.
2.
Ask about delivery and payment.

Asked about this kind of problem, suggests that the customer is ready to clinch a deal.

In response to this kind of problem, must pay attention to the delivery date must be in accordance with requirements of the customer's time lead to clinch a deal.

Payment must be simple and flexible, let the customer can quickly understand and accept.
3.
Ask maintenance method and use the matters needing attention.

Put forward these problems, also suggests that the customer has to clinch a deal, the seller in the process of answer to note unfavorable and overmuch, too much attention will make customers think the problem is too complicated.
4.
Compare prices and commodity.
5.
Comparing competitors' products and conditions.

The salesman in compare the competitor's goods, not to belittle and despise attitude.

Because customers may not trust us, belittling of competitors products and despise, only can let the customer to produce we just in order to raise their own.
6.
Ask the market evaluation.

Market evaluation quality is one of the important factors contribute to customers if they buy, by asking customers market evaluation, trying to get other customer perceptions of the product, to decide whether to buy.

Don't assistants to empty the market has a very good evaluation, and to the display cases and data, to improve the customer's purchase was determined.

Through the above study, we will know, when the lead customers, in addition to comprehensive conditions to determine the customer's consumption, a good environment and good at judging from customer behavior and the language of their purchase intention.

Since last year, the LED packaging and lighting market has a high degree of prosperity. In addition, the company's Songshan Lake fundraising project capacity has been released at the end of last year, and the development of Wanrun has entered the fast lane.
Hao Jun, vice president and secretary of the board of directors of the company, said in an interview that the commercial lighting market will enter an explosive growth this year. The company will focus on the two major areas of commercial photography and engineering, and will also increase the quality while maintaining quality.
Wanrun technology's main LED package, backlight and lighting business started not too late. Last year, the company's overall sales were about 4.
0. 3 billion yuan, of which packaging accounts for about of revenue, about. 0. 1 billion yuan, lighting is about 1. RMB 0. 2 billion.
Because of the good quality and high price, the company's previous LED products were mainly exported, and now exports still account for as much as 60%. Of course, this situation will change in the future. Hao Jun said.
It is reported that after the listing of Wanrun, the packaging capacity has gradually expanded. At present, it is about 700KK/month. Compared with other manufacturers, thousands of KK/month, the capacity is still insufficient.
In this regard, Hao Jun's explanation is that Wanrun's style is partial to stability.
The company will make production plans at the beginning of each year and divide them into quarters. Once the order changes, the company will adjust immediately.
Hao Jun said that with the launch of the domestic lighting market, Wanrun is also actively preparing for the war, especially after the Dongguan Songshan Lake fundraising project was put into production, this year's lighting business will be very fast.
In addition, the company has integrated the backlight industry chain and built ten backlight production lines in Songshan Lake, which is helpful to improve the service capability and increase revenue of the enterprise.
According to the understanding, the main customer of the company's backlight is Konka, and the development of the other two new customers is also progressing smoothly. Take Changhong as an example, the sample has been completed.
Hao Jun said that the backlight competition is also fierce, but it is slightly better than lighting. There are two reasons. One is the technical threshold and the other is the industry pattern.
In 2013, the LED market broke out in an all-round way, and home lighting showed a trend of changing dynasties.
Under this circumstance, various manufacturers are eager to expand their production, and some manufacturers even invest heavily in channel construction.
Hao Jun believes that these practices of LED companies are beyond reproach, and Wanrun is also very excited.
However, the company finally decided to focus on the development of business and engineering projects, and will not intervene in the consumer market.
This is mainly due to the company's product positioning and the current situation of the enterprise.
The consumers of the business photos are biased towards quality, while the consumption of residents is more price-oriented.
In the early days of the brutal growth of the LED industry, many manufacturers used inferior materials to produce in order to reduce prices and seize the market, and even promised a 10-year warranty.
Now the LED lights on the market even sold 3-
4 yuan/only, Hao Jun directly denounced that the quality is difficult to guarantee.
According to its judgment, if the cost of an LED lamp with slightly reliable quality is well controlled, it is still possible to sell more than ten dollars. Hao Jun bluntly said that the channel is the short board of Wanrun.
We attach great importance to this, but it is inevitable that the company's annual profit is more than 40 million yuan, and its ability to resist risks is still insufficient.
He said that when the company's profit is 0. 2 billion, it is more appropriate to take tens of millions of construction channels.
There is another important reason for the company to target in the business and engineering fields, that is, the business market is also facing a big explosion.
Hao Jun pointed out that the price reduction of LED lighting in 2012 was relatively severe, with an annual decline of 30. The decline in was very small, about 10.
Since the price has reached an acceptable range, the mall has officially entered the stage of large-scale light change since last year.
Last year, Wanrun got the LED light change contract for 42 stores in Jingkelong. This year, the company successfully entered the Wanda Plaza Chongqing store.
The company hopes that every customer will leave a reputation. Hao Jun said.

This year is the year of popularization of LED lighting, and the popularization of LED lighting will accelerate next year. The output value of LED lighting is expected to exceed that of traditional lighting next year, becoming a turning point in the lighting industry.
At the same time, the integration of the LED industry has intensified, and there will be more mergers next year.
Popularization accelerates the National Semiconductor Lighting Engineering Research and Development and Industry Alliance executive deputy secretary-general Jun Jun yesterday (9th)
It is said that the popularity of LED lighting will accelerate in 2015. Last year (China LED lighting products)
Exports reached 5. 5 billion US dollars, reaching 7 billion US dollars in the third quarter of this year and expected to exceed 10 billion US dollars in the whole year, doubling the growth rate. Yan Jun said.
Ruan Jun went on to say that China has eliminated incandescent lamps over 60 watts since October 1 this year.
With the economic recovery in Europe and the United States, the Indian government is also promoting the popularization of LED lighting in several BRICS countries, so the popularization of LED is accelerating.
This year, the LED products of sunshine lighting and Foshan Lighting account for more than 60 ~ 70.
Wang Donglei, chairman of Dehao Runda and NVC Lighting, also said: the popularity of LED lighting will reach a peak next year. NVC's target in 2015 is 50 products for LED lighting.
According to UBS's forecast, 2013 ~ The overall growth rate of the lighting market in 2015 was 36, 37 and 38 respectively, of which the demand for residential LED lighting market increased by 157, 90 and 62 respectively over the same period.
Industry insiders expect that the LED industry will grow by nearly 30 next year, with indoor LED lighting growing by as high as 50 ~ 60.
NVC and op will account for 50 of LED products next year ~ 60, these leading enterprises have a great influence, so the penetration rate of LED lighting will reach 50 next year and further reach 80 in 2017.
2015 is the year of rapid popularization of LED lighting and will become a turning point. The output value of LED lighting will exceed that of traditional lighting. The above-mentioned person said.
There are more mergers. With the acceleration of popularization, another problem is competition. Yan Jun said that SMEs are under greater pressure. Industry mergers and acquisitions are a trend.
Industry research also believes that competition will be more intense next year.
This year, many companies have tight cash flows, and some gross profit margins have fallen and they have been forced to close down.
There will be more failures and more mergers next year, because many SMEs are difficult to do.
Many manual workshops have closed down this year, and larger companies will close down next year.
Recently, the packaging factory in Guangzhou has fallen in large quantities, because the quality and price are not comparable to those of listed companies, and the growth of scale and profit has regressed.
In recent years, the merger of the LED industry has come one after another.
Following Dehao Runda's acquisition of NVC and Tsinghua Tongfang's acquisition of Zhen Mingli, the night before (8th)
Qinshang Optoelectronics also announced that it will acquire 51 shares of three small and medium-sized LED related companies.
Industry analysts said that the previous products of qinshang Optoelectronics were mainly street lamps. With the popularity of civil lighting, they must also penetrate the terminal channels. This year, they have been looking for mergers and acquisitions, and have talked about many companies.
Among the three small and medium-sized companies purchased by qinshang Optronics this time, one is a traditional lighting company that has transformed into LED lighting and has channels. Another one is doing energy-saving certification.
There is more room for mergers and acquisitions in the LED chip field.
Wang Donglei believes that there are 60 ~ at the peak in China. Of the 70 LED chip factories, some are not well managed and have stopped production. Now there are only more than 20.
The LED chip project has a huge investment. Since most of the LED chip factories are supported by local governments, it is difficult to integrate. However, nearly a lot (Chip)The factory came to me (Talk about mergers)Wang Donglei revealed.
However, he believes that most of them will be gradually eliminated naturally, and there are not many acquisitions. The integration of LED chips in China and in China is necessary.
As for the technical direction, the industry believes that LED technology has changed a lot, and the technical directions of upstream, midstream and downstream have not yet been determined. Flip-chip chips are currently only replacing formal chips in the field of high power. whether it can become a trend remains to be seen.
However, Ruan Jun believes that LED flip-chip is a trend because the efficiency of a single chip is improved and the cost is reduced, but it takes time for packaging factories and customers to accept it.