LED commercial market will break out1

Since last year, the LED packaging and lighting market has a high degree of prosperity. In addition, the company's Songshan Lake fundraising project capacity has been released at the end of last year, and the development of Wanrun has entered the fast lane. Hao Jun, vice president and secretary of the board of directors of the company, said in an interview that the commercial lighting market will enter an explosive growth this year. The company will focus on the two major areas of commercial photography and engineering, and will also increase the quality while maintaining quality. Wanrun technology's main LED package, backlight and lighting business started not too late. Last year, the company's overall sales were about 4. 0. 3 billion yuan, of which packaging accounts for about of revenue, about. 0. 1 billion yuan, lighting is about 1. RMB 0. 2 billion. Because of the good quality and high price, the company's previous LED products were mainly exported, and now exports still account for as much as 60%. Of course, this situation will change in the future. Hao Jun said. It is reported that after the listing of Wanrun, the packaging capacity has gradually expanded. At present, it is about 700KK/month. Compared with other manufacturers, thousands of KK/month, the capacity is still insufficient. In this regard, Hao Jun's explanation is that Wanrun's style is partial to stability. The company will make production plans at the beginning of each year and divide them into quarters. Once the order changes, the company will adjust immediately. Hao Jun said that with the launch of the domestic lighting market, Wanrun is also actively preparing for the war, especially after the Dongguan Songshan Lake fundraising project was put into production, this year's lighting business will be very fast. In addition, the company has integrated the backlight industry chain and built ten backlight production lines in Songshan Lake, which is helpful to improve the service capability and increase revenue of the enterprise. According to the understanding, the main customer of the company's backlight is Konka, and the development of the other two new customers is also progressing smoothly. Take Changhong as an example, the sample has been completed. Hao Jun said that the backlight competition is also fierce, but it is slightly better than lighting. There are two reasons. One is the technical threshold and the other is the industry pattern. In 2013, the LED market broke out in an all-round way, and home lighting showed a trend of changing dynasties. Under this circumstance, various manufacturers are eager to expand their production, and some manufacturers even invest heavily in channel construction. Hao Jun believes that these practices of LED companies are beyond reproach, and Wanrun is also very excited. However, the company finally decided to focus on the development of business and engineering projects, and will not intervene in the consumer market. This is mainly due to the company's product positioning and the current situation of the enterprise. The consumers of the business photos are biased towards quality, while the consumption of residents is more price-oriented. In the early days of the brutal growth of the LED industry, many manufacturers used inferior materials to produce in order to reduce prices and seize the market, and even promised a 10-year warranty. Now the LED lights on the market even sold 3- 4 yuan/only, Hao Jun directly denounced that the quality is difficult to guarantee. According to its judgment, if the cost of an LED lamp with slightly reliable quality is well controlled, it is still possible to sell more than ten dollars. Hao Jun bluntly said that the channel is the short board of Wanrun. We attach great importance to this, but it is inevitable that the company's annual profit is more than 40 million yuan, and its ability to resist risks is still insufficient. He said that when the company's profit is 0. 2 billion, it is more appropriate to take tens of millions of construction channels. There is another important reason for the company to target in the business and engineering fields, that is, the business market is also facing a big explosion. Hao Jun pointed out that the price reduction of LED lighting in 2012 was relatively severe, with an annual decline of 30. The decline in was very small, about 10. Since the price has reached an acceptable range, the mall has officially entered the stage of large-scale light change since last year. Last year, Wanrun got the LED light change contract for 42 stores in Jingkelong. This year, the company successfully entered the Wanda Plaza Chongqing store. The company hopes that every customer will leave a reputation. Hao Jun said.