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The year of 2016 was a year when the pattern of LED industry changed dramatically. Facing the low-price competition in the mainland market, international giants such as Philips and Osram gradually broke their arms and reduced their burdens. GE suddenly withdrew from the lighting market in Asia and Latin America, taiwan enterprises reduced the output of Blu-ray LED to the four-yuan LED market; The domestic market is also not peaceful. The rise in raw material prices, the collapse of logistics have caused panic in the capital chain, the depreciation of the RMB cliff, and the environmental storm swept through small and medium-sized enterprises. The reshuffle continues. Some prices of LED were raised, and the phosphor still fell sharply. Among them, the round-by-round price increase was an important key word in 2016. In the case of falling prices over the years, the overall loss of the industry continued, and the price bottomed out and rebounded, return to a reasonable profit margin, from the initial chip price increase to the lamp bead, and further spread to the downstream application end, covering almost all ends of the industrial chain. However, the price of the phosphor is reversed, and the price is still falling sharply. According to data, the price of LED fluorescent powder exported from Changshu region of Jiangsu province fell sharply in 2016, with the average unit price falling from 551 last year. $5/kg fell to 252 this year. 7 US dollars/kg, a year-on-year drop of 45. 8. In this regard, Feng Rongbiao, technical director of LED division of Jiangmen Keheng Industrial Co. , Ltd. , analyzed that some phosphor manufacturers lacked the mass production capacity for continuous research and development last year, it is difficult to keep up with the pace of product quality improvement and cost reduction in the industry and provide competitive products that meet market demand. This eventually led to the risk of bankruptcy, and even some small factories in order to clear the inventory as soon as possible, there was a loss of sales, which seriously disrupted the market. Although the price of LED phosphor dropped sharply last year, the total sales volume of LED phosphor still maintained a rapid growth trend, and the development of the entire LED phosphor industry remained optimistic. However, some LED phosphor companies have low comprehensive competitiveness and cannot stand firm in the big waves. They have been gradually eliminated or merged. At the end of 2016, there were only 5 or 6 LED phosphor manufacturers still in large-scale production. Feng Rongbiao said frankly. The joint advantage has doubled the output in 2016 and allowed the market competition to be more turbulent. The domestic phosphor brand enterprise Keheng industry is still firm. In 2016, its output value in LED business reached more than 30 million and its sales volume reached more than 30 tons. Kehengneng has always been in the forefront of the industry, which is closely related to the company's own strategic layout. Feng Rongbiao said that Keheng has always adhered to the company's tenet of quality and customer first, and has invested a lot of manpower and material resources in product research and development, in addition, it has carried out industry-university-research cooperation with Fudan University, Sun Yat-sen University and other well-known domestic universities and institutions to jointly develop products to improve product quality. This urges Keheng LED phosphor products to maintain their quality advantages. At the same time, it combines the scale advantages of Keheng tricolor phosphor to reduce costs, maintain price advantages on the basis of quality, and realize real cost performance. In addition, in April 2016, Keheng and Hangzhou Yinghe photoelectric material Co. , Ltd. carried out resource integration and jointly established Hangzhou Yingke New Material Co. , Ltd. , a subsidiary of Keheng Holdings, the market share of Keheng's LED phosphor products in East China has reached more than 50. Based on the above, under the combined effect of the advantages of quality, cost and capital operation, Keheng achieved an increase of about 60 in output value in 2016 and doubled in output. The four major directions will be launched. The overall deployment in 2017 will look forward to 2017. The LED industry will gradually return to rational development. As the development of the upstream phosphor industry, it is worth looking forward. At present, the average price of LED phosphor products is close to the cost line. Affected by factors such as product research and development investment and rising raw materials, it is estimated that the price of LED phosphor will stabilize in 2017. Feng Rongbiao said that Keheng's goal in the LED business in 2017 is to double the output value. In order to achieve this goal, Keheng has formulated specific strategic guidelines: 1. In terms of products, Keheng will continue to increase investment in product research and development, maintain cooperation with well-known domestic universities and institutions, and strive to maintain advantages in product quality, at the same time, increase the research and development of backlight products, and grab the big cake in the backlight field. 2. In terms of technology, Keheng will continue to give full play to its advantages in application design and matching to meet the market application demand in 2017 according to the LED Full spectrum application technology independently developed, in order to achieve application innovation in ultra-high display, ultra-high brightness, etc. , to provide customers with better solutions and products. 3. In terms of market, we will continue to maintain communication and interaction with customers, actively maintain the relationship between major customers, jointly develop products with customers, and increase customer proportion and market share. 4. In terms of capital and cooperation, Keheng has already participated in two downstream application companies, Shenzhen lianteng and Shenzhen Huaxia Guangcai, at the same time, it integrates the resources of the material enterprise Hangzhou Yinghe optoelectronics and jointly established Hangzhou Yingke, a subsidiary of Keheng holding company, to provide more value-added services for packaging customers by combining horizontal and vertical manufacturers, so as to enhance the competitiveness of Keheng. In 2017, Keheng will continue to give full play to the capital advantages of listed companies, continue to cooperate with large manufacturers such as chips, packaging glue and supports in the horizontal direction, and cooperate with downstream application manufacturers in the vertical direction, form a comprehensive Keheng ecological circle, and at the same time realize the joint development of LED industry and achieve multi-party cooperation.

Hi, I'm falsely bamboo. In recent years, the electricity business environment near the red sea. Taobao and other established deep roots, a leader in electric business platform for small and medium-sized sellers are difficult to impact the top of the list, and pay the cost of the drainage is higher and higher, many businesses start to spell it. But as a result of each platform algorithm mechanism is different, lead to some of the tao is a businessman in the early spelling of shops operating made difficult. Falsely bamboo with real case to give you today, high guest unit price lighting category in how to run a lot? Analysis of shops, the basic situation of the first to store the main lamp act the role ofing, the price is in 100 yuan of above. New store opening, there is no traffic. And we talked about the stores a period on the train of thought, main figure, keywords, commodity prices and so on. Shop goods figure is as follows: the main figure: arguably, tao is the seller has certain operating experience, internal work shop this don't need to emphasize. Stores have also prepared creative video to introduce products, have to say very considerate. What else is there to say? The main figure shows the lamp is acted the role of the contracted after decorating effect, give a person warm household atmosphere, arouse the desire to buy of people. But look closely, you will find the product document for the description of the product selling point is not obvious, or refine the selling point of accurate enough. If can appropriately increase the highlight of some products, such as core 'smart' and other professional knowledge, can enhance the trust of buyers. Price: spell of consumer groups in the majority with treasure mom and student party, demand but consumption ability is limited, this also is many businesses choose the main reason for the low guest unit price products. In the search box to search lamp act the role ofing, top shop only nine products. 9 yuan, compared with themselves, we naturally have no price advantage. In this case, we have two solution: a set of low-cost sku, make use of the drainage device to attract traffic. But avoid by all means and the product is not consistent, such as your main products is absorb dome light, low price is a desk lamp, the situation will be judged to be low drainage system. Second way, the products on the basis of maintain high prices, add some gift, let buyers feel real benefit, at the same time, with emphasis on the quality of the product in commodity long figure, highlight your product advantage, let him acknowledge your price. Evaluation and sales: when to check the goods, found that sales high, thousands of pieces, there is only one. Often, even if the spell of evaluating filtering mechanism and serious, also won't appear sales thousands of assessment 1, businesses should take some actions. After careful questioning, the businessman says he's changed sales rank to spend money. , actually this is a myth, many change sales for rankings do not have any effect, if rushed to sales can create stability and fall right, traffic flow is plunging. Commodities natural high ranking and click-through rates, conversion rates and GMV, pit production industry good rankings will naturally rise. Another is paid to pull rank, there's no need to detail. Solution store base: most of the time and we emphasize do store base, rarely can execute. Basic didn't be rushed to drive, and no way to pull flow transition. 1. The main figure A. The size of the main picture: size high should be not less than 480 px wide; B。 Main picture formats: image format support only JPG, PNG format; c。 Main picture: the size of the size less than 1 m. 2. Commodities details page long figure can greatly enhance the silent transformation, also is the best show products selling point. About goods long figure can from the following several points to optimize, one is the quality assurance, high-end products in the purchase of buyers, he must pay more attention to the quality of the goods. If the store itself has some quality assurance certificate or the official letter of commitment, must show in long figure. 3. Evaluation to article 20, 50 - sales 100. Meet these conditions to drive mapping measurement. Early train operation direction: new product first drive is the purpose of mapping measurement and choose competitive keywords. 1. Mapping: people: in the mapping stage no need to open, this is because the goods without sales, the crowd is not accurate, if we select people not interested in our goods, then money is spent. Creative figure: as the intelligent ideas is by the system according to user's preferences, push traffic too scattered. So at the time of flow distribution intelligent ideas to 0, static creative 100%. Hits at around 200, click-through rates do industry data of 1. 2 - 1. 5 times can get the search into the pool. 2. Measurement model: each design is best in more than 500 hits, and look for the product collection number. Collection for the more that this style the users like, if small number should be a change in collection style. 3. Lamps and lanterns of measure word: word class test had better choose 15 or so, after the screening test. Spell as a lot these two years the rise of electric business platform, some data is not perfect and open to the businessman, this let just to spell of businessman is confused. However, as long as the businessman enough patience, understand platform mechanism and find the method, can always make a brilliant achievement. No exchanges, no electricity, falsely bamboo here myself finishing the operation dry spell, many packages, add bamboo can receive.

In cold winter, it is not necessary to go outdoors to adjust the brightness of street lamps, but to sit in the monitoring center. In large shopping malls and parking lots, smart phones can tell you where the toilet is and where the car is parked, which can be achieved through LED lighting system installation and navigation positioning. LED opens the era of intelligent lighting. Just as the replacement of carriages by cars made a qualitative leap in the traditional transportation industry, semiconductor lighting, as an environment-friendly and energy-saving lighting source, has also become a successful technological revolution. Wu Ling, secretary general of China Semiconductor Lighting Engineering Research and Development and Industry Alliance and chairman of the World Semiconductor Industry Alliance, said that the current LED semiconductor lighting has gone far beyond the stage of seeing and being seen. it is not only an environmental protection function of energy conservation and emission reduction, but also will open an era of intelligent, controllable and digital lighting, especially the combination of semiconductor lighting and biological science, which will make life safer, more comfortable and healthier. According to the introduction of Harbin Science and Technology Bureau, at present, our city has applied 150 thousand LED lamps in the fields of ice and snow landscape, road lighting, indoor lighting, etc. , with a total investment of nearly 0. 2 billion yuan. it has realized the effective integration of ice and snow culture and art, characteristic architectural art and semiconductor lighting, and created the city impression of dream ice city and bright river city. It is reported that after Beijing and Shanghai, the city has established the third semiconductor testing center in the country, laying the foundation for the intelligence of lighting equipment. Intelligent street lights can be remotely regulated, and which street lights are dim, there will always be enthusiastic citizens who call the electrical industry department. In Taiwan, there is no need to bother the public. The street lamp management and protection unit can receive warnings at the time through a unified monitoring center. The computer immediately reports the cause of the failure and can realize remote control. Delta Group Zhongda Dentsu (Shanghai) AI Zuhua, technical director of the company, said that two years ago, most street lamps in Taiwan had installed intelligent positioning and navigation systems and sent signals to the back-end servers of the monitoring center in real time. it can realize remote monitoring of street lamp working state, brightness level, carbon dioxide emission and other monitoring data collection, and can also carry out remote maintenance operations to truly realize urban smart grid. Fan Qingwei, director of Harbin lighting testing center, believes that if this technology is applied to cold cities like Harbin, it can not only find damaged street lamps and equipment in time, but also save manpower and material costs. achieve Alpine unmanned operations. The LED lights can still be seen. Turn on the smartphone and shake it. You can immediately find the partner who shakes the phone around you. The positioning of LED Indoor lighting lamps is similar to shaking. As long as you stand under a certain lamp, shops, toilets and parking lots nearby will be clearly displayed through smart phones. Guo Cheng, project director of the State Key Laboratory of semiconductor lighting joint innovation, said that traditional wireless navigation technology can only solve the problem of outdoor positioning, but it is a layman for indoor positioning, and wireless signals are affected by multiple factors. However, LED positioning technology only needs to install a positioning system in lighting fixtures, and users holding smart phones only need to download professional software to locate within two meters. LED lighting positioning system will be everywhere, as long as you are illuminated, you can locate it, and you can also provide advertising push service for nearby shops. The intelligent positioning system improves the added value of lighting products, turns lighting products into services, and generates continuous profits for enterprises. Guo Cheng said. According to industry insiders, LED intelligence can replace Tianyan to help the police catch criminals, and can also be widely used in medical, banking, commercial and other fields, bringing new opportunities.

In recent years, with the national support for the cause of environmental protection, solar street light industry has developed rapidly, the advantages of energy conservation and environmental protection pollution-free solar street lamps, got the favour of people, the traditional street lamp is gradually replaced by the solar street light. However, huge


in recent years, with the national support for the cause of environmental protection, solar street light industry has developed rapidly, the advantages of energy conservation and environmental protection pollution-free solar street lamps, got the favour of people, the traditional street lamp is gradually replaced by the solar street light.
however, huge benefits temptation for many businesses are eyeing the solar street light industry, which makes the whole industry in a very chaotic scenes, inferior products in which others, low-priced goods after-sale quality not guaranteed. That makes solar street lights & other Ensuring no guarantee quality, service, after-sale insecurity & throughout; The & other; 3 without & throughout; Products.
solar street light short life is a reflection of ensuring quality the most obvious. This is because many of the current solar lamp production process no standard procedures, are manufactured. Because the entire solar energy lamp parts are assembled together, is not independent research and development production, the most terrible is have no production qualification had some small mill production, and then through various channels to sell, for profiteering. This ultimately leads to lower prices and inferior of endemic in the industry of solar street lights, solar street lamps & other; Churn out & throughout; The prohibition of the phenomenon.
in the industry has spread the news: & other; A village installed thousands of street lamp, and a half years of malfunctions & throughout; ，“ A region suffered pain quality solar street lamps, a spontaneous combustion phenomenon throughout the &; A lot of garbage project not only take the manpower solar street lamps, more hurt people's hearts.
throughout the solar street lamps factory, many projects are not formal high quality products, but choose some cheap products. Product quality closes nevertheless, nonstandard management, after-sales service in place, poor reputation of the product, is brought about by the project does not pass, form engineering hidden danger.
service guarantee, after-sales into hot air. In the solar street light after the construction, after-sales service is useless, encounter problems no one response. To take responsibility, many sellers in hand immediately, change the appearance will no longer be ignored, this leads to solar street lamps in the market & other Orphans & throughout; More and more products, influence the climate of the entire industry, harm the interests of consumers, to community residents caused great hidden trouble of road safety.
high-quality product quality is the premise, and also perfect after-sales is also indispensable. After-sales service is a continuation of the solar lamp quality, is the important embodiment of use value. This is not only a kind of the embodiment of the value compensation, but also the certainty of consumers' rights and interests safeguard.

As an important part of the Internet of Things, smart street lighting has been initially paid attention to and intervened by both domestic and international giants. In addition, the field of smart LED civil lighting is now a red sea, and most industrial lighting takes the invisible engineering approach, which can eliminate price wars and planning wars, and obtain stable profits from it. At the same time, the number of LED manufacturers in the field of industrial intelligent street lighting is relatively small, the shopping malls are relatively scattered, the intensity of competition is also small, and the shopping malls have certain development prospects. Looking at the world, green lighting is the general trend after all. As an excellent representative of green lighting, smart LED lighting will be used more and more widely. At present, the penetration rate of smart LED is relatively low, and the stamina of smart street lighting to be explored in the shopping mall is still appropriately huge.

　　 In the past ten years, the smart street lighting we talked about was only limited to a small range, such as the most fundamental use of light bulbs or brightness adjustments, and the fundamental needs of energy saving and environmental protection, but with smart street lighting further At the time of development, gradually entering the hearts of the people and logging into the homes of ordinary people on a large scale, smart LEDs are now a battleground for military experts in industrial applications.

　　Industrial lighting is often considered to be the last lighting application field saturated with LEDs, which has a lot to do with the lighting products being used. At present, products used in industrial lighting (such as metal halide lamps, fluorescent lamps, etc.) are relatively cost-effective, and LED lighting products cannot be replaced with overwhelming advantages for the time being. However, the emergence of smart street lighting will completely change this situation!

　　 Intelligent street lighting control system has many features, for example, it can change different types of lights according to different scenes, and even the fade-in and fade-out of lights can be switched well, together it can be connected to various sensors Automatic control of lights. It also has the function of time control, which can adjust the brightness of the light according to different times. In addition, it also has an infrared remote control function. We can control the light by holding an infrared remote control, and we can also control the light by detecting the movement of sound, light, heat, people and animals.

　　 1. Remote control lighting: Remote control lighting is to control lighting equipment through radio signals, which is simple and fast. With the maturity of technology, digital wireless remote control technology has now replaced traditional mechanical manual switches, and has gradually become a trend that modern people pursue.

　　 2. Induction lighting: Human body induction is also called infrared induction. Human body has a constant body temperature, generally around 37 degrees, so it emits infrared rays of a specific wavelength, and human body induction lighting is by capturing this specific wavelength Infrared light to control the brightness of the lamps.

　　3. Touch lighting: Touch devices often have built-in touch sensing chips. The current mainstream technology for touch sensing panels uses capacitive sensing technology, which changes capacitance through finger contact, and then controls switches or lamps.

　　 The above three categories can greatly improve the energy-saving effect of industrial lighting, and can also greatly optimize the lighting experience, so that direct users have perfect smart street lighting application experience.