'Diagnosis' shop from taobao to spell, high guest unit price lighting sales difficult?

Hi, I'm falsely bamboo. In recent years, the electricity business environment near the red sea. Taobao and other established deep roots, a leader in electric business platform for small and medium-sized sellers are difficult to impact the top of the list, and pay the cost of the drainage is higher and higher, many businesses start to spell it. But as a result of each platform algorithm mechanism is different, lead to some of the tao is a businessman in the early spelling of shops operating made difficult. Falsely bamboo with real case to give you today, high guest unit price lighting category in how to run a lot? Analysis of shops, the basic situation of the first to store the main lamp act the role ofing, the price is in 100 yuan of above. New store opening, there is no traffic. And we talked about the stores a period on the train of thought, main figure, keywords, commodity prices and so on. Shop goods figure is as follows: the main figure: arguably, tao is the seller has certain operating experience, internal work shop this don't need to emphasize. Stores have also prepared creative video to introduce products, have to say very considerate. What else is there to say? The main figure shows the lamp is acted the role of the contracted after decorating effect, give a person warm household atmosphere, arouse the desire to buy of people. But look closely, you will find the product document for the description of the product selling point is not obvious, or refine the selling point of accurate enough. If can appropriately increase the highlight of some products, such as core 'smart' and other professional knowledge, can enhance the trust of buyers. Price: spell of consumer groups in the majority with treasure mom and student party, demand but consumption ability is limited, this also is many businesses choose the main reason for the low guest unit price products. In the search box to search lamp act the role ofing, top shop only nine products. 9 yuan, compared with themselves, we naturally have no price advantage. In this case, we have two solution: a set of low-cost sku, make use of the drainage device to attract traffic. But avoid by all means and the product is not consistent, such as your main products is absorb dome light, low price is a desk lamp, the situation will be judged to be low drainage system. Second way, the products on the basis of maintain high prices, add some gift, let buyers feel real benefit, at the same time, with emphasis on the quality of the product in commodity long figure, highlight your product advantage, let him acknowledge your price. Evaluation and sales: when to check the goods, found that sales high, thousands of pieces, there is only one. Often, even if the spell of evaluating filtering mechanism and serious, also won't appear sales thousands of assessment 1, businesses should take some actions. After careful questioning, the businessman says he's changed sales rank to spend money. , actually this is a myth, many change sales for rankings do not have any effect, if rushed to sales can create stability and fall right, traffic flow is plunging. Commodities natural high ranking and click-through rates, conversion rates and GMV, pit production industry good rankings will naturally rise. Another is paid to pull rank, there's no need to detail. Solution store base: most of the time and we emphasize do store base, rarely can execute. Basic didn't be rushed to drive, and no way to pull flow transition. 1. The main figure A. The size of the main picture: size high should be not less than 480 px wide; B。 Main picture formats: image format support only JPG, PNG format; c。 Main picture: the size of the size less than 1 m. 2. Commodities details page long figure can greatly enhance the silent transformation, also is the best show products selling point. About goods long figure can from the following several points to optimize, one is the quality assurance, high-end products in the purchase of buyers, he must pay more attention to the quality of the goods. If the store itself has some quality assurance certificate or the official letter of commitment, must show in long figure. 3. Evaluation to article 20, 50 - sales 100. Meet these conditions to drive mapping measurement. Early train operation direction: new product first drive is the purpose of mapping measurement and choose competitive keywords. 1. Mapping: people: in the mapping stage no need to open, this is because the goods without sales, the crowd is not accurate, if we select people not interested in our goods, then money is spent. Creative figure: as the intelligent ideas is by the system according to user's preferences, push traffic too scattered. So at the time of flow distribution intelligent ideas to 0, static creative 100%. Hits at around 200, click-through rates do industry data of 1. 2 - 1. 5 times can get the search into the pool. 2. Measurement model: each design is best in more than 500 hits, and look for the product collection number. Collection for the more that this style the users like, if small number should be a change in collection style. 3. Lamps and lanterns of measure word: word class test had better choose 15 or so, after the screening test. Spell as a lot these two years the rise of electric business platform, some data is not perfect and open to the businessman, this let just to spell of businessman is confused. However, as long as the businessman enough patience, understand platform mechanism and find the method, can always make a brilliant achievement. No exchanges, no electricity, falsely bamboo here myself finishing the operation dry spell, many packages, add bamboo can receive.