Looking at the New Industry Opportunities Behind Led Panel Ceiling Lights

The revenue of the LED population showed signs of fatigue in November. The revenue of Jingdian, Yiguang, Jingyuan and Dongbei all showed a decline in November. The decline in the monthly revenue of Jingyuan even reached 23. The LED industry announced that it was in the off season. Industry believes that the trend of affordable big TV is coming and the demand for LED is rising. It is expected that this trend of big TV will bring a little warmth to the LED market after the Lunar New Year next year. November revenue 3. RMB 3. 1 billion (New Taiwan dollar, the same below) , Down 23 from October, but revenue in November was 43. 4. 2 billion yuan, which has exceeded the level of last year. This year's operating conditions can be said to be from the bottom. Although November's revenue has come to a low level this year, it has the opportunity to take over BOE 8. 5 generation factory orders, the two factories will continue to expand production at the end of the year, the company is optimistic about the prospects for next year. Jingdian and Yiguang's November revenue also began to reflect the off-season effect. Jingdian's November revenue was 13. 6. 5 billion yuan, down 10 from last month, but compared with the same month last year, it is showing positive growth. Jingdian pointed out that the situation of pulling goods in December was 'doing well' compared with the past off-season. It is worth noting that the large TV effect being fermented is estimated to be more than the panel, the demand area of LED chips is more than 10; As this trend has just begun, the big TV effect may become more obvious next year. Dongbei consolidated revenue in November 7. 3. 6 billion yuan, a decline of 15 compared with the previous month, mainly because the overall TV performance began to slow down after the Thanksgiving promotion season in Europe and the United States, but many new machines were listed in the fourth quarter of tablet and laptop, european and American lighting shipments also increased by 20% over the previous month. The legal person estimates that Dongbei will benefit from the rejuvenation of LED backlight TV orders, and this year's revenue is expected to increase by more than 30% over last year. Dongbei said that the market demand for Japanese 10-generation TV panels has increased significantly recently, and it is estimated that this wave is 60- The promotion of 70-inch large TV has become a trend. Next year, large-size affordable TV will enter the family, and the demand for overall LED will increase. Orders will soon increase after the Lunar New Year. The LED industry has seen a decline in revenue recently, which has also made LED manufacturers start to look forward to the market next year. On the one hand, it can promote the development of the industry next year, and on the other hand, it is also a test for LED manufacturers.

Solar street lamps in the lithium battery important part in the advantages and disadvantages of solar energy street lamp solar battery has three big kinds, part is lithium battery, lead acid battery and gel battery, in this, the service life of lithium battery with its higher than both began more and more get the



in the solar street light the advantages and disadvantages of lithium-ion batteries
solar street lamp solar battery has three kinds of important part, part is lithium battery, lead acid battery and gel battery, in this, the service life of lithium battery with its higher than both began more and more get the favour of the solar industry. So, solar street lamps use lithium batteries have what advantage? An integrated layout, charging and discharging system USES lithium batteries and controller, is a kind of controllable, non polluting energy storage battery system. Lithium battery service life is generally up to 10 years, in the actual application can be perfectly matched with the LED street lamp system. Second, lithium battery solar street lamps can also according to user requirements, the leftover lithium-ion batteries capacity, the day and night time, weather conditions and other factors in intelligent optimization calculation, the reasonable distribution of power rating, and steerable, time control and storage memory, and other functions, can ensure that 365 everyday the morning light. Third, belongs to the nature of the dry cell lithium-ion batteries, more security, more constant than lead-acid batteries, more secure. Four, lithium-ion batteries due to the effect of temperature is larger, now can only be used for more than 20 degrees below zero, the cold north and northeast region cannot use shandong cape lighting electrical co. , LTD is a produce solar street lights, LED street lamp, garden lamp, landscape disco lights, outdoor lamps such as concave and convex pole lamp professional manufacturers. If you want to save more LED street lamp, solar street lamps as soon as possible, please deposit as soon as possible the shandong cape lighting electric co. , LTD. Customer service hotline: 13805257308

Integration is power, and mergers and acquisitions are undoubtedly an effective way to integrate resources. In today's economization, cross-border mergers and acquisitions of enterprises are an important way to rapidly realize capital accumulation, resource possession and market expansion. On the eve of the advent of the LED lighting era, it has become the consensus of people in the lighting industry to seize the expanding LED lighting market through mergers and acquisitions. After the outbreak of the European debt crisis, European countries generally welcomed Chinese companies to invest, which provided Chinese lighting companies with excellent opportunities for overseas mergers and acquisitions. Based on this, in 2011, the wave of mergers and acquisitions of LED lighting enterprises in China surged, causing a whirlwind of LED mergers and acquisitions. Entering the 2012 s, the momentum of mergers and acquisitions has become more intense, and many of the acquisitions are targeted at enterprises. The wave of mergers and acquisitions by Chinese lighting enterprises will undoubtedly affect the pattern of China's lighting industry and even the entire world's lighting industry. But at the same time, it is also necessary to remind Chinese lighting companies to have a purpose and pertinence when investing overseas or acquiring foreign-funded enterprises. International Environment: cross-border mergers and acquisitions welcome a good opportunity. It is only nearly 20 years for Chinese enterprises to participate in cross-border mergers and acquisitions. 1992 ~ In 2000, there was a peak of foreign investment. Since China's accession to the WTO in 2000, Chinese enterprises' foreign investment began its second peak. The stage is mainly tentative, and the scale of mergers and acquisitions is not large. The second stage of mergers and acquisitions peaks, Chinese companies realized that only by integrating into the world economic system can they have stronger viability. The first enterprises to go out in our country are consumer electronics and home appliance enterprises represented by Lenovo and TCL. Following closely, the automobile industry and the financial industry launched a series of mergers and acquisitions in 2006 and 2007, attracting attention in the market. At the same time, oil, minerals and other resource companies have also become a Chinese force in the international M & A market. However, in the new round of mergers and acquisitions, the scope of Chinese companies' mergers and acquisitions has been greatly expanded, and the vision has become more open. In the fields of construction machinery, automobiles, consumer goods and even luxury goods, news of mergers and acquisitions of Chinese enterprises has been constantly heard. 2002 our country Enterprise to M & A style foreign investment only 0. 2 billion beauty yuan 2003 to 8. 3. 4 billion US dollars, an increase of more than four times, showing a rapid upward trend. In 2004, only Lenovo acquired IBM's personal business, a transaction amount of 17. $0. 5 billion. According to estimates by Lasham Consulting, the amount of overseas mergers and acquisitions by Chinese enterprises reached 7 billion US dollars in 2004. According to statistics from the Ministry of Commerce, in 2011, domestic investors in China made non-financial foreign direct investments in 132 overseas enterprises in 3391 countries and regions, with a total direct investment of 600. US $0. 7 billion, of which 234 was invested in foreign acquisitions. $2. 8 billion. In terms of scale and quantity, overseas mergers and acquisitions by Chinese companies have grown steadily. In the 2012 s, the overseas investment of Chinese enterprises reached another climax: in January 31, Sany Heavy Industry invested heavily in the acquisition of German machinery giant Putzmeister company; On February 3, State Grid Corporation purchased 25 shares of Portugal's national energy network company with 3. 2 billion yuan. Analysts believe that this is a good time for Chinese enterprises to go out :, the European debt crisis and the financial crisis in the United States have provided favorable objective conditions for enterprises to go global; Second, in the past, a lot of experience has been accumulated in the investment process in some countries such as Africa, Latin America and Asia. Therefore, at this time, the success rate of enterprises going out is relatively high, and the same is true for the lighting industry. Industry Background: weak market promotes mergers and acquisitions and upgrades in 2011, the supply of LED chips exceeded demand and the price dropped significantly. However, the application market has not really opened up and the profits of LED enterprises have generally decreased. In the second half of the year, the news of the collapse of LED manufacturers has come out from time to time, and the market penetration is still weak. Not only small and medium-sized LED lighting manufacturers in China, but also foreign LED lighting brand manufacturers also feel the huge pressure of operation. In the first half of 2012, there will be more news that LED manufacturers will withdraw from the market one after another, and industrial integration is inevitable. However, in the LED industry, the upstream core technology is still controlled by foreign companies. Under the circumstance that core technology and huge profits are controlled by foreign enterprises, the development of Chinese LED enterprises is treading on thin ice. The current industrial situation such as small scale and non-centralized distribution limits the development of enterprises, make Chinese LED enterprises leaderless. Fortunately, the upcoming LED lighting era has also prompted upstream and downstream enterprises to join forces to grab the market. In order to expand the competitive market area and enhance the core competitiveness, enterprises with capital advantages begin to actively seek resource integration, trying to integrate industry resources through mergers and acquisitions, and expand product lines in different fields through acquisitions, to consolidate and enhance market position.

The rapid development of the Internet, especially the mobile Internet, has obviously triggered a revolution in the traditional retail mode. The development of e-commerce in the Internet era has brought about changes in lighting channels. this change in the sales model reflected in the whole network and all channels has made the entire lighting industry structure constantly adjusted. During the Spring Festival, many counters in a well-known home appliance retail brand store in Tianhe district, Guangzhou have been withdrawn. Obviously, the winter of offline physical stores is not only in the home appliance industry, but also the channel construction of the entire lighting enterprise is seeking breakthroughs in e-commerce. in the case that most of the traditional channel resources are divided by the princes such as Philips and NVC, and the construction cost of offline physical stores is too high, e-commerce channels are even more regarded as the lifeline for enterprises, especially small and medium-sized enterprises, to achieve sales growth. It can be said that e-commerce has had a serious impact on the offline multi-level distribution system. Many enterprises cannot figure out this straw at all. LED lighting enterprises are basically in an Enlightenment state for mobile e-commerce. This is indeed the case. When most enterprises explore e-commerce channels for internet marketing, they only think about how to expand the influence of weibo WeChat and open a store on Tmall Taobao and other platforms. Facts have proved that the influence of this kind of marketing is often limited to a small range and cannot completely release the consumption expectations of internet user groups. Then, how can e-commerce layout get rid of small workshop thinking? How to establish a corporate brand? Online channels are low-cost and easy to spread, but user experience after-sales service has become a short board. However, this is the advantage of offline channels. How to complement each other's strengths and avoid weaknesses requires the innovative thinking of the Internet. o2O mode integrates online and offline operation concepts to construct a bright future for enterprises. Online sales and offline consumption take traditional channels as the logistics distribution and user experience center of e-commerce. e-commerce, as the transaction and promotion window of traditional channels, complement each other. At the same time, the construction of O2O mode itself is also restricted by various aspects. It is not easy to get through all links including member system, marketing system, commodity system, payment system, etc. these require us to cultivate innovative thinking of the Internet. On the Internet, there are many short-lived and enduring products. Only gimmicks may bloom like epiphyllum for a while, but they will eventually wither. On the contrary, A truly enduring product can definitely be called a good product. If so, LED lighting enterprises can't do without good products with good intentions, whether it is the development of traditional channels or e-commerce channels. Only good products are the premise for all sales. A big problem that traditional enterprises are facing now is that the products are out of touch with the actual needs, resulting in unsalable products. A series of data on the consumer demand of users cannot be reflected in the product design, which is out of touch with users. In the Internet era, the consequences of making business decisions by clapping your head are far greater than ever. The Internet thinking mode requires to be user-centered, establish a product design and marketing mode based on consumer life scenes, gain insight into consumer demand, and cultivate fan effect. Thereby shortening the distance between products and users. Changeless is not Internet thinking, nor is the separation of virtual and real Internet thinking. It connects online and offline, users and products, and realizes the integration of online e-commerce platforms and offline traditional enterprises. they are all problems that e-commerce development needs to solve by using Internet thinking.

2014 LED lighting market output value for 35. 3 billion beauty yuan is 2013 growth 47. 8. LED lighting penetration rate will also increase to 32 in 2014. 7. Guo Zhihao, a senior analyst at TrendForce, said that in order to meet the market demand for new ball LED bulbs and lamps in 2014, it is estimated that 250 MOCVD machines will still need to be added. The surge in LED lighting applications has made the demand for LED lighting strong. The output value of the LED lighting market in 2014 was 35. 3 billion US dollars, up from 2013. 8. LED lighting penetration rate will also increase to 32 in 2014. 7, of which the penetration rates of bulb lamps and lamps reached 20 and 15 respectively. Judging from the rising demand for LED lighting in 2014, competitive LED chip factories still need to continuously increase their production capacity in 2014. Guo Zhihao said that in order to meet the market demand for new ball LED bulbs and lamps in 2014, it is estimated that 250 MOCVD machines will still need to be added. Judging from the growth rate of LED chip factories this year, the production capacity of Taiwan and China's first-line LED chip factories is at high-grade water level, while there are still a large number of MOCVD machines in the Chinese market. however, most of these machines are in the hands of small factories. Under the circumstance that the market price competition is still quite fierce, the cost for small factories to start these MOCVD machines is too high. It is expected that small factories will continue to withdraw from the LED supply market. In addition to continuously improving the yield, the number of days and the number of times the machine runs, it is estimated that LED chip manufacturers may also adopt the method of merging small factories in 2014 to obtain MOCVD machines to expand production capacity, Guo Zhihao further said. judging from the way of expanding MOCVD machines, LED chip factories must wait for MOCVD manufacturers to ship after placing orders, and it will take some time to install and adjust the machines, in other words, the newly purchased machines cannot provide production capacity immediately in a short period of time. Therefore, the possibility of LED chip manufacturers increasing production capacity by merging small factories is greatly increased, so that production capacity can be prepared to meet the needs of the LED lighting market when it takes off rapidly.