Assembled from imitation to independent research and development, zhongshan lighting factory people 10 years evolution
buyer negotiate business on lamp expo
the yangcheng evening news reporter poplar review this year, zhongshan is zhongshan lighting factory town of zhongshan city was awarded the 'China' 10 years, zhongshan guzhen lighting factory in the 10 years production experience of the development of the 'assembly - — — Supporting - — — Generic - — — Development is given priority to 'continuously upgrade.
zhongshan lighting factory hope that people around the world in the future, people at the mention of lamp act the role ofing is thought of zhongshan lighting factory, as mentioned the watch was thought of Switzerland. 10 years ago:
same fujian purchaser Mr. Jiang do lighting business has nearly 20 years, he said: 'ten years ago, zhongshan lighting lamp factory gave me the impression is more and cheaper. Then zhongshan lighting the lamp factory are the same, let a person shine at the moment of the product. Now in zhongshan lighting factory name brand enterprise more and more, the quality of the product and its design is a lot better than before. '
wins the ball lighting group co. , LTD. , head of the sales department of zhongshan city Cai She culture is a native of zhongshan lighting factory, he told the reporters, zhongshan lighting lamp factory early main purchase materials from other places, and then according to the popular design for light, but along with the increase in zhongshan guzhen lighting factory enterprise, this mode of operation profit is more and more small.
10 years: price melee
jiangmen li bit lighting co. , LTD. , regional manager xiao-hong zheng said, nearly 10 years the increase in the number of lighting factory zhongshan lighting factory brings more and more fierce price war, before everyone copy others' designs, product all the same, who sell cheap who have advantage. Win the price war is about to make some things to other people. Li bit lighting co. , LTD. 4 years ago started to cooperate with well-known art academy, designed by the other party, made a few lamp has very good sales.
'price war' has prompted some companies to change management idea.
ten years later: the excellences
Cai She culture introduction, wins the ball lighting group co. , LTD. In 2000, before to do the lamp act the role ofing wholesale and export, and then production is the main focus of competition with other enterprises, whose production line, whose products, good quality have advantages. 2000 years later, winning goal changed its business philosophy, began to enter the engineering lamp market and to sell before selling products into services.
'project lamp is the lighting for large hotels and other supporting services, project lamp has very fine division of labor. 'Cai She pei said, now you need to have a special design team, installation team and after-sales team, and even to introduce clients to design team, each team need cooperation, and the actual situation to make the design according to customer's requirements, the explanation to the customer, the production, to complete the installation and after-sales. Package service profits have increased significantly, now wins the ball project light output value of 200 million yuan a year. '
according to zhongshan mayor Yang Rongjian lighting factory zhongshan lighting factory assembly industry chain to complete the' single - — — Low-end manufacturing - — — Detailed division of labor - — — Expanding the vertical extension ', has now formed a huge industrial clusters, radiation driven form around 11 township industry area of output value of 100 billion yuan.
in fact, zhongshan lighting factory on the development of lighting industry has made a comprehensive adjustment, adhere to promote lighting industry chain to stretch on both ends of the technical research and development and marketing, comprehensively promote the competitiveness of the industry as a whole, forge a marketing center, technology center and innovation as the core center for the global lighting industry. Huayi LED lights for the 'bird's nest' 'China red'; All of these, confirm the lights are ', 'enterprise's strength and the lights are', 'the new light source technology progress.