Innovation to drive the development of the core strategy pilot 'much starker choices-and graver consequences-in planning' twelfth five-year 'later period, the whole town into the economic development in the new normal, profound adjustment in the face of international economy, the domestic economic development the influence of the' three phase superposition ', highlights of my town in 'much starker choices-and graver consequences-in planning outline' innovation driven development of important strategic position, elements, investment, and innovation to drive 'three simultaneous', adhere to the 'drive stock by incremental foster ascension', explore the 'science and technology, intellectual property and wisdom' three integration of new professional town development path. 'Much starker choices-and graver consequences-in planning outline' highlights the intellectual property rights as a strong support and guarantee the important symbol of innovation, encourage and guide enterprises intellectual property rights as the construction of a modern enterprise core competence and strategic resources. In the aspect of cultivating market innovation power, one is relying on the productivity promotion center of innovation carrier, make systematic service platform of scientific and technological innovation and industrial design. Focus on cultivating intelligent control, 3 d printing, creative design, electronic information, photoelectric material that is associated with lighting industry technology, with science and technology innovation as the leading, build great core technology and service platform. 2 it is relying on lighting factory zhongshan lighting lighting innovation design center, international lighting designer club, absorb the global lighting design resources, solve the lamp is acted the role of enterprise design demand docking with the international design resources, real-time, dynamic. Three is based on enterprise innovation main body status, establish enterprise leading technology research and development institutions and mechanisms, using the experience of shenzhen innovation, in 4 (90% Research and development personnel, research and development institutions, 90% and 90% 90% and 90% of government investment in science and technology patent output from companies) Oriented play to enterprises in technological innovation decision-making, r&d, the principal role of organization and achievements transformation of science and technology. Promote the combination of 'production' politics, provide enterprises with 'customised' close-fitting service, form a cooperative innovation mechanism from bottom to top. On the one hand, my town through various ways to stimulate the market innovation power, on the other hand, in the midst of 'much starker choices-and graver consequences-in planning, my town is put forward to build' zhongshan lighting factory pattern 'of intellectual property culture, relying on the circuit of intellectual property rights, intellectual property crime reconnaissance squadron, and other means of judicial and law enforcement, increase the intensity of intellectual property rights protection, through the media exposure, industry associations and self-discipline lighting stores set a threshold and so on a variety of ways to perfect the legal system of intellectual property rights (ipr) protection, policy propaganda, create a sound intellectual property legal environment, market environment and social environment. Transformation and upgrading of lighting industry as a whole takes the intelligent high-end course 'much starker choices-and graver consequences-in planning outline', 'zhongshan guzhen lighting factory layout need around the world rely on industry marketing, headquarters economy, regional brand and exhibition economy four strategies, and through the perfect trade hardware, marketing innovation, enhance regional brand reputation gathered merchants around the world, such as lighting center build global lighting industry. The trend of the future lighting industry transformation and upgrading will also to the industrial cluster to intelligent and high-end development. Combining with the industry development history and status quo of my town, zhongshan lighting factory in 'much starker choices-and graver consequences-in planning outline' clearly put forward to promote industrialization, intelligent household lighting system to achieve this goal, my town will promote semiconductor lighting zhongshan lighting factory zhongshan university research center, construction of intelligent control system, combined with the electronic information and control technology, realization of household lighting in lighting adjustment, timing control, setting the scene, interactive functions such as light, smart home lighting system to the market. On-demand intelligence development direction of lighting and lighting industry, the trend of The Times, my town also will focus on creating household lighting personalized custom services, lighting design and the new light source technology to satisfy personalized, embody the people-oriented scientific lighting, household lighting to create new culture. Makes the headquarters economy, will my town to a conference and exhibition economy, building economy and headquarters economy as the main line, strengthen the third industry, laying solid foundation lighting industry business development, working hard to blaze a trail with lights are characteristics of the road of industrial structure adjustment. The next page 12