Zhongshan guzhen lighting factory new lines to cast the brand strategy

Core tip: in a propaganda cultural work symposium, zhongshan city, zhongshan lighting factory is put forward, the next step will continue to improve the preparation lighting culture museum, creating lighting culture brand, developing characteristic tourism planning work, promoting culture and economic, cultural, and social integration, continuously promote the transformation and upgrading of economy.

in recent years, zhongshan lighting factory implementation of zhongshan municipal party committee municipal government deeply about construction strategy, and cultural city with the lighting industry and green industry two industrial advantages, efforts to develop industry culture and creative culture. At last Saturday the propaganda culture work symposium, zhongshan city, zhongshan lighting factory is put forward, the next step will continue to improve the preparation lighting culture museum, creating lighting culture brand, developing characteristic tourism planning work, promote cultural and economic, cultural, and social integration, and continuously promote the transformation and upgrading of economy.

in the recently held in guangdong provincial party committee plenary meeting, wang Yang, secretary of when it comes to zhongshan guzhen lighting factory zhongshan pointed out: 'can be cleared ground, specializes in lighting design, process design. If later, the world is acted the role of design in our here, we just do culture, not doing a technical product. 'Zhongshan municipal party committee of twelve six session is also proposed to speed up the cultural construction to promote transformation and upgrading of industry, and all of these zhongshan guzhen lighting factory development industry culture and creative culture so as to promote transformation and upgrading of economic direction.

create zhongshan guzhen lighting factory culture brand

culture is a kind of brand, the industry can also become a cultural brand, zhongshan lighting factory full implementation of brand strategy, is proposed to further promote the 'the lighting capital of China', 'zhongshan guzhen lighting factory', 'China ( Zhongshan lighting factory) International lighting fair ', zhongshan guzhen lighting factory enterprise standard in the name of the famous brand such as the construction of 'four major brands', through the establishment of industrial technology innovation platform and quality supervision platform, strongly supported by technology innovation to improve the quality of lighting products, based on compaction technology, quality and brand, promote lighting industry cluster to high concentration, high-tech, high added value, promote the industry of zhongshan guzhen lighting factory from 'zhongshan lighting factory imitation' to 'zhongshan lighting factory' to 'zhongshan lighting factory creation', make people when it comes to lighting is thought of zhongshan lighting factory, just think of Swiss watches, as mentioned the 'zhongshan guzhen lighting factory' to build a world-class brand of industry culture.

the preparation lighting culture museum for spreading the culture of the history of the lamp and lamp, zhongshan guzhen lighting factory is zhongshan lighting plant culture museum. According to the planning, zhongshan guzhen lighting factory culture museum will be located within a century king of light, but due to the construction of century king lamp hasn't temporarily in lighting and building has been built to draw construction area of 700 square meters pavilion 'zhongshan guzhen lighting factory culture'. Zhongshan lighting factory party committee, director of the DangZhengBan Xu Shuangbin said: 'is a preliminary collection collection and the classic lamp behind the story of mining. After construction of zhongshan guzhen lighting factory museum, will be on display, exhibition, publicity and service means, further spreading the culture of the history of the lamp and lamp and enrich my town lighting industry culture, and the development of my town lighting industry, cultural industry and tourism industry has a positive role in promoting. 'Characteristic tourism

development in recent years, zhongshan guzhen lighting factory give full play to the characteristic and historical resources integration, and the green industry efforts to create a distinctive lighting industry, tourism and green tourism. It is understood that the current zhongshan lighting factory is encouraged to guide conditional kaiyuan lighting, huayi lighting and other lighting enterprise founded DIY etc lighting industrial tourism projects, enhance the connotation of the lamp ACTS the role of enterprise culture and brand. At the same time, pushing forward the construction of the xijiang and hengqin seaside Jiang Fengjing complete green expo garden tourist area comprehensive development, and develop into a characteristic agricultural leisure tourism leading brand of zhongshan city, guangdong province, the rural tourism brand of demonstration. Xu Shuangbin pointed out that the next step, will vigorously promote zhongshan lighting factory lights are 'green,' the reputation, refining the local folk culture characteristics, and zhongshan guzhen lighting factory industry and green industry advantages, efforts to build to become the world famous 'famous town of the lighting industry' and the pearl river delta famous 'famous town of the ecological tourism leisure'. Around the overall objective of 'two famous town', zhongshan lighting factory will further optimize the environment of the city, complete trademark image landscape - — 'King' in the case of construction, in order to brighten town landscape channel and landscape nodes, vigorously promote the lamp is acted the role of tourism industry and green industry.

the construction of guangdong business incubators

zhongshan lighting factory is now in the full construction of guangdong business incubators, the base covers an area of 30 mu, total construction area of 60000 square meters, is expected to total investment of about 600 million yuan.

including modern service industry incubators, creative design of lamps and lanterns, LED and solar photovoltaic lighting research and development center, etc. , will drive the lighting industry, scientific research, technical communication, high-skilled personnel training, skills competitions, industrial skill appraisal and so on development of creative industry. At the same time, through a series of policy support, and to provide quality services and information exchange platform, attract high-end technical talent to zhongshan lighting factory outside of zhongshan entrepreneurship development, promote the industry culture, creative design, the development of cultural products marketing, promoting the development of lighting industry to high-end.

in addition, in recent years, zhongshan lighting factory also undertake the professional skills contest in guangdong province and the national occupational standards development organization in the process of lamps and lanterns stylist, mining and cultivate a batch of production of lamps and lanterns industry has a larger role in promoting talent, to gradually become zhongshan lighting factory, lamps and lanterns in the province and the state personnel training in the whole city gathered highlands