Why the LED lighting industry has become more difficult in 2016?

The light and show the twinkling of an eye to the past, heralding again over the past half a year, have dealer ask me recently, the industry ( Lighting lighting) The present situation and the future, I have a short silence. Is not not say, but the stamp to my weaknesses, I don't know how to say, in the industry for many years I deeply love this profession, cut deep love to the ah, suddenly I don't know should shouldn't wash your dirty linen in public. Industry rapid development for 30 years, it's a pity that our domestic market is the lack of such as brand, what is the definition of a brand, what is the brand, to sink? Brand is not a simple technology, goods, also is not a simple marketing and services, but has a more comprehensive factors. These two years, industry because of various factors, a mess. Side is jittery, all sorts of infighting, run, jump and containment arrears, foreign businessmen and issue orders fraud and all kinds of information is true and false are not from; A variety of patterns, platform, and the size of the financing and stores the burgeoning China merchants, all sorts of tricks regardless of the actual situation around. The great leap forward of the prosperous bragging, just like apple tree, lush green leaves, the fruit is another big extremely attractive, but its root is slap the size, the tree nature is hard to resist any force, so the two nine times out of ten years of enterprise can feel the endless pressure, this kind of situation I call it 'pain' of the roots. Then we might as well look at the, we have those on the root of pain. The pain of product homogeneity of products led to the industry's competitive environment is extremely bad. Many factory since factory no technique completely, just doing the assembly, let alone development even innovation all have no, many manufacturers don't say no technical team, is a research on how to copy others', the whole industry is a big copy doesn't even have innovation ability to improve a bit and ideas, as an examinee copying homework copy to the same along with all the people's names. Cultural regression of pay attention to industry have long complained that industry is low, almost all people know that the lighting lighting industry from the perspective of the consumer is no brand. But the brand is the consumer to the cultural value of the brand recognition, brand is the cultural heritage of an enterprise, there are cultural heritage have a 'one hundred - year - old'. Road of the plug as a two-lane highway, 10 car road can passage together, but 100 cars in a traffic jam. Again, a period of rapid development, more and more manufacturers, OEM and sales of the main channel is, the channel agents, retail, foreign trade business, engineering and in recent years the rise of Tmall e-commerce. This time would require firms to find new pathway, which is the first two years Tmall created a number of manufacturers. Cause and effect of tumor like buddhist causality theory, kind of good with good fruit, bad with bitter fruit. Real estate in hysterical Shouting to inventory, lighting lighting is not the same, can say the upstream manufacturers completely shut down production, downstream distributors have at least two years is not out of stock to sell. Manufacturer of say this may bring many abuse, but that's the truth, how many years manufacturer to encourage distributors to open the exhibition hall of large area, tens of thousands of party, at least to hundreds of thousands of party party, even many manufacturer model made a fortune just by selling, can calculate so many galleries, dense filled with light, warehouse inventory of at least one to one, let alone more, didn't sell this batch, another group of changed a new clothes came out again, distributors and then prepare inventory, because for many years, is a bitter fruit natural today. Pattern of the more bad business is not good, some people, the more is not a good return to rational well production product development innovation, a good brand, but today this model, the platform tomorrow, the day after tomorrow new ideas, all kinds of master, experts, entrepreneurs, a great god, and even silence years of antiques, all came running out to talk about integration ( Not really understand) And so on a variety of advocacy, fool, let a person more confused. The outbreak of the local tyrants of blind for short periods of time, will naturally lead to some mentality change, perception of the future is reduced, while the new thinking is unwilling to accept new things and look down upon the most fundamental thing, so as to weigh. Easily superstitious old practice under the new clothing parcels, that is why special believe those antiques and fool. Shape from the numbness of industry injury, as for the future of the industry I can view can only make local tyrants the introduction: 'attaches great importance to the products, and accept the mobile Internet; Attaches great importance to the brand, focus on the cultural building. 'Such words, I know I will bring many objections, even abuse, but it is a cut of the' the love well, the truth! Sincere wishes to all parts of the industry do not perish in the numbness, but broke out in the numb!