Who will 'dominate' the Henan market?1

Xinzheng electric lighting Mall is a well-run lighting store in the local market. It has a good foundation and popularity in the local market. Although the store area is not large, the warehouse goods are reasonably classified. It is a typical small store and large warehouse. According to Ms. Li, the person in charge of the store, this store has been in operation for 30 years. It operates Flying Eagle, qiaosen, Chint, Delixi, xiaobailong, Kemeng and other brands. Xinzheng city, Xinzheng city, is located in the central part of Henan province. Zhengzhou, changge in the South, Zhongyu Weishi in the east, and Xinmi city in the West. It belongs to Zhengzhou city. It covers an area of 873 square kilometers and has a population of 78. 60 thousand, under the jurisdiction of 14 townships (Town)337 administrative villages. Xinzheng was called a bear in ancient times, and Xuanyuan yellow emperor built the capital here. In the era of Emperor, Xinzheng was the country of Zhu Rong. Xinzheng, also known as Zhu Rong's market, also known as the bear's market, is the early source of the ancestors of the Chu State. Xinzheng's lighting market started in 1986, and there is no large-scale building materials market at present. Lighting stores are relatively scattered. From 1986 to now, they all rely on the demand of the whole market contracted by several old lighting stores. the operating life of the rest of the lighting outlets is within three years. At present, Xinzheng city has a powerful lighting dealer, located in Xinzheng city electric lighting mall opposite Yanhuang square, Renmin Road, Xinzheng City. The store area is about 200 square meters, and the decoration is simple. the door and store furnishings continue the typical decoration style of the old market. Xinzheng electric lighting Mall is a well-run lighting store in the local market. It has a good foundation and popularity in the local market. Although the store area is not large, the warehouse goods are reasonably classified. It is a typical small store and large warehouse. According to Ms. Li, the person in charge of the store, the store has been in operation for 30 years, operating Flying Eagle, qiaosen, Chint, Delixi, xiaobailong, Kemeng and other brands, with 26 employees and 6 vehicles. Ms. Li said that she had just imported 600 thousand yuan of goods at the beginning of this year. At present, the warehouse has a backlog of goods worth 3 million yuan. Due to the current bad market conditions and changes in consumer groups, in order to reduce operational risks, the inventory has been adjusted some time ago. Changge City Changge City belongs to Henan province Xuchang City is Xuchang under the jurisdiction of the county-level city; It is adjacent to Xuchang city in the South, Zhengzhou airport in the north and Xinzheng International Airport. The total area is 650 square kilometers and the total population is 77. 70 thousand people, governing 4 streets, 10 towns, 2 townships. The author visited changge city. There is currently no large-scale lighting market in Changge City. The more powerful local brands are opal, Rex, and Foshan Lighting. In addition, xinhuali lighting in the Western Building Materials City and Huatai lighting in Changshe Road, the store area and decoration furnishings are opposite. Since there are more enterprises in the Eastern District of Changge city, and the small towns and towns are relatively large, the local dealers mainly go to the Community promotion and decoration projects. However, due to the proximity to Zhengzhou, most of the relatively large engineering orders and consumption will flow to Zhengzhou. The local business is Opus lighting, with an area of 500 square meters and 14 employees. It has two outlets and one is Opus's image store. Mr. Hu, the agent, said that the task given by the company is more than 1 million a year and has been completed in half. Op online stores have had an impact on physical stores, especially in recent years, the market has been sluggish, and the company's support for outlets is not enough. I hope manufacturers can increase their support for the terminal market. Foshan Lighting is located in Jinying Road, Changge City. The store is decorated according to the standard. It received two rectification notices some time ago and has changed its products. Mr. Zhang, the agent, said that Foshan Lighting has been in operation for one year, and the local effect is still good. So far, the number of orders has been 20000, generally between 3000 and 4000. Foshan Lighting ordinary light source products are more grounded, and it is easier to sink in the township. In recent years, the market situation is not good, and I hope to get more support from the factory. Yuzhou City, Yuzhou city, is known as the capital of China, and is famous for its enamel culture, Daxie culture and Chinese medicine culture. In history, it was the capital of the Xia Dynasty, a slavery dynasty in China, and the origin of the five famous porcelains in China. It was also one of the four major Chinese herbal medicine distribution centers in the Ming and Qing dynasties. known as the summer capital, the capital, and the medicine Capital. The rapid development of the social economy in Yuzhou city ranks among the top 100 comprehensive strengths in the country. At present, Yuzhou has two formed building materials markets, one is located in Yuzhou traditional Chinese medicine market and the other is located in Yuzhou commodity trading expo city. At present, there are more than 120 large and small lamp stores in Yuzhou. Due to the large number of merchants, the regional competition is obvious, and it is close to Zhengzhou, the provincial capital. A lot of consumption has flowed to the Zhengzhou Market. However, due to the rapid economic development in Yuzhou, to a large extent, it has boosted the construction of local real estate and urban projects. At present, there are many new buildings in Yuzhou, which provides a huge demand for the lighting market. The two influential brands in Zhangzhou are opal lighting and NVC Lighting. Opal lighting has 3 online stores in the local area, with a total area of 1400 ㎡ and 20 employees. Mr. Xia, the agent, said that in the past, the bigger the store, the more obvious the advantages, but in recent years, more and more people feel that the bigger the store, the greater the operating pressure, especially in the inventory. Leishi Lighting in Yuzhou city is a large local lamp dealer. The agent Mr. Sun has been operating lamps for nearly 20 years. He has three local online stores with a total operating area of nearly 2000 ㎡ and has undertaken most of the engineering projects in Yuzhou. Mr. Sun said that the NVC brand has advantages in local bidding projects, but the price transparency of the NVC brand is too high and the profit margin is relatively small.