What binds the lamps and lanterns enterprise forward 'pace'

Chinese lamps and lanterns industry rapid development in recent years, but has been unable to keep up with the pace of the market, with the international community is also very slow. In this embarrassing position on the one hand, cannot leave the government is not actively guide, but more importantly because of low entry barriers and lamps and lanterns industry brings now seem fast development, the development situation of unbalanced, uncoordinated. Although the development of an industry must have its development contradictions, investigate its reason, however, any enterprise decision or reform of the enterprises of lamps and lanterns were deeply affected the development of the industry.

in the near future, many enterprises in order to reverse the current depressed market development trend of lamps and lanterns, look to the foreign market, but with the foreign market is not easy, lamps and lanterns of what binds the enterprise forward 'pace? Will be from the perspective of enterprise itself are analyzed in the following.

observation: what is tied to the lamps and lanterns of the enterprise move forward 'pace'

a, the backward thinking of the traditional thinking mode is often the primary cause of enterprise development lag behind. History of the lamps and lanterns industry for many years, the past 'spell' contributed to the emergence of a batch of lamps and lanterns of enterprises, but in the high-speed economic development today, the 'amount' has been unable to meet the demand of the market, then stick to old ideas of enterprise has latent danger. Can be found on the wooden door market, there are still companies with 'quantity guaranteed development' backward thinking, and the result of backward thinking, often is the rise of 'price war'.

2, negative attitude

some people used to say, the world's not fair to them. They blamed his failure on the external environment, hold the negative attitude from the start. In fact, is they down themselves, is a negative attitude to harm them, rather than external adverse factors. Since the second half of 2014, many enterprises of lamps and lanterns in the lament 'depressed market, the market is difficult to do', even more will continue to 'cold winter' in 2015, in the face of the whole environment of recession, some companies have taken measures such as layoffs, shorten working hours or early vacation, although to a certain extent can guarantee the normal operation of the enterprise, but the rise of high staff turnover and absenteeism, loss of work motivation, low morale, work attitude problems, reduced to group or corporate loyalty and so on are affected by negative enterprise policy. Three, lack of brand consciousness

aluminum industry of lamps and lanterns, there is a phenomenon that although brand with all sorts of lamps and lanterns, but it is not really can let the consumer the lamps and lanterns of well-known brands. And even if there were more well-known enterprises of lamps and lanterns, has long been a variety of rumours surrounding, arguably, lamps and lanterns of enterprise brand awareness is very weak. Although this two years, many enterprises of lamps and lanterns for the construction of brand of flags, but most of the enterprise brand positioning is not clear, advertising and brand blindly stunt instead of leading industry to 'brand war', on the road of the construction of the enterprise brand more rugged.

4, does not pay attention to design product homogeneity serious, imitation, reproduction is serious products between businesses is common in the industry of lamps and lanterns. Excluding the country about the lamps and lanterns industry is still not clear to patent protection measures, the enterprise does not pay attention to the design of the product is the root cause of the serious product homogeneity. Lamps and lanterns of most companies are not only to improve innovation ability, innovation consciousness is not strong, the enterprise thinks it into a lot of manpower and material resources to research and development of new products, to do the design, the result is still the enemy but imitations in the market of lamps and lanterns. Independent research and development innovation, you are the first person, you always quick step than others, always have an advantage.

in recent years the market of lamps and lanterns, you can find the lamps and lanterns of environmental protection intelligent products become the mainstream of the market, with the constant improvement of lamps and lanterns industry and the development, the design concept in the lamps and lanterns of lamps and lanterns in the future play a more important role in the development of the enterprise. Lamps and lanterns of enterprises with 'go your own way let others to imitate the' mentality, create their own products and brands.

the development of the market has its rule, the appropriate volatility is inevitable, want to survival and development in waves, lamps and lanterns of enterprise is bound to untie the rope that bound his, move on, only such enterprise will be more beautiful tomorrow.