Trust crisis in LED lighting market is coming

Energy conservation and environmental protection is the trend of today's society. With the continuous guidance and promotion of governments, LED lighting products with power saving, energy saving and environmental protection are highly praised by the market, LED lighting industry has become a hot investment list. Brands and factories of all sizes have sprung up at home and abroad. Local governments are also vying to invest resources to support LED lighting as a key industry. As the key year of banning the sale of incandescent lamps in 2014, incandescent lamps will gradually withdraw from the historical stage. The price of LED lighting products will continue to decline, and the price has entered the sweet spot that the mass market can accept. However, the market PK between enterprises is not centered on product quality, cost performance, etc. , but a big price war. As we all know, large-scale production is the key to reduce costs. Under the condition that mass production cannot be realized, it will be difficult to guarantee the quality of products if the price of products is blindly reduced. We can foresee that the trust crisis in the LED lighting market is coming. [img] /uploads/allimg/140621/14-140621161Q3R4. jpg [/img] Generally speaking, products are the lifeblood of an enterprise, and quality is the basis for its survival and development. Although the country has continuously formulated and issued relevant standards, which provide a standard basis for solving the lack of industry standards and product quality, some relevant standards still need to be improved and perfected due to many links involved in the LED industry chain. What puzzles the LED lighting industry is the lack of LED industry standards. Without standards, there is no way to judge the quality. The LED lighting industry is developing rapidly. Relatively speaking, the process of standard formulation and promulgation is relatively long. In the eyes of many experts in the industry, LED standards cannot keep up with the speed of industry development. Some enterprises lament the long time that the standards have been issued, and some standards have even been out when they are issued, which limits the development speed and scale of the industry, while short-sighted enterprises only want to make quick money, before the standard has not been unified, it has disrupted the market order and affected the healthy and orderly development of the LED lighting industry. Many lighting enterprises are looking forward to the introduction of perfect national standards as soon as possible to guide the development of LED lighting industry. However, some companies believe that national standards are not as good as industry standards, industry standards are not as good as corporate standards, and national standards may become a hotbed for protecting the weak. Is the national standard the touchstone of LED lighting industry? According to China's standard implementation law, the national standard is a universal standard and a low standard. For technical requirements that do not have national standards and need to be unified within a certain industry in the country, industry standards can be formulated as a supplement to national standards. When the corresponding national standards are implemented, the industry standard should be abolished by itself. The centralized department of industry standards and the scope of industry standards under its management shall be examined and approved by the administrative department of the State Council. If there are no national standards or industry standards for the products produced by the enterprise, the enterprise standards shall be formulated as the basis for organizing production. The product standards of the Enterprise must be reported to the local government standardization administrative department and relevant administrative departments for the record. If there are already national standards or industry standards, The State encourages enterprises to formulate enterprise standards that are stricter than national standards or industry standards and apply them within enterprises. In order to improve their competitiveness, some enterprises have to be strict with national standards and even higher than industry standards in terms of product standards. Since the exposure of the Quality Gate of Nongfu mountain spring, the relationship between the national standard, the line standard and the enterprise standard has become more subtle, and the call for seeking common ground while reserving differences has become even higher. Enterprises appeal that enterprise standards must be dependent on and higher than national standards. The state also encourages enterprises to strengthen technological innovation while standardizing market order based on long-term considerations. Nowadays, the formulation of national standards for LED lighting industry also inherits the spirit of seeking common ground while reserving differences. No rules can not be square, in order to develop the industry, there are corresponding standards is the key. Standardization is a necessary process for the development and growth of various industries, and it is also a hard condition for participating in competition. As a new industry, LED lighting needs more perfect and standardized standards to guide the industry to move forward steadily. However, in the LED lighting industry, can only the standard produce real gold? In the author's opinion, products are the touchstone of LED lighting industry, and enterprises must rely on products to speak. The LED lighting industry has repeatedly been exposed to quality, not only the lack of standards, but more importantly, the lack of moral bottom line for some enterprises. Enterprises that sacrifice product quality for their own personal gain and even ignore consumer safety are the major cancers that hinder the development of LED lighting industry. The LED lighting industry is shuffling soon, and the introduction of national standards will certainly promote the big wave of shuffling. When the big waves start to see gold, the company can only survive if it is clean. For the moment, if an enterprise wants to survive and achieve rapid development, it must abandon the dissatisfaction and complaints about the current situation of the industry, and make the product quality as much as possible to be in line with higher standards, so as to promote the healthy competition of the industry, and enterprises with lack of morality will sink in the tide of reshuffle.