The two major development directions of my country's lamp industry in the next few years

The two major development directions of my country's lighting industry in the next few years. Branding and intensification become an inevitable trend. Looking at the development history of the circulation industry in developed countries, store branding, intensification, and service are an inevitable trend. The higher the gold content of the store brand and the quality of the store The stronger and the better the service guarantee, the more obvious the comparative advantage and the stronger its comprehensive competitiveness. Only in this way can we survive and develop in the fierce market competition. In the future, the scale of professional hypermarkets will become larger and larger, and services will become more standardized. Lighting hypermarkets will form their own brands, and their share in the market will also increase. Moving to second- and third-tier cities is an inevitable trend for domestic lighting stores to expand against the trend. Major stores are constantly occupying space, and are developing towards a model where there is no largest but only bigger model. Major stores seek to be superior to their opponents in terms of volume and capacity, and then refine their operations, which is also in line with China's national conditions. At present, the large domestic lighting stores are expanding against the trend. There are not a few lighting stores in the first-tier cities. All store operators are targeting the big cake of the first-tier cities. The existing lighting stores are centered on provincial capital cities, and they have gradually become saturated. status. As a result, the expansion of lighting hypermarket operators to second- and third-tier cities has become a choice, and the transfer of target customers is a greater change. At the same time, in the second and third tier markets, it seems that there are not a few mature hypermarkets, all of which are mainly specialty stores or small stores. With the gradual popularization of LEDs, the lighting consumption potential in the second and third tier markets is huge. Therefore, the encircled occupation of the second and third tier cities has become an inevitable trend. The consumption power of second- and third-tier cities has been highlighted, and the consumption power of county towns is no less than that of first-tier cities, so it is inevitable for the lighting hypermarket to enter the second and third-tier markets.