The test of Double 11 failed to get rid of it, and the effect of LED e-commerce channels is not obvious

The test waters failed to be stripped off, the effect of LED e-commerce channels is not obvious. At the time of the ***, many LED companies have participated in major promotional activities, but the industry said that the effect of LED e-commerce channels is actually not obvious. It is understood that as of this morning, Zhouming Hanyuan’s sales of '***' have reached 10,000 yuan; and a baby from Tongfang Home Furnishing has participated in the *** clearance event, of which the sales price of several thousand LED bulbs is only For the block.　　 A brokerage researcher said that e-commerce will definitely help increase the LED penetration rate, but the current market impact is relatively small, mainly looking at the general trend of the entire LED industry. An analyst at Guotai Junan believes that the current LED market is quite good. E-commerce has a good pull on LED terminals and the channels are not that complicated. However, it is foreign LED merchants who are leading the way, and the penetration rate of foreign LEDs is relatively high. , The domestic LED e-commerce has not really started yet. 'Many manufacturers have e-commerce channels. At present, the overall sales scale of e-commerce is still very small.' He added that e-commerce channels have not had a great effect. Only when the LED penetration rate increases, e-commerce channels will play a role. Great effect.　　Industry insiders believe that the profitability of LED companies is not too high, the market is immature, and is still in the process of increasing margins. This year and next year, LED companies will increase their costs in the process of establishing channels, and their profits will not be so good.　　Data shows that as of the year, month and day, the number of LED products sold on the Tmall platform has reached, and the number of LED products on the Jingdong Mall has been diversified.