The rapid development of LED lighting brings new vitality to the industry
Entering 2014, good news for LED lighting industry continues. In terms of macro policies, incandescent lamp elimination plans in many countries and regions have come into effect in batches; In terms of corporate performance, the financial statements of domestic listed companies in the first quarter were reported frequently, which made a good start for 2014. In a sense, it also affirms the main position of LED lighting in the lighting industry. [img] /uploads/allimg/140505/14-140505142U4159. jpg [/img] The advantage of LED outdoor lighting in 2014 is still very big. Commercial Lighting started last year and it is time to blossom and bear fruit this year; Home lighting will start this year. Guan Yong, general manager of sunshine lighting, said at the Spring investment strategy meeting of Gaogong research and development that an industry is facing a major development time, generally at a time when technology progress is fast and industry technology costs are falling. Cost reduction is basically realized through product innovation and large-scale production and manufacturing in any industry. A typical example of product innovation is that jobs designed the iPhone and successfully broke the mobile phone industry. When Nokia's current CEO Yoma. Ollila announced at a press conference that after agreeing to Microsoft's acquisition, she said: We didn't do anything wrong, but I don't know why, we lost. After that, dozens of Nokia executives, including him, couldn't help but cry. Nokia is a company worthy of admiration. Nokia has not done anything wrong, but the world is changing too fast. Traditional lighting companies will not change themselves and will be changed by others. At the same time, if your thinking can't keep up with this era, you will soon be eliminated. As mentioned in the special column article 'lens will disappear' in this issue, under the background of large price reduction of LED lighting, de-packaging and de-power supply have gradually become popular, will LED lenses be removed in the future? This is a question worth thinking about by every LED person, especially those Taiwanese lens companies that think they are high above. In recent years, more and more enterprises have entered the LED lighting industry, but most enterprises have not really seen clearly the characteristics, situation and market pattern of the LED lighting industry and cannot find a direction, as a result, many enterprises are very impetuous in production, sales and channel layout. Dr. Zhang Xiaofei, chairman of senior engineer LED, pointed out at the 2014 China LED lighting supply chain good products tour seminar held in Zhongshan on April 11. In large-scale production and manufacturing, raw materials can often be obtained at a more advantageous price by optimizing the supply chain and large-scale procurement. At the same time, each enterprise hopes that its suppliers can reduce their prices every quarter. However, it is precisely because of this price reduction that the supply chain enterprises are under great pressure. Therefore, some enterprises choose to take the lead and choose low prices as their main means of competition. In the price war, how should this price/performance ratio be measured? How much is the low price? In the IC and Power column, we conducted a survey on the current situation of LED drive power industry and selected the products and prices of a small and medium-sized enterprise in the industry for your reference only. LED lighting should enter the homes of millions of people. Cheap and easy to use are essential qualities, which requires enterprises to keep pace with the times and actively innovate and develop more cost-effective products on the basis of optimizing the supply chain. After the Yangtze River waves pushed forward waves rise (front) die in on the beach. This doggerel describes that everything in the world is advancing continuously. Now the new generation of people replace the old generation, and innovative technology replaces the original technology, which is quite a bit scary. As the new army of the lighting industry, LED lighting gives the whole lighting industry vitality and opportunities, to some extent, it will also send those enterprises that are self-contained and fail to keep pace with the times and seize the opportunity to transform and upgrade to the beach of the lighting industry.