The lighting capital of China to layout the marketing channel

According to authoritative department statistics, China's lighting industry nearly 400 billion yuan output value, are growing at the rate of 20% in recent years. In 2010 in zhongshan lighting industry sales revenue of 65 billion yuan of above, accounting for 15% of the gross value of industrial output of zhongshan city.

in the 1980 s, China's household lighting is basically 'a lamp holder a hood lighting plus a bubble', and each family is basically a room one light. However, along with the rapid development of real estate, home appliances, household industry, the market has the urge to appearance modelling of lamps and lanterns, more than a room lights, decorative function combination lamps sales soared. In this situation, zhejiang, ningbo, wenzhou, and formed a region near the thousands of lamps and lanterns of production enterprise. Production enterprises concentrated in Shanghai, Beijing, wuhan, shenyang, chengdu, shandong, tianjin and other places.

a few years ago, zhongshan guzhen lighting factory many enterprise's brand is actually a door to the concept of consumers know little about the knowledge of the lighting products on the market, there is not even the awareness of the brand. The so-called some famous brands in some sense or transfer to dealers this level.

the lamp is acted the role of general manager Zhu Guangqiang said, five years before we yi mei lighting lighting factory zhongshan electrical appliance factory, zhongshan city, has been committed to improve the level of lighting design, production, sales, etc. The overall comprehensive strength. At that time, our orders are mainly depend on exhibition display, such as the wholesalers, retailers, and even foreign merchants orders. However, along with the rapid development of the domestic lighting market in recent years, lighting, lamp act the role ofing supermarkets, wholesale city lighting chain stores throughout the country, grow the brand operation of lighting industry vigorous development. At the same time, yi mei lighting also ushered in the maturity of production, warehouse, management, marketing team, so in 2010, yi mei lighting speed point arrangement, the factory to give priority to with the brand retail business.

however, with the euro, huayi, wins the ball, the east lighting brand national, zhongshan lighting factory after leaving a large number of small and medium-sized lighting enterprise zhongshan lighting factory, through the electronic commerce, entity management, the factory point coverage nationwide, let indoor decoration, hotel engineering lamps and lanterns, outdoor landscape lighting lamps and lanterns, household energy-saving lighting, LED lighting, street lamps and other 12 categories of 20 small products applied to the national and even the world.

at the same time leishi, philips, osram, panasonic, beauty giant brand monopoly influence such as lighting, decorative lighting industry gradually towards the brand marketing, lighting the delivery is not on the market, not to install such bad posture, white-hot competition created a professional guidance, and indoor lighting engineering design and other services. Many lighting companies have realised that zhongshan guzhen lighting factory has towards the road of brand marketing, professional innovation, easy profits management has gradually gone.

in recent years, zhongshan lighting factory, high power, high photosynthetic efficiency of LED technology breakthrough in T5 fluorescent lamps, energy-saving lamps, LED lamps and lanterns of lighting industry developing rapidly, the industrial chain extending to indoor and outdoor decoration lamps and lanterns of lamps and lanterns, business, engineering, and also extends to the packaging and accessories, has formed a dynamic LED lighting industry agglomeration and accelerate the development of situation, also emerged a group of influential professional LED manufacturers in the industry. At present, the whole town has LED nearly 500 production enterprises, output value estimate of 3. 5 billion yuan.

today, zhongshan lighting factory 'the lighting capital of China' regional brand has become China's business card, held every year in China ( Zhongshan lighting factory) The international lighting fair is world-famous. The establishment of the intellectual property ShiDian Town, more let zhongshan guzhen lighting factory product updates quickly, rest assured the quality of the wave front lamp emerge in endlessly. With lights direct base building, zhongshan lighting factory are moving in the orbit, the marketing industry cluster lit up the world.