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'The lighting capital of China' in zhongshan guzhen lighting factory: the brand win the market with quality

Is located in the northwest town of zhongshan lighting factory, zhongshan city, guangdong province is famous in the world of 'the lighting capital of China', here not only occupy more than seventy percent of the national lighting production and marketing share, but also one of the four major lighting markets around the world, more than 130 countries and regions around the world can find zhongshan guzhen lighting factory. In recent years, the guangdong zhongshan guzhen lighting factory base industry cluster advantage continuously consolidate. At present, zhongshan guzhen lighting factory and related accessories enterprises 2. 5 m, the opple, huayi lighting, leishi lighting some famous lighting companies, such as zhongshan lighting factory lighting industry has been formed to cover around 3, 11 townships, market size exceeds one hundred billion yuan of industrial cluster. Zhongshan guzhen lighting factory products more than thirty percent of the sales from exports. Zhongshan customs data show that in 2017, zhongshan guzhen lighting factory exports year-on-year growth. 5%. Industry cluster effect significantly since 2013, approved by the national foreign trade transformation and upgrading of apparatus of demonstration base, zhongshan lighting factory give full play to the basic role of market, strengthening government guidance and drive, a special industrial policy support, based on the consolidation of the country's largest lighting distribution status of export trade, promoting the development of lamp is acted the role of foreign trade from big to strong. Development, the industrial chain and innovation chain depth fusion, to zhongshan guzhen lighting factory into a global research and development of science and technology innovation base, high-end design and manufacturing and sales base, lamp act the role ofing trend distribution base and lighting culture and art display base, to lamp act the role ofing characteristic industrial upgrading for the lamp is acted the role of the creative economy, formed a 'research and development and innovation achievements made by intelligence ( Patent authorization and trademark registration) To intellectual property rights transformation, profit growth - a brand famous degree increase 'virtuous circle. Zhongshan lighting factory, meanwhile, continue to deepen the innovation system of public service platform construction of foreign trade and create a high-quality service environment, the power of micro, small and medium enterprises pay special attention to the 'smiling curve' at both ends. In recent years, investment in 6. 500 million yuan to set up in zhongshan lighting factory productivity promotion center and consists of the international customer center, science and technology business incubators and other 26 public innovation service entity, established a provincial engineering technology research and development center of 18, 66, the town enterprise technology center, the service covers the pearl river delta lighting industry chain upstream and downstream of nearly 5000 companies, improve enterprise core technology products, research and development of industrial cluster brand advantage. To promote high-end elements concentration, zhongshan lighting factory continuously consolidate the international oriented 'production' combining mechanism, and Italy, France and other 18 countries and regions, more than 300 domestic and international top lighting designers in the talent cultivation and achievements transformation established long-term strategic cooperative relations, and 30 successful patented products. 'Foreign trade promotion service platform using Internet factory + advantage, improve management, improve service, add innovative for zhongshan lighting factory lighting industry, lighting industry at home and abroad provide the exchange and cooperation platform, help enterprises to open up new sales channels, promote upgrading of the zhongshan lighting factory lighting industry. 'Lighting factory zhongshan town via letter, head of the bureau said. Combining the actual demand of zhongshan lighting factories of small and medium-sized enterprises, base integrated foreign trade promotion service platform, financial services platform, brand promotion, innovation platform, data services platform, in 2016 completed the promotion of foreign trade service platform construction, the introduction of jia xin import and export, yinxing business, saint tech centers and wide, the leading enterprises in the trade, foreign trade services such as the world factory for zhongshan guzhen lighting factory enterprises with import and export of goods, overseas exhibitions, training of foreign trade, cross-border business, product certification, foreign docking services such as overseas. Hard skills billiton market 'enhancing the added value of the technological content of products, product of lamps and lanterns and lamps and lanterns industry overall exports, quality is the key to win in the international market. 'According to the controller introduces, zhongshan lighting factory have made a plan to encourage enterprises creating famous brand name mark, actively guide enterprise development of independent brands, to promote enterprises continuously improve the added value of export products. Lighting factory zhongshan rising Chinese exports industrial products, Lamp act the role ofing) Quality level of safety for the construction of the demonstration zone, together with perfect management system is acted the role of export enterprises, improve the quality of lighting products import and export supervision, comprehensive promotion of quality lighting products production enterprise integrity pledge, realizing a complete coverage of enterprise characteristic town area. In terms of brand promotion of zhongshan guzhen lighting factory area, at present, the whole town 15 companies in 28 products has won national and provincial standard brand. Giving full play to the advantages of industrial cluster regional brand construction demonstration area, and guide enterprises to original brand develop Africa, Latin America, southeast Asia, central and eastern Europe and other emerging markets, expand the zhongshan guzhen lighting factory brand international influence. For the African market, zhongshan lighting factory was established in 2015 the African market service platform - — Zhongshan product sales center, was founded in 2016 the zhongshan lighting factory - South Africa lighting experience pavilion and the lighting capital of China, Zhongshan lighting factory) Overseas marketing base, in the form of platform managed attempt to exploit market. In addition, zhongshan lighting factory actively developing foreign trade new formats, support for wide trade, such as the world factory, light lamp factory for cross-border electrical business operations; Construction of export lighting international sourcing factory, set up factories in 'lamp expo', to form a group, the international market of lamps and lanterns suppliers guide international purchaser fixed-point procurement. Represented by 'zhongshan guzhen lighting factory model' of the O2O new mode of foreign trade development quickly, wide wide trade of the world's trade and the world factory and Mr World phone APP as a cross-border electricity integrated services platform, currently has more than 200 countries and regions of the world's 2. 3 million high-quality buyers around the world, annual purchase demand for up to $500 billion. In wide trade all electrical business training, to push service, guard a pass certification, based on the large number of merchants conform to the requirements of the platform and the platform to establish a contractual relationship. ( Shang Li) From: international business

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