The LED lighting industry is growing rapidly vast space to participate in the enterprise has a quarter loss

Industry is growing rapidly vast space, participate in the enterprise has a quarter loss to 'mass customization' breakthrough LED industry losses over the next five years, LED lighting industry is expected to be 8% at an average annual compound growth rate of rapid growth, the market prospects look good. But the paradox is that, at present nearly a quarter of companies are in a loss? How to break this cycle? In the recently held '2015 China's green lighting energy saving peak BBS', a enterprise put forward the 'mass customization production' solution. LED lights, Light emitting diode) More and more applied in the field of public facilities, lighting, commercial lighting and special lighting areas, such as medical, agriculture, etc. Ze lighting technology co. , LTD. , general manager of nanjing Beijing Tian Wenfeng introduction, in the first half of this year, the light emitting diode ( 领导) Cumulative output by 1774. 5. 4 billion, 37 year-on-year growth. 33%. And according to the latest '2016 global LED lighting market trends, research report, the LED lighting market scale will come to $25. 7 billion in 2015, the penetration rate of 31%; Permeability in 2016 reached $30. 5 billion, up to 36%. And according to the state of the planning, to the final, 'much starker choices-and graver consequences-in' 80% should use LED lighting lighting field. Although the LED lighting market will continue to maintain rapid growth, permeability also has much room to improve, but LED domestic enterprises situation is not optimistic. Tian Wenfeng told reporters, according to the National Bureau of Statistics, in the first half of 2015, LED companies are losing money as high as 579, loss ratio was 22%, and the total loss of 1. 2 billion yuan. The reason is that the market participate in numerous enterprises, are generally small scale, product quality levels not neat, price competition is too fierce. How to go from 'mud wars' low-end competition to break out of it in the mud? Tian Wenfeng think, should go the way of mass customization production. According to introducing, 'mass customization production' is a collection of companies, customers, suppliers, according to customer's individual needs, to mass production to provide customized products and services. Compared with traditional mass production to almost everyone can afford to buy low price products, production and sales of mass customization production of products and services many custom link, has the characteristics of diversification and individuation, enables customers to on-demand customized lighting products. The mass customization production, and can make the enterprise to obtain the competitiveness of the differentiation, and maintain a relatively high profit margins. For example, he said, many industrial and mining enterprises under the environment of high temperature industrial lighting, perennial plants around 65 ℃ high temperature environment, it is easy to lead to serious, traditional lamps and lanterns light attenuation had to frequently change. Aiming at this kind of environment, LED lighting can tailor solutions for the enterprises, such as with resistance to high temperature resistant modularization power, enhance light tolerability, replacing heat pipe cooling, reduce the temperature of the whole lamp operation, etc. Again, for example, landmark buildings landscape lamp demanding of waterproof performance, standardized production of lamps and lanterns is very difficult to achieve this effect. Using customized solutions, to adopt 'o-rings + sealant + special mechanical seal structure', ensure no water vapor into the lamp body.