The LED industry needs to grasp in 2015: two channels, three measures

The LED industry needs to grasp this year: two channels and three measures. China’s overall economy has overcapacity in the year of three measures. Overcapacity will inevitably lead to excessive dependence on channels, so the overheating of e-commerce channels just proves this fact. It's like a table of people are hungry, almost starving to death. If the government releases water support at this time and blindly introduces economic stimulus policies, it is likely that everyone will have a big meal and then starve to death together, because this stimulus policy is unsustainable. So the *realistic way to deal with it is to let everyone at this table be hungry, and take a natural elimination method. People with poor physique will starve to death part of them, and then the government will support the rest of the good physique. It must rely on market competition to eliminate excess. At the same time, the adjustment of the industrial structure has also been realized. This is the background that we must grasp in the Chinese market in 2010. Therefore, the two channels will deduce further changes in the channels in the coming year, from the original pure online or offline to the online and offline composite channels, and the two channels will be grasped together. Whoever neglects online or offline, who still catches one side alone, may face the risk of starving to death. To cope with the big changes in the year, enterprises must achieve 'three transformations'. .The product is refined. Since the reform and opening up, the Chinese market has gone from the 'product is king' stage (because of the lack of products) to the 'brand is king' stage, followed by the 'experience is king' stage. . The target group is circled. In the past, asymmetry in information caused everyone to recognize whoever had a high voice. But in the Internet age, it's hard to eat everything. So you must find your target population and cut the crowd. The strong interactivity in the Internet age must make your target group form a circle. All you have to do is to find this circle, enter this circle, and then interact and connect with this circle. .Strategic focus. Only by focusing can we do good things. If we don't focus, it's like a half-hearted person, and in the end, we can't do anything well. Therefore, the realization of product sophistication and the realization of the circle of target groups is based on the precondition of strategic focus.