The era of LED automatic production is coming

LED lighting is one of the remarkable features, that is, electronic; One of the obvious manifestations of electrification is the benefits of scale. After the exploration of LED lighting in the early stage, large-scale automatic production is increasingly emerging. It is understood that some powerful LED lighting enterprises in the industry have put into automatic production lines in LED bulb, LED fluorescent tubes and other circulation products, such as mulinsen lighting, ochis Optoelectronics, Yuanhui optoelectronics and so on. These automated production lines claim to be able to make an LED bulb in 3 seconds! When enterprises are ready for large-scale automated production, what remains is how to consume these huge production capacity. Therefore, whether it is OEM production for other enterprises or self-established channels, these are just a way for automated production enterprises to consume capacity. If these production capacity can find a market smoothly, then under the situation of fully open machines, automatic and large-scale production will inevitably bring about cost reduction and quality stability. Moreover, the cost of these large-scale production products is not much higher than those small workshop-style enterprises that rely on cutting corners to reduce costs. Although the quality of large-scale products is more suitable for sale in the circulation field, and may not be suitable for some areas with harsh environment and conditions, the basic quality of these products can still be guaranteed, and generally have good after-sales service. In this case, looking back at the phenomenon of small enterprises running away in the first half of 2014 in Zhongshan Guzhen area with low prices as a means of competition, we can fully understand the mood of these small enterprises: the cost advantage is not big, the quality cannot be guaranteed, the technology has no characteristics, the brand has no popularity, and the channel has no way out. In addition to waiting for death, you can only run away! It is foreseeable that when more and more powerful LED lighting enterprises are fully automated on a large scale, it will be more and more difficult for small and medium-sized LED lighting enterprises to survive on low quality and low price. For these enterprises, if they still want to develop in the field of circulation products such as fluorescent tubes and bulb lamps, a good way is to carry out targeted product research and development and quality production in some areas with special needs. Many parties have hotly discussed the large-scale production of standardized products. Lin Jiliang, general manager of the forest lighting marketing center, has the necessity of scale as long as the standardized products can be standardized. The market must also eliminate uncompetitive enterprises through scale. Only by eliminating weak and strong, and allowing the market to achieve a reasonable division of labor can the overall efficiency of the manufacturing industry be improved. In the lighting market, there are many products such as light sources, general basic lighting ( Downlight, ceiling lamp, ceiling lamp, integrated ceiling lamp) They are all categories that are easy to form standardization, and naturally they are also the key targets for large-scale production. LED has brought an opportunity for the lighting industry to change its pattern. The concentration of manufacturers of light source products will be further improved. Large enterprises with large-scale production have benefited a lot from it, but the market living space for small and medium-sized enterprises is still very large. LED has also opened up a broad road for small and medium-sized enterprises. Because the LED light source is light and thin, short, and the infinite possibility of digitalization, the design of lighting fixtures has more space, it is also easier to integrate with various building materials and even household products. These personalized market demands are exactly the real blue ocean of LED lighting market, so small and medium-sized enterprises only need to make attractive products, there is still a day. The concept of modular management of factories and supermarkets was first introduced. Zhang Jun, general manager of Jiangxi Aoqi Science and Technology, said that the standardized, automated and large-scale production mode has changed the production mode of LED lighting industry, making the product quality better and the price lower, only in this way can ordinary people feel the real energy saving and avoid becoming the victim of the game between enterprises. Before we carry out large-scale production, we must also have the support of standardization and automation. Only the circulating products produced through the three modernizations can meet the needs of popularization and withstand the test of the market. The direct impact of large-scale production of large enterprises is to eliminate most of the small workshop-style enterprises, so that small and medium-sized enterprises are also facing survival challenges and pressures. In July 2013, Otis took the lead in proposing the concept of modular management of factories and supermarkets to realize large-scale production. The three-level and one-level low of Otis belongs to the general attribute of all manufacturing enterprises, and it is also the fundamental for the survival of modern manufacturing enterprises. Generally speaking, it refers to the use of standardized, automated and large-scale production to reduce manufacturing costs to the greatest extent; We combine the convenience, diversity and timeliness of supermarkets with the three levels and one level of Otis to form the current management mode of factory supermarkets. Seeking common ground while reserving differences, I think this is also in line with the current survival of some small and medium-sized enterprises in the LED lighting red sea market. The top priority for small and medium-sized enterprises lies in: first, reposition the target market, seek common ground while reserving differences with large-scale large enterprises, find their own selling points, avoid direct conflicts with large-scale product enterprises, and develop niche markets, often niche markets are more easily occupied and profitable; Second, to carry out in-depth cooperation with large-scale enterprises and large enterprises, firstly, the risk of positive competition is avoided, and secondly, a share of the huge LED light source market can be taken, some products of small and medium-sized enterprises can also be supplied to large-scale enterprises, so that they can win the future. Large-scale production is the general trend, which cannot be avoided. This is the result of technological progress and market demand. When all the automation equipment of large-scale enterprises are fully fired, the outcome of this LED lighting World War has been decided, and some small and medium-sized enterprises with low quality and low price will be eliminated directly. The so-called survival of the fittest is this reason.