The embarrassing situation of LED lighting in the terminal retail market

China's LED lighting market was widely optimistic in 2013. Recently, the Chinese government introduced macroeconomic regulation and control, and many LED stocks in mainland China and Hong Kong have seen a sharp rise in this positive stimulus. However, whether the mainland LED lighting market is generally positive with the stock market is still inconclusive. In 2012, LED commercial lighting performed poorly in the Chinese market, while in 2013, with some LED lighting products entering the government procurement list, and due to the large-scale cooperation between international LED manufacturers and Chinese LED enterprises, the overall improvement of China's LED technology water products, therefore, mainland LED commercial lighting should be more worthy of expectation than 2012. However, traditional lighting giants such as Opal lighting and NVC Lighting have recently set up their flags to enter the LED commercial lighting field to prove this. However, LED enterprises with technological advantages and traditional enterprises with channel advantages will face fierce competition in the face of market snatch. At the same time, traditional lighting enterprises will also face more tremendous pressure from the pain of transformation. It is expected that LED commercial lighting will also be staged in the Chinese market in 2013. However, the public believes that the LED lighting civil market is the highlight of China's LED lighting, so many LED enterprises in mainland China have also taken the civil lighting market as their key target in 2013. A website believes that China's LED civilian market will first encounter distributors who compete with traditional lighting for channels. Traditional lighting distributors are not very skilled in the operation of LED market, and will also compare LED lighting with traditional lighting, reflected in the profound market background of traditional lighting, many lighting dealers are willing to start LED lighting for the time being. Secondly, if the distribution point is arranged to a certain extent, there is still a big problem. The price of LED lamps is relatively higher than that of fluorescent lamps, and there will be low-priced LED lamps, but they cannot be used normally; From the analysis of specific occasions of civil lighting, there is still a certain gap between LED lighting and traditional fluorescent lighting effects; LED lamps can be repaired, but it is very inconvenient to repair. There are also more talents who know how to repair LED in the market; In addition, in the three-and four-line market where many consumers gather, the awareness of LED lighting lamps is extremely low, and ordinary consumers have not even seen LED lamps. Of course, this problem is not only encountered by LED enterprises, but also faced with such embarrassment if traditional lighting enterprises enter the LED civil lighting market. However, if a brand is operated in a region, the integrity of product varieties and items is also a crucial part. For this reason, traditional lighting is almost reluctant to attach LED civil lighting products when switching to LED commercial lighting. According to the analysis of relevant websites, in the field of civil lighting, the consumption cycle has to be considered by manufacturers. If the life span of LED lamps is as long as tens of thousands of hours as the public said, then when the market coverage rate of LED lighting products reaches a certain level, it will also enter a relatively slow period of development. In the early stage, the market will show an upward trend with the influence of various factors such as the decline in the price of LED lamps, the improvement of technology, and the increase in awareness. In the later stage, with the saturation of the market one by one, however, the civilian market is mainly a substitute consumption mode. On the premise of long service life, the market will be in a falling period, and the overall appearance just shows an anti-quadratic function curve, but this should be a long process.