The development prospects of the lighting industry are controversial

The development prospects of the lighting industry are controversial. With the golden period of lighting industry development fading away, in such a period, lighting companies must take a two-pronged approach and give the company's marketing strategy and corporate management the same importance in order to obtain lasting development momentum. The development prospects of the lighting industry are controversial. In this year, the lighting industry has experienced a dull golden nine silver ten, and experienced eye-opening e-commerce channels. However, there are still many lighting companies that either spit out bitterness or complain about the poor market. Industry insiders pointed out that this is an excuse for companies to justify themselves. 'No matter how good the market, we also see closed companies, and no matter how bad the market is, there are also growing companies. You said that the environment is not good, why are there so many other industries involved in the lighting industry? You said the lighting industry is not good Why is the number of lighting brands still increasing? This series of phenomena shows that compared to the mature industry, the lighting industry is still easy to do, but not everyone can do it! 'This is the best era, and it’s also the worst. Times, this is the best time for lighting companies to become stronger and bigger. Lighting companies ignore the management of the company. Is the lighting market environment really sluggish? Industry insiders pointed out that, in addition to the large environmental impact, it is the excess marketing of the company, and the operation and management of the company has problems. Many companies in the lighting industry rely too much on certain marketing methods and ignore the issue of whether the company's operation and management is healthy. 'The era of marketing with fresh tricks and wanting to eat everything is gone forever. In the past, companies can make money by simply launching an event. The invincible marketing methods are not working now, and the company will be embarrassed now. For example, price promotion is a way to quench thirst by drinking poison.” Some people in the industry emphasized, “Many lighting companies succeeded in marketing but failed in management. In the era of over-marketing, if lighting companies just simply play marketing and ignore management, then It's a dead end.' In that case, what should lighting companies do specifically? The person emphasized that to deal with the future market, there is no other way but to return to the essence and develop pragmatically. **It is to focus on the present and do a good job in operation management. Establish an enterprise's operation management system, and this kind of system can't stick to the rules. It must match the current people, things, and things so that they can play their best roles and let the company enter a virtuous circle. **The thing is to lay out the future and do subversive **. If a lighting company wants to grow and develop, business management is very important. Only by doing a good job in marketing strategy and corporate management, can lighting companies improve their competitiveness and find the way to success.