Tc insider: low price LED lighting factory zhongshan three survival tips

Recently revealed a tc LED industry insider, take you know zhongshan low price of the factory, the principle of the survival is summarized as the following trilogy:

the first step, when a product became popular in the market, these factories copy immediately, to follow the low price strategy, in order to occupy the market in a short period of time, and then expand scale, low pressure the supplier's payment and acquisitions inferior inventory of raw materials, earning profit margin

the second step, when the market is gradually opening, the products are increasingly popular, because more and more new into the factory, the factory began to sell cheap accessories inventory at this moment, began to make new colleague's money, and the price low finished product to take to market sales, blow, continue to grab only pay attention to the customer the price, this time they also do not profit, but they will by selling accessories and suppliers of payment for goods to turn over, make up the financial gap

the third step, the trick is to earn a quick buck triumphalist, this time, through the early stage of the low price strategy to attract customers, has accumulated a large number of customer groups, and industry also do bad, they are a large number of inventory liquidation, even much lower than the cost of product sales, in order to reassure customers for quality, quality assurance 3 - they often said 5 years or a lifetime warranty commitment, through the sale of six months or a year, then they began to slowly withdraw from the market, or directly run. When the next year, the products come out problem, the customer to respond back, factories have closed or didn't do this kind of lamp. But offline clients both domestic wholesalers and foreign trade companies tend to be delivery to your old customer, when the factory to stop operation, the final after-sales can only be offline customers pay for yourself, or you will lose all their old customers

small make up summary:

the market is not very good, at home and abroad enterprises according to the development of the normal operation condition, few companies have enough confidence and perseverance to slowly steady development. The key question is, on the market after 60% of customers are only prices, avoid talking about quality. Leads to a lot of short line, earn a quick buck low-end quality factory. By visiting journalists found, however, it is through the above three steps the factories across the market, but also repeatedly try, this not only makes a reporter, the LED industry, there are such an amazing rules. When a reporter's question, head of the factory 'why customers know the low-end products are willing to cooperate with you? 'Replied the factory director also confident' customer heart spring-fed actually, but in the face of interests are greedy ah, otherwise how could China so many fakes, zhou yu huang gai, wishing to play bai. ”