Unique Indoor Lighting: Things You May Want to Know

At present, the lighting industry is completing its industrial upgrading and transformation with each passing day. Although traditional marketing methods are effective and useful, they are limited. If you continue the previous play, it is bound to get half the effort. For example, centralized operation is a useful means to develop the market in the short term in the industry. All enterprises in the industry that want to open up the market are all concentrated operations as the main means of breaking through. However, the author believes that concentrated homework is a money-burning job, or a continuation of traditional marketing 2. Industrial thinking in the 0 era is now marketing 3. 0 era, LED market breakthrough, is bound to precision marketing as a breakthrough. So, how to upgrade marketing in the era of LED full popularization and application? To break the marketing situation, we can start from the following aspects: first, we should start from the channel reform and take the road of mixed channel mode with one place and one policy. This is of course for second-and third-tier brands, because first-tier brands already have a perfect and systematic channel model. Second-tier brands must achieve marketing breakthrough. Mixed channel mode is the way out. The mixed channel mode is not a single mode, but a policy of one place, choosing a good channel mode suitable for the region. For example, small area Agency mode, product Channel differentiation Agency mode, joint-stock company mode, Branch Company mode, light source intensive distribution mode, traditional agent mode, direct supply mode, etc. The first-line brands in the lighting industry and the first-line brands in the traditional industry all form their own advantages through channels and brands. The second is the innovation of marketing mode. At present, the second and third line brands in the lighting industry are difficult to break through. [img] /uploads/allimg/140514/22-140514111642b2. jpg [/img] Aside from the big environment factors, in terms of marketing alone, the vision is narrow, and their moves are all first-line brands in the learning industry. It should be noted that the time to learn first-line brands in the industry has passed. If you miss the good time, the effect will definitely be greatly reduced and the cost will increase significantly. Therefore, the innovation of marketing mode and taking a suitable path are the primary issues that future marketers should think about. So how to innovate? Focus on enterprises outside the lighting industry, such as home appliance industry, fast-selling products industry and Internet industry. Learn, digest and absorb new ideas and means from these industries, so as to own them. The innovation of marketing is generally oriented at two levels. One is the innovation of marketing mode, such as the joint venture company mode in the home appliance industry. The first is the innovation of marketing methods, such as the exclusive shop model and outdoor promotion model of the year. Now these patterns are monotonous and old. However, other industries, such as the home appliance industry, must have some means to learn from. The third is to build the executive power at the marketing level. Everyone knows the truth, as long as repeated indoctrination and intensive training. However, according to the author's observation, many manufacturers do not lack strategies, and what they lack is consistent execution. Many ideas look beautiful and sound attractive, but when they arrive at the market, they are always hard. In the final analysis, the lack of execution is fundamental. Of course, there are many potential factors behind the problem of executive power, which is limited to the length of this article and will not be repeated. The fourth is to build marketing capabilities. The market promotion of LED lighting industry is almost impossible for second-tier brands to adopt the promotion mode of mass brands in the initial stage. Therefore, it is not impossible to step into small brands in the industry segment market. Although the promotion method can draw lessons from the Internet industry and household appliance industry, the more important thing is to promote the brand by terminal and improve the brand exposure by terminal quantity and terminal quality.

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Lamps and lanterns lighting stores, as a bearing producers, distributors, customers, logistics business aspects of trading platform, now rising in all parts of the country, have sprung up. Among them, a lot of stores in the competition growing, there are also many stores were knocked out in the competition, they are all in the game out of the new development trend. In 2014 over the past six months, lighting industry felt unprecedented pressure. So intertwined with the lighting stores economy also should feel the intense cold. Is not hard to find, and news about the lighting stores to build is a barrage, especially China's lights are ancient town, such as lamp king star alliance, and square, square lighting lighting expo center, light cube, huayi international lighting city square, for the people, LED lighting plaza mall project in the rise of a strong. But on the other hand, appear constantly some lighting stores empty again, repeat investment problems, which makes the tone is heard stores supply exceeds demand. The current situation, the lamps and lanterns lighting stores appear constantly, is the inevitable trend in the lighting industry market economic development, but at the same time, also gradually emerged in the process of development concerns. The lamps and lanterns lighting stores 'bullying' and 'chill' polarization, is clearly worth the entire lighting industry concern and reflection. Have to point out that in some in the industry crisis and the entire lighting industry in the 'poor' is due to a steady, the property market regulation, market atrophy, patterns, the factors such as lost, in fact, there are part of the reason is that businesses are high rental fees, and under the multiple factors such as indifference to sell down hard. Is don't work hard, or merchants did not open up more channels? Obviously, this is not the objective. The nature of such a phenomenon is not sales, but enterprise brand strategy and stores the common role of business model. At the same time, the plight of some lamps and lanterns lighting stores and businesses of distress, reflect the current difficult lighting industry. Market choice is relentless: if factories pour out a batch of merchants also want to pour out a batch of, store followed out a batch of. The core of all economics is supply and demand. When capacity, dealer to excess, must rely on the market to adjust. The so-called evolution, natural selection, survival of the fittest! 'Adversity leads to prosperity, permanence follows', change the pattern, the change is inevitable starting to happen, is to cater to or bypass or avoidance, also lies in the enterprise, is there any change in shopping center, determination, have the courage to change the pain. Recently, the two lights of zhongshan giant - — Kaiyuan group and huayi group, star alliance group, established the 'marriage', its management of lighting stores total scale will reach 1. 5 million square meters, the total number of businesses, more than 3000 gathered more than 60% of the country's high quality brand resources. Is a kind of 'change', a determination, a kind of integration, not only helps to play each other on the lamp to sell field accumulated brand and reputation, is more advantageous to both sides of resources integration, in response to the current guzhen lighting stores up the situation. In the current lamps and lanterns lighting stores has become increasingly fierce competition situation, stores, intensive, and brand service is an inevitable trend. Sells brand gold content is higher, stronger, service quality guarantee is more perfect, resource integration ability more freely, the comparative advantage is more obvious, its comprehensive competitiveness is stronger also. Lighting stores the wind sanjiang changes in temperature in different times in the lighting lighting enterprises vigorously, the layout of the domestic market trends as the perfect show the image of enterprise brand stores, gathered all the day, the national major lighting lighting products sales market also gradually wind stores. At present, although the stores has become a domestic lighting lighting products to promote an irreversible trend, but due to market economy, culture, traffic, location, and the influence of such factors as different stores across the country development situation. The pearl river delta region, near the industrial district into stores the best breeding ground due to the effect of radiation of the various lighting lighting industry base, many large-scale comprehensive supermarket in the pearl river delta on the hot piece of industry was born, with lights are - — Zhongshan guzhen town as an example, due to the lighting lighting industry agglomeration effect, it has been covered with a piece of 'forest'. In less than 48 square kilometers of land, has appeared age lighting square, hundred sheng lighting square, with city ruifeng lamp, lamp light deserve to wait for the different types of lighting lighting city mall. In addition, under the influence of the ancient town of industry radiation, siu lam kyushu, jiangmen city light bo hui has been springing up on both sides of ancient things, echo each other at a distance. Stores the pattern formation, let old town and its surrounding areas will become the pearl river delta region and even the most perfect lighting lighting product display platform. In addition to the ancient town business circle, as the south China optical valley, guangzhou, foshan, International) Electric light source lighting city, shenzhen, south China city comprehensive stores, such as the pearl river delta core area of the store pattern is gradually formed, and the appearance of this trend makes the pearl river delta become sells the best 'hotbed' survival and development. Because near lighting lighting industry region, the pearl river delta stores with preferential investment policies to attract more local businesses, let located enterprises have the advantage of 'the advantage'. At the same time, the pearl river delta stores also through a series of promotional strategies, helping enterprises market all over the country in product promotion, let the enterprises to gain market returns, in order to establish its own brand reputation in the industry. At the same time, the pearl river delta stores also through cooperation with terminal stores around the country, the formation of the market, so as to realize between the stores and stores with enterprises of mutual benefit and win-win results. The next page 123456

It is understood that governments are actively formulating environmental regulations and prohibiting the use of incandescent lamps. Traditional lighting giants have introduced new LED light sources to accelerate the formation of new business models. As the electricity consumption of lighting is of the total electricity consumption of the whole year, up to of the electric energy is converted into heat energy consumption, which is very uneconomical. Considering environmental protection and energy conservation, LED lighting has rapidly become a popular technology and industry. At the same time, governments of various countries have actively formulated environmental protection regulations. Under the stimulation of the dual interests of the market and regulations, the scale of LED industry is growing rapidly. The advantages of LED lighting are self-evident. LED lamp has high luminous efficiency and long service life, and its luminous efficiency can reach 2. 5% of that of fluorescent lamp. 5 Times, 13 times that of incandescent lamp. The luminous efficiency of incandescent lamps is very low, only 5 of the electric energy is converted into light energy, and 95 of the electric energy is turned into heat waste. Fluorescent lamps are better than incandescent lamps, with 20 ~ 25 electric energy is converted into light energy, but there are also 75 ~ 80 of the electricity is wasted. Therefore, from the perspective of energy utilization efficiency, the utilization efficiency of these two light sources is very low. Therefore, the benefits of LED lighting are obvious. Australia introduced a ban on incandescent lamps in the world in 2007, and the European Union also passed a regulation on the elimination of incandescent lamps in March 2009. Therefore, Osram and Philips, two international traditional lighting companies, have accelerated their layout in the LED lighting field in recent years. Their entry has promoted the rapid development of the LED lighting market and accelerated the pace of LED technology progress. With the rapid development of LED industry in the field of lighting, traditional lighting giants hope to make lighting products more innovative by introducing the design of new light sources. Therefore, LED lighting and traditional lighting are gradually merged into one, accelerating the formation of a new lighting business model, which is very conducive to the rapid promotion and use of LED lighting.

The price war for LED lighting in the market this year is fierce. After the brand factory Lumileds launched a promotional campaign, the price of LED lighting has been reduced at one time. The LED industry assessed that there is limited room for further reduction in the future, and the price quickly reached a sweet spot. This year will be a critical year for LEDs to accelerate their replacement of energy-saving lamps. Follow-up lighting brands will launch promotions to increase shipments. The decline in LED prices stimulates sales, which is conducive to the growth of output value of packaging plants. Cell phone//./


Under the price war launched by brand factories, the current price of LED lighting has plummeted by% compared to last year. It is estimated that there will be limited room for further decline this year. After the price drop, consumer purchases are indeed aroused. Household lighting is replaced by energy-saving lamps. It is an LED lamp, and this wave of price decline also extends from the bulb lamp to the lamp tube. It is understood that the price of LED lamps will be one dollar, while the current energy-saving lamps are in U.S. dollars. It is expected that LED lamps will become the next wave of price-cutting competition.


This year, the ex-factory price of LED tubes from Taiwanese manufacturers has dropped significantly compared to last year. The technological improvement, streamlining of manufacturing processes and lower material costs have reduced the price of LED tube terminals to RMB yuan, a drop of% from last year's RMB yuan. The price of LED is close to that of energy-saving lamps, which will accelerate the early exit of energy-saving lamps from the market.


The LED lighting application market is expected to grow substantially this year under the brand manufacturers' active launch of shocking prices. The price of LED lighting has declined steadily in the past years, but after the rise of the mainland supply chain this year, it assisted brand manufacturers to effectively reduce their prices and achieved the goal of accelerating the exit of energy-saving lamps from the lighting market. .


Taiwanese manufacturers estimate that Lumileds, which has set off lighting price stations, is likely to sacrifice profits to clear inventory. It is inferred that after Lumileds has received subsidies in other countries, it will start a price war in US stores to prevent competition in the same industry and take advantage of the situation to increase market share , Lumileds currently accounts for about% of the global LED lighting market.





The rise of the mainland supply chain has become one of the factors contributing to the rapid decline in LED prices, and Philips sold Lumileds equity to the mainland Jinshajiang Group, showing the ambition of the mainland LED factory to enter the world. Although Sands River’s stake in Lumileds is conducive to the company’s acquisition of Bianli licensing and solving the LED output problem, after Jinsha River has obtained the operating rights, Lumileds will need to conduct cross-licensing with other factories due to changes in the management team. Opportunities occupy the market.


The sweetness of LED lighting and packaging factories


This year, Taiwan's LED industry will benefit more packaging factories due to price fluctuations. Due to the imbalance between supply and demand of production capacity, MOCVD machines are newly added around the world this year, and the current supply of chips is still surplus, which is conducive to the reduction of prices and costs for packaging plants.


After the merger and acquisition of Canyuan, the integration of Canyuan has led to a decrease in the overall chip output value in Taiwan after the reduction of Canyuan's production capacity this year. It is estimated that the output value of upstream chips will decrease by ~% this year. Although chip output value is likely to face a decline, the annual output value of downstream packaging is expected to grow steadily and continuously. It is estimated that the annual output value of LED packaging in Taiwan is expected to grow by% compared with last year under the rapid increase in lighting demand, of which the shipment of lighting components and modules is expected growing up.


The operation of the LED industry in the first half of this year was not as good as expected, mainly due to delays in customer orders. The legal person estimates that Jingdian's utilization rate in the first quarter is about %. After the lighting product redesign terminal prices fell in the first quarter, prompting customers to restart sourcing, the utilization rate of this quarter will increase, and the revenue ratio in the first and second half of the year will be compared. Meeting the decline in lighting prices at one time is conducive to the market sprinting shipments. At present, Jingdian’s share price-to-net ratio has dropped to .times, which is at the lower edge of the historical range.~.times. It is estimated that the stock price will rebound.