LED lighting stores close 'hand-to-hand combat' ( The status quo)

Lamps and lanterns lighting stores, as a bearing producers, distributors, customers, logistics business aspects of trading platform, now rising in all parts of the country, have sprung up. Among them, a lot of stores in the competition growing, there are also many stores were knocked out in the competition, they are all in the game out of the new development trend. In 2014 over the past six months, lighting industry felt unprecedented pressure. So intertwined with the lighting stores economy also should feel the intense cold. Is not hard to find, and news about the lighting stores to build is a barrage, especially China's lights are ancient town, such as lamp king star alliance, and square, square lighting lighting expo center, light cube, huayi international lighting city square, for the people, LED lighting plaza mall project in the rise of a strong. But on the other hand, appear constantly some lighting stores empty again, repeat investment problems, which makes the tone is heard stores supply exceeds demand. The current situation, the lamps and lanterns lighting stores appear constantly, is the inevitable trend in the lighting industry market economic development, but at the same time, also gradually emerged in the process of development concerns. The lamps and lanterns lighting stores 'bullying' and 'chill' polarization, is clearly worth the entire lighting industry concern and reflection. Have to point out that in some in the industry crisis and the entire lighting industry in the 'poor' is due to a steady, the property market regulation, market atrophy, patterns, the factors such as lost, in fact, there are part of the reason is that businesses are high rental fees, and under the multiple factors such as indifference to sell down hard. Is don't work hard, or merchants did not open up more channels? Obviously, this is not the objective. The nature of such a phenomenon is not sales, but enterprise brand strategy and stores the common role of business model. At the same time, the plight of some lamps and lanterns lighting stores and businesses of distress, reflect the current difficult lighting industry. Market choice is relentless: if factories pour out a batch of merchants also want to pour out a batch of, store followed out a batch of. The core of all economics is supply and demand. When capacity, dealer to excess, must rely on the market to adjust. The so-called evolution, natural selection, survival of the fittest! 'Adversity leads to prosperity, permanence follows', change the pattern, the change is inevitable starting to happen, is to cater to or bypass or avoidance, also lies in the enterprise, is there any change in shopping center, determination, have the courage to change the pain. Recently, the two lights of zhongshan giant - — Kaiyuan group and huayi group, star alliance group, established the 'marriage', its management of lighting stores total scale will reach 1. 5 million square meters, the total number of businesses, more than 3000 gathered more than 60% of the country's high quality brand resources. Is a kind of 'change', a determination, a kind of integration, not only helps to play each other on the lamp to sell field accumulated brand and reputation, is more advantageous to both sides of resources integration, in response to the current guzhen lighting stores up the situation. In the current lamps and lanterns lighting stores has become increasingly fierce competition situation, stores, intensive, and brand service is an inevitable trend. Sells brand gold content is higher, stronger, service quality guarantee is more perfect, resource integration ability more freely, the comparative advantage is more obvious, its comprehensive competitiveness is stronger also. Lighting stores the wind sanjiang changes in temperature in different times in the lighting lighting enterprises vigorously, the layout of the domestic market trends as the perfect show the image of enterprise brand stores, gathered all the day, the national major lighting lighting products sales market also gradually wind stores. At present, although the stores has become a domestic lighting lighting products to promote an irreversible trend, but due to market economy, culture, traffic, location, and the influence of such factors as different stores across the country development situation. The pearl river delta region, near the industrial district into stores the best breeding ground due to the effect of radiation of the various lighting lighting industry base, many large-scale comprehensive supermarket in the pearl river delta on the hot piece of industry was born, with lights are - — Zhongshan guzhen town as an example, due to the lighting lighting industry agglomeration effect, it has been covered with a piece of 'forest'. In less than 48 square kilometers of land, has appeared age lighting square, hundred sheng lighting square, with city ruifeng lamp, lamp light deserve to wait for the different types of lighting lighting city mall. In addition, under the influence of the ancient town of industry radiation, siu lam kyushu, jiangmen city light bo hui has been springing up on both sides of ancient things, echo each other at a distance. Stores the pattern formation, let old town and its surrounding areas will become the pearl river delta region and even the most perfect lighting lighting product display platform. In addition to the ancient town business circle, as the south China optical valley, guangzhou, foshan, International) Electric light source lighting city, shenzhen, south China city comprehensive stores, such as the pearl river delta core area of the store pattern is gradually formed, and the appearance of this trend makes the pearl river delta become sells the best 'hotbed' survival and development. Because near lighting lighting industry region, the pearl river delta stores with preferential investment policies to attract more local businesses, let located enterprises have the advantage of 'the advantage'. At the same time, the pearl river delta stores also through a series of promotional strategies, helping enterprises market all over the country in product promotion, let the enterprises to gain market returns, in order to establish its own brand reputation in the industry. At the same time, the pearl river delta stores also through cooperation with terminal stores around the country, the formation of the market, so as to realize between the stores and stores with enterprises of mutual benefit and win-win results. The next page 123456