In-depth Demand Report | Disassembling Indoor Light Manufacturer

This year the first half enterprise refinancing channel open policy environment excellent semiconductor lighting field new product, new technology emerge in an endless stream development momentum thriving industry chain lower reaches supply and demand two Wang, enterprises represented by listed companies have increased their income and made gratifying profits. With the soaring prosperity of the market, the expansion of industry investment and the integration of mergers and acquisitions have become more normal and diversified, and the strong demand and fierce competition are the outstanding manifestations of the industry. In the domestic market, in the first half of 2014, China's LED lighting product market showed outstanding performance, with rapid growth and volume increase and price decrease. With the sinking of enterprise channels, the second-tier market is outstanding and the growth trend of commercial lighting is clear. Despite the impact of real estate and e-commerce, lighting product distributors have achieved good overall benefits, maintaining an overall growth rate of more than 20 and a gross profit margin of about 25. It is expected that with the arrival of the decoration peak season in the second half of the year, the growth rate in 2014 will reach a new high. Full penetration and transformation of LED 2014 is the first year when the domestic market of LED lighting begins to fully penetrate, and retail sales have achieved rapid growth. According to relevant data, in the first half of the year, the sales growth rate of LED lighting products in China's domestic market entities was 27. 5%. Around 8. More than 88 of dealers reflect 2014 LED lamps sales is 2013 the more obvious of growth which nearly three of merchants said growth rate more than 30. The rapid growth of LED market sales mainly comes from the replacement of traditional lamps. Under the condition of weak growth in the overall lighting market, the increase in LED penetration rate directly promoted the market outbreak in the first half of the year. By the end of June, the overall penetration rate of LED lighting products in physical channels had reached an average of about 57, up from 45 at the end of 2013. 7 increased by 14 percentage points. The second-tier market broke out, and the market in the central region is starting. Under the temptation of huge profits in the LED market, manufacturers and distributors are increasingly promoting LED. The primary and secondary markets have already entered the stage of popularization, the third and fourth markets also followed closely. From the perspective of market level and channel, the second-tier market (Mainly refers to the second-tier prefecture-level cities) The 2014 outbreak was obvious, and the permeability increased. 5 percentage points, sales in the second-tier market increased by about 30 compared with the same period last year. However, judging from the dealer's reflection, 40% of the dealers in the second-tier market grew by more than 30%, while 75% of the dealers grew by more than 10%. After more than a year of intensive cultivation in the second-tier market, major lighting enterprises have achieved remarkable results in channel layout and marketing promotion in the second-tier market. The growth rate of the first-tier market and the third-tier market should not be underestimated. Sales in the first half of the year increased by 19. From 2013. 27, while the permeability climbed to 62 and tended to be stable; In the third-tier county-level cities, LED has gradually begun to be recognized by the common people. Many enterprises have begun to strengthen promotion, but the penetration rate of LED is still far from that of the first-tier and second-tier cities, with the market growth rate of about 20 in the first half of 2014. The e-commerce market is growing rapidly, and the growth rate of online sales of LED lighting products is more obvious than that of physical channels in two years. The overall Taobao lighting market is growing well. 2014 1-In July, Taobao (Including Tmall, the same below) Sales of lamps and light sources reached 5. 3 billion yuan, up 144 year on year. 43, of which light source 2. 0. 1 billion yuan, up. 4, lamps 50. 0. 8 billion yuan, up 147 year on year. In terms of turnover, Taobao lamps and light sources sold 23. 42 million orders, up from last year. 26, of which 6. 99 million were light sources, up year on year. 99, 16. 43 million lamps, an increase of 79. 88; All kinds of products sold reached 330 thousand pieces. According to Taobao Statistics, 2014-In July, LED light source products (With spotlights) The sales volume increased by 100 compared with the same period last year. 59, reaching about 1. 7. 5 billion yuan, accounting for 82. 5% of the total light source products. 76. Judging from the number of orders, Taobao's total number of orders for selling LED light source products in the first seven months of 2014 reached about 5. 9 million, up 122 from the same period last year. 14. At the same time, the number of LED products on Taobao increased to 60 thousand, up from the same period last year. 22.

LED street lamp's role is to provide the lighting in the night for you, not only can play a role of city night lighting but also can effectively reduce the risk of accidents at night. However, if the brightness of the LED street lamp head is not enough, so the night traffic participants will see things are not clear, don't. And the brightness of the street lamp head is used for high quality, can meet the demand of lighting light at night. If outdoor LED street lamp lighting the flutter is very unstable, not only for night vision impact traffic participant, but also easy to cause short circuit fault, etc. High quality LED street lamp with good light source materials, after using can keep brightness smooth and does not appear gradually phenomenon, so many places in the street lighting will understand street lamp head a good word of mouth, from the stability of the lamp holder to install the factory sourcing. For municipal spending, LED street lamp power consumption is a big cost, because many roads need to be installed in the city to use a lot of street lamps, if the lamp holder of nodes is bad can lead to high electricity bills. Therefore, we need to choose the high quality of street lamp head, the municipal save a certain amount of electricity. Want to learn more industry information or ask price, can call advisory

Shandong lamps manufacturer specialized in producing all kinds of street lamp, to recommend today is light: light, only in a large place will use: in fact in the large square, dock, station and the stadium and other places, the most suitable lighting is light, and in the


shandong street lamp manufacturers specializing in the production of all kinds of street light. Today, we recommend a light: light is used only for large space: in fact, in the large square, dock, station, gymnasium, etc, the most suitable lighting is high lamp, it is very necessary in these places use. Its height is relatively high, uniform illumination range is relatively wide and, to be able to bring better lighting effect, meet the demand of large places lighting. The height of the light: light, usually refers to some of the more than 15 meters high street lamp. It need high power lighting combinations. Its composition includes basic components such as lamp holder, lamp post. Be equipped with elevator according to customer requirements. For users to use lighting environment, outdoor light, lighting the effect will be a certain degree of difference, make its use more evenly. Light, the inner light is usually a floodlight or shoot the light, but in terms of the use of light source, and now people prefer to use led light source. This kind of leds light lighting radius is very big, reach 60 meters, lighting range is very wide also. Also it is important to note that the height of the light, to be above 18 meters, but also should be controlled under 40 meters.

Residents grid generation system working principle: grid generation system is to residents solar module is installed on the roof, system connected to the grid, common, undertake the task of power supply. Components in the case of sunshine radiation meet the power requirements, system of inverter will light


residential grid-connected power generation system principle of work; Residential grid-connected power generation system is installed on the roof of a residential solar modules. The system is connected to the electricity grid, to share the power supply. In the case of solar radiation in meeting the requirements of the power, the inverter system of photovoltaic power generation system will produce a direct current into alternating current (ac) to direct family load power supply, skimpy share by the mains supply power supply, if the photovoltaic power generation is greater than the family consumption, surplus electricity power grid. The holder of a power system can also choose to integrated photovoltaic (pv) system to produce all the electricity directly into the power grid. However, when the solar radiation cannot satisfy the power demand required by the system, family load required for all power supply directly by the grid. Residential grid-connected power generation system structure is relatively simple, the photovoltaic module, DC switch, inverter and the cable. Residential roof system capacity is related to the roof area size, usually between the 2 kw to 10 kw. The working principle of residential off-grid power generation system; Residential off-grid power generation system working principle and residential grid-connected power generation system is very similar, the difference is off-grid system of power transmission to the public grid, but consumption directly by the load. Considering the volatility of photovoltaic power generation, such as no electricity during the day, sunny day power well, rainy days or not generating electricity with less power, residential off-grid power generation system needs to be equipped with battery ( Group) 。 Off-grid solar power system consists of photovoltaic module, controller, inverter, and battery ( Group) Composition.

In the past two years, the channel of LED industry has developed rapidly. The price of LED general lighting products has dropped rapidly at a rate of more than 30 per year. In the first half of this year, the channel distribution has made the LED industry appear to be in a blowout situation. However, the sales market in the terminal market in the first half of this year was questioned. For a long time, the coincidence between LED lighting and market demand has become the object of debate. However, the development of the industry has not been neglected with these arguments. Up to now, the production capacity and market of China's LED industry are still in an embarrassing situation. At the same time, in order to quickly seize the market and continue to grow, entrepreneurs have pushed the entire industry to a long muddy road. Holiday promotion, LED general lighting hopes to live in the real estate sales season, whether this year is successful, it is not good to draw conclusions. But what can be concluded is: If LED general lighting realizes blowout in the peak season of real estate sales and decoration, it means that the intensity of channel distribution in the first half of this year is still too strong, which also indicates that LED lighting is completely suitable for the market; If LED general lighting cannot be sold well in the peak season of real estate sales and decoration, it means that LED general lighting itself still has problems, and it is inevitable that the channels and distribution will be too hasty. In fact, the development history of LED industry in China is not long. China is now a large-scale LED industry base. The development speed of China's LED industry is so rapid, but the terminal market has not been seen to really rise, leaving behind many thorny difficulties in the future development of the industry. We have to reflect on whether the LED industry is really too hasty in China? After Shenzhen Lehman Optoelectronics successfully landed in the capital market, LED companies emerged in the market. Up to now, there are as many as 25 LED companies successfully listed with LED projects, and more than 100 LED companies are sprinting to the market. Judging from the performance reports of LED listed companies, most companies have not reached the expected investment targets. A small number of listed companies began to change their performance after a few months of listing. Listing for listing is a feature of Chinese LED listed companies. The crux of the problem also lies in how many LED listed enterprises China needs and how many LED enterprises are worth landing in the capital market? I am afraid that the entire industry needs to ponder before the IPO opens. Many companies continue to grow in order to land in the capital market, and their performance is reflected in production capacity. Even though the LED Terminal lighting market has increased in the first half of this year, the capacity utilization rate of China's LED industry is still not high. Take chips as an example. Currently, the number of MOCVD machines in mainland China is about 1000, and the capacity utilization rate is about 60; Even so, many chip companies continue to expand their production capacity in order to survive and lay out the market. Under the tremendous pressure of production capacity, the inventory water level has been rising all the way, and the industry has to rely on price and payment cycle to capture the opportunity to survive. In the future, China's LED industry will face more intense market competition. In the increasingly fierce competition, many companies have begun to merge and integrate new ideas for development. This will lead to the emergence of the industry, Evergrande, and the micro-micro. A large number of LED enterprises will be eliminated, including LED chip enterprises. Many enterprises have neglected the market evaluation and set foot in the LED industry under the encouragement of the local government. However, they have lost their market competitiveness due to the lack of clear market positioning, thus facing a difficult situation. If a batch of chip companies are eliminated, there will be hundreds of MOCVD idle and no one will take over, resulting in billions of losses. This is obviously caused by the lack of rationality in the LED industry. Becoming bigger but not stronger is another feature of the rapid development of China's LED industry. China's LED industry started late, subject to the constraints of patent technology, China's LED industry inertia relies on foreign giant patents, so that the entire industry into a homogeneous competition, price war and other quagmire. In order to survive, many LED enterprises have been unable to focus on projects that require time such as technological innovation and product research and development. Today, although general conventional products can be manufactured in China, they still rely on imports in high-performance fields. How to Let enterprises slow down and calm down to do well in products is an urgent problem to be solved in the entire LED industry.