Lighting industry from the product which includes the fast-moving consumer goods, including industrial goods, and can be divided into civilian goods from the end users and engineering products. And channels of fast moving consumer goods and industrial products is different, so there are more complex and lighting industry channels, a wholesale channel
lighting industry from the product which includes the fast-moving consumer goods, including industrial goods, and can be divided into civilian goods from the end users and engineering products. And fast-moving consumer goods and industrial products channel is different, so there are more complex and lighting industry channels, a wholesale channels, replace, channel, retail channel, channel, OEM channel and so on. The volume of project channels running of higher profits. But engineering channels of the strength requirement is high, the lamps and lanterns of middlemen article one of the main requirement is that its capital strength, because most of the lamps and lanterns manufacturers require cash spot, and the project is to pressure, which requires the middlemen advances, and engineering collection is very difficult, so the general can make less middlemen are engineering; , the link is various, means that the increase of investment and maintenance cost. Philips, lang, thorne and other international first-line brand, due to its higher awareness, understanding, is established by party a designated products and recommend products, so the premium brands can enter and research of party a or party b directly, top-down cut; And two, three line brand research breakthrough point is more flexible and comprehensive typically involves the contract way of lamps and lanterns, the size of the target, party a and party b on both sides of the negotiation skills, middlemen strength and so on, due to the factors that affect the decision-making, the LED street lamps, lamps and lanterns of middlemen virtually increases the perfection of investment.