Solar brand and personalized road where to go

As the plot of the new energy, solar energy has attracted many attentions of the people, their products are in the praise highly of businesses and consumers into people's lives, have to admit, solar street light, solar water heater has brought great convenience to people's life. But, in the moment of the solar industry is also facing such a predicament, the geographical environment, architectural style and individual be fond of of different, different consumers because their situation is different, also have different requirements for solar street lamps, solar industry popular demand increasingly replaced by the personalized demand.

in the face of the personalized needs of consumers, more and more companies are now consumers are becoming more and more difficult, in fact, the reason will appear between the seller and the buyer, the contradiction between supply and demand in general, there are two reasons: one is now in the age of the buyer, in the hands of the consumers to buy the initiative, and personalized needs of consumers is increasing; 2 it is the seller's competition is intense, but offers a similar product, homogeneity phenomenon is very serious. Because early industry profit margins, the progress bar high low solar street lamps, solar street lamp industry in a few short years appear & other Like night of spring breeze comes suddenly, thousands of trees throughout critics, pear flower open &; Situation, factory of more than 5000 brand during peak more than 6000.

but the lack of investment in the technical innovation and marketing small business, so the product basically is given priority to with imitation, look from the appearance, not big difference between different brands, the difference only lies in the capacity, the number of tubes, the appearance, and price, etc. No obvious difference in terms of performance of solar street lamps, and the innovation of the small business is nothing but water tank, bracket, etc, also slight improvements, far have not reached the level of technology innovation, so solar products overall homogeneity phenomenon is very serious. Although the solar industry appear every year a lot of new brands, new products, but really can realize differentiated products are few and far between. Confronted by the homogeneity of solar street lamps on the market, consumers choose solar street lamps in often lead to serious confusion, in the face of confusion, consumers have only two choices: one is to choose the industry well-known brands; Like the second option is a personalized product design novel, the function of sterilization, intellectualized operation and so on, these products of personality characteristics tend to emerge from the homogeneity of the forest.

how to make the brand and the personalized demand better combination, meet the needs of consumers, this is the future of solar street lamps and related industry need to one direction, only grasp the demand of consumers, to greater expansion of the market, and the road of quality, technical, and can make solar energy companies are much further, both be short of one cannot.

in the future as the non-renewable resources drying up, solar photovoltaic industry in solar street lights, solar lights, solar garden lights will be vigorously promote the use of people, in 10 - 15 years solar lamp will routinization and popularisation, household names, used by everyone!