Shangyu lighting companies take the initiative to attack the international market

Shangyu lighting companies take the initiative to attack the international market. For a long time, the world's outstanding multinational companies have been 'led by the nose'. Shangyu lighting and electrical appliances companies that earn 'coolie money' by OEM have begun to awaken. Recently, when interviewing lighting appliance companies in Shangyu, the reporter found that a group of leading companies are launching dazzling 'actions': hiring professional managers, setting up companies in the United States, and sharing their own brand of energy-saving lamps in the international market... ··According to the introduction, the total sales of many lighting appliance companies in Shangyu City last year exceeded 100 million yuan, becoming China's largest energy-saving lamp production and export base, and 'SunshineA group of 'little giant' enterprises such as 'Sunlite'. Although these 'little giants' in the industry have their own fist products, the fact is that the core technology of lighting appliances is mainly in the hands of world-renowned brands such as Philips, Osram, and General Electric. Most of the lighting appliances industry in Shangyu relies on OEMs to make money. Take 'coolie money'. 'This industry is growing at an annual rate of% to% in the international market, and the scale of Shangyu's industry is far from enough,' said Ye Shijin, secretary of the Shangyu Municipal Party Committee. In the past two years, Shangyu's lighting and electrical appliance companies have begun to use their own brands as the 'golden key' to open up the international market. The industry believes that this is a direction for the development of China's national industry, but the road is destined to be difficult and long. As the 'big brother' in the domestic energy-saving lamp industry, Sunshine Group Company 'good show' Liantai: hire a professional manager who originally worked in Philips Company as the general manager of the company, responsible for market development; invested 10,000 US dollars to establish 'Sunshine Lighting' in the United States 'American companies' began to use their own excellent technology and price advantages to 'conquer cities' in the international market with their own brands. Shangyu Dadongnan Lighting Co., Ltd., known for its production of 'emergency lights'At present, the'emergency lights' that we are around have a market share of% in Brazil. The next step is to penetrate the market with our own brand.' Ke Jianfeng, general manager of Shangyu Dadongnan Lighting Company, told reporters. Shangyu Jinghua Light Source Co., Ltd. has developed a cold cathode fluorescent lamp that is thinner than a ballpoint pen, and seizes the Korean market with its own brand; the outdoor lamp developed by Shangyu Yaoliang Lighting Co., Ltd. has a number of advantages. At present, its own brand has sales in the international market. Already accounted for about one-third.