The new york-based slade architecture design company first barbie flagship store in Shanghai. The recent opening of the store coincides with the 50th anniversary of the icon. A 35000 - square - foot store owns the world's largest and most comprehensive of barbie dolls and barbie licensed products, and a series of service for barbie fans and their families and activities.
Slade design including barbie's past, present and future. Referring to the product packaging for them, and decorative arts, fashion and architectural image. Build a modern identity for store, expression barbie cutting-edge fashion sense, and history.
the main characteristic of space is a spiral stairs, a three layer enclose 800 barbie dolls. The stairs and doll is the core of the store; All about barbie, actually.
the stairs connect three retail floor: women's floor ( Women's fashion, fashion, cosmetics and accessories) 。 Doll floors, Doll, doll designer gallery, doll accessories, books) 。 Barbie doll design center, on the floor, girls can design your own barbie dolls. The girl (floor Girls fashion, shoes and accessories) 。
editor: Steve