Research and Analysis on the dominant position of domestic electric tools in 2014

Since the middle of the 1990s S, through efforts, the dominant position of domestic electric tools has gradually formed in China's electric tools market and has been further consolidated in recent years. In the domestic power tool market, the sales of domestic power tools have accounted for 90% of the total sales, while various imported brand products only account for 10% of the market share. In the foreign power tool market, the proportion of Chinese manufacturing continues to expand, and China has become a power tool production base. Since the first half of 2008, domestic electric tool brands have taken the lead and become the market leader. In another 5 or 10 years, in China's power tool market, the share of domestic power tools will be improved and their competitiveness will be stronger. The main reason is that domestic power tools, regardless of appearance, it is still that the internal quality is basically OR can already compete with the imported brands, but the sales price is only 1/3 or even lower than that of the imported brands. Many import and export brand power tools hand-held tools, removable tools, garden tools are produced by many domestic power tool companies, including many professional or semi-professional power tools. Since it can produce professional and semi-professional power tools for internationally famous power tool enterprises, of course, the level of self-produced brand power tools can also reach the level of foreign products. There is an electric power tool enterprise in China that still insists on the high quality of its own brand products designed and manufactured by itself when producing some kinds of electric power tools for a famous international electric power tool enterprise. and it is better than the OEM products especially in the service life, thus maintaining the independent intellectual property rights. It does not contribute its own patents to foreign investors because of the production of OEM products. This approach is very accurate. Even if you can't receive orders from this famous foreign power tool company, you must maintain your intellectual property rights and high-quality products. in doing so, the domestic market share will be consolidated and expanded year by year. Any enterprise that does this has a strong competitiveness. The domestic power tool market is more selective about the quality and brand of power tools. Whether it is a power tool dealer or a pan-Bo direct user, they all face the quality and brand of power tools. Therefore, the market has increased the inclination of good quality and good brand power tools. This is an improvement, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic electric tool market are more prominent. Many electric tool dealers, especially those with slight strength and scale, they all showed high enthusiasm for the distribution of good brand power tools. It is also because of this that the products of the 6 electric power tool enterprises that have won the title of China and a batch of electric power tool products that have won the provincial and municipal provinces have received more care from the market, and generally feel that the market is selling well. production seems busy, and some even shout too late to produce. Shanghai Ruiqi Tools Co. , Ltd. , Zhejiang Boda Electric Appliance Co. , Ltd. , iron and steel electric tools Co. , Ltd. , Jiangsu Dongcheng electric tools Co. , Ltd. and other electric tools enterprises with good quality and brand. the marketing situation is very good. According to industry insiders, Dongcheng brand electric tools produced by Jiangsu Dongcheng electric tools Co. , Ltd. have a good market. Many dealers compete for agency or operation, and they are carefully operated, which has produced positive effects. In order to expand the market, Jiangsu Dongcheng electric tools Co. , Ltd. has strengthened marketing management and after-sales service, and promoted Dongcheng brand stores, which not only effectively promoted marketing, but also curbed the growth of counterfeit products. It is also known that such powerful enterprises as Jiangsu Dongcheng electric tools Co. , Ltd. , in the aspect of overseas marketing, we pay close attention to relying on the distribution and maintenance of electric tools distributed by Qidong villagers in major, medium and even county-level small cities in the country to serve ourselves. Because of the help of the fellow villagers, marketing has been promoted to large, medium and small cities across the country, and marketing outlets are scattered and almost snapped. (Source: China Industry Research Network)