Price adjustment enters a happy period: LED lighting market demand will increase significantly in 2014

The price adjustment has entered a happy period: the demand for LED lighting market will increase sharply this year. 　 has entered *** at the end of the year. Looking back on the development of the LED industry this year, it can be said that the rainbow and the haze are accompanied by the beautiful scenery and the thorns. After the cold winter, the expectation of the LED lighting era is coming, but manufacturers have not made a lot of money, and the shadow of increasing income and not increasing profits is lingering. The growth performance of the LED lighting market in 2010 is expected, and the pattern of industry leaders and strong ones will continue.　　According to Gaogong LED data, the price of LED lighting products has fallen by more than% annually in the past three years. The annual output value of China's LED indoor lighting reached more than 100 million yuan, and this year the market scale will reach 100 million yuan.　　 The price reduction of LED bulbs will increase its penetration rate. Based on this, many research institutions are optimistic about the global LED lighting demand next year. Foreign-funded UBS Securities recently predicted that the global LED lighting demand will increase by 60% each year, of which household lighting will grow the most, and it will increase by 90% next year.　　 UBS stated that in the lighting market, the penetration rate of household lighting is the *lowest. That is because the price of LED bulbs was too high in the past, and it often took several years for home replacement to be recycled, but now the situation will change. With the price reduction of LED bulbs, governments of various countries have successively banned incandescent lamps, coupled with the overall global economic recovery, will promote the fermentation of LED lighting. UBS cited an example that Cree, a major American LED manufacturer, launched a .Watt LED bulb (replacement of a watt incandescent bulb) this year, with a retail price of only US$. More importantly, this bulb has been certified by the US Energy Star. , You can get a subsidy per dollar, which means that consumers can buy it with US dollars, which is equivalent to the price of energy-saving light bulbs (about-US dollars). UBS believes that this means that LED bulbs may have reached the price sweet spot. After experiencing the growth in signal and display applications before the year, and the growth in backlight applications from year to year, the foreign-funded JPMorgan Chase Securities pointed out in the *new report that the demand for LED lighting will be at the beginning of the year. Degree beyond the LED backlight. JPMorgan Chase estimates that there is still room for a% reduction in the price of LED bulbs during the year, which will bring more attractive economic benefits to the replacement of LED bulbs.　　 However, although the rapid decline in product prices has driven the rapid growth of the LED lighting market, it has also made LED companies face the dilemma that it is difficult to increase revenue and profit. This is fully reflected in the financial reports of LED listed companies. Overcapacity, fierce price wars, rising costs, and increased investment in channel construction will be issues that companies must face and solve for a long time.　　 In this context, scenes of mergers and reorganizations and reunification have been staged in the industry. However, this may be just the beginning. Zhang Xiaofei, the chairman of Gaogong LED, predicts that in the next five years, especially in the next three years, big fish will eat small fish and fast fish will eat slow fish. The '**' of China’s LED industry will truly advent.