Positive transformation of LED industry and exploration of new development mode

Innovation is the soul of a nation's progress and the driving force for the country's prosperity. LED lighting is an advanced green light source, which has brought light and good news to mankind. According to the road map for China to eliminate incandescent lamps issued by the National Development and Reform Commission, incandescent lamps were banned in 2012. The state spent 40 billion yuan on LED procurement and financial subsidies to enterprises. This year is a key year for LED lighting to replace traditional lighting. Experts predict that LED's share in China's lighting market will reach 500 billion by 2015, driving the industry to reach yuan. Judging from the development of international industry, China's LED industry has become the main force of LED in the world. At present, LED lighting accounts for of the lighting market. It is expected that China's lighting market will rise to of the market in 2015. 3. The total market amount is close to 20 billion US dollars, and China's LED lighting market is showing a rapid growth trend. The development of China's LED industry is facing good opportunities. First, the state continues to increase its support for LED lighting; Second, China is a huge LED lighting market, and its own market demand provides a broad space for industrial development; Third, LED lighting technology continues to mature and improve, narrowing with international technology; Fourth, green economy will become the main trend of world economic development in the future, while LED lighting will become the main green industry; Fifth, the diversified development of LED lighting has become a trend, changing the single market development demand and the technology and scientific and technological content are greatly improving; Sixth, the management idea and profit model of LED lighting are changing. Three-dimensional marketing is coming to us. The e-commerce model is beginning to start, looking forward to the gorgeous turn of the management model. Innovation and Development is the fundamental way out for LED lighting enterprises. Adapt to changes in the domestic and foreign markets, adapt to the development trend of the LED market, Rainbow otum (Hubei) As an enterprise promoting green lighting, Optoelectronics Co. , Ltd. has made innovations in the following aspects. Relying on strong technology to give full play to the advantages of the enterprise. The company has established a photoelectric laboratory and a doctor's workstation in cooperation with Tsinghua University; The plant light source laboratory has been jointly established with Wuhan Institute of Botany, Chinese Academy of Sciences and Huazhong Agricultural University; Cooperate with relevant technical teams in Taiwan and South Korea to carry out LED optical communication research. Create differentiated products with advanced technology. The LED lighting series products produced by the company are characterized by high technology, low cost, long life, environmental protection and high efficiency, we have independently developed products such as agricultural Series lamps, high-display lamps, LED light communication lamps and lighting control systems. Domestic technologies have filled the gap in LED products. Open up the market with innovative business model. The company actively develops domestic and foreign markets. The business mainly adopts engineering Marketing, channel marketing, export and other business models. Around government agencies, institutions, electricity, finance, transportation, industrial and commercial enterprises and other systems, product promotion is carried out in government procurement, EMC, BT, BOT and other modes. The company has established online shopping malls, used network channels, participated in overseas exhibition activities and other forms to expand overseas markets, and seized the international market by means of direct sales, undertaking overseas projects, OEM and ODEN. Drive EMC services with strong capital and operational strength. The company invested and registered energy-saving energy management Service Co. , Ltd. , obtained the contract energy management record qualification of the National Development and Reform Commission and the Ministry of Finance, and carried out comprehensive energy-saving technology, environmental protection technology development, design and related business consulting services. The company has reached a willingness to cooperate with domestic and foreign financial institutions, accumulated more than 5 billion yuan of operating funds, and implemented the project-Funds-Technology-Construction- The one-stop service management mode provides you with services of energy saving, my investment, your income and my sharing. In order to establish LED industrial park and build a high-tech innovation base. In 2010, the company invested 0. 4 billion yuan in Huanggang, Hubei province to establish an LED industrial park to carry out research and development, production and management services. This year, an LED high-tech Ecological Park was set up in Hubei Tianmen industrial park to carry out research, development, production and management services for LED-related electronic industries. The company explores a new mode of research and development production management with innovative ideas.