7 years of domestic and outside variable market conditions, there are two problems in our business is worth us to pay attention to. A: electronics industry enterprises to export policy adjustment and deal with problems; The second is: about the new direction of the quality of the product management. Around some personal opinions on the two aspects: the first topic: electronics industry enterprise's export policy adjustment and response to this topic I plan to arrange in the middle of June. In today's economic globalization increasingly, export competition of audio lighting enterprise strategic position in the development of more and more important, in the face of severe challenges brought by the economic globalization, enterprises want to long-term development, further understand and master the export policy of electronic industry is very necessary. I plan to theme is discussed from the following four aspects: 1. Export trade is facing serious market barriers and technical barriers; 2. Export promotion system preliminary formation; Mainly manifested in the following aspects such as decreasing tariff and non-tariff barriers. Close to the market of real exchange rate of RMB exchange rate; Direct government encourage export policy continuously strengthen; Let go of the autonomy in operation of the foreign trade company, etc. 3. Policy is expected to adjust the train of thought, such as: the export tax rebate structural bias; Export credit system preliminary formation; To further improve freedom of vendors and the public in the use of foreign exchange, avoided the yuan to rise too fast, playing overseas investment trade leading effect, etc. ; 4. Finally, and everybody together discuss audio lighting enterprise how to reduce the export of the products cost and overseas accounts receivable risk prevention management. The second topic is about the new direction of the sound lighting product quality management, schedule in mid-august the basic characteristics of the economic globalization is mainly manifested in three aspects, one is without 'border' form of market economy; The second is management network pattern of mature; 3 it is the realization of resources sharing. According to the basic features of economic globalization, I plan and light industry colleagues with us for our enterprise quality management under the new situation at the beginning of a new direction for a slightly discusses: personal view, to breakthrough must be adjusted from the following several aspects: 1. From the management of product quality to the management of the processes and systems; Quality not only includes the internal quality of the quality of the product and its related work, the quality of the product is no longer a 'qualified' concept, because today the formation of the quality from the requirement of customers, in the end and evaluation by the customer, including quality planning, quality control, quality assurance and quality improvement, and all activities and processes associated with this, the quality of the enterprise management from closing to opening, from the original segmentation model of steering system model; Achieve this adjustment, spearhead of top leadership to all employees, to configure the high rate of financial budget, to cultivate a batch of high quality, high pay, a new concept of quality engineer, otherwise the quality management is a lack of motivation, quality management only stay on ideology. 2. From the original mainly introduce management method to mainly cultivate management culture; Enterprise management is rooted in the corporate culture, quality management and quality must be rooted in culture, cultivate the quality of good enterprise culture, make the product quality and service quality can truly reflect the honest and trustworthy for customer, to the user, nature becomes a very important and difficult task. 3. From the focus on technology innovation to technical innovation and management innovation simultaneously; Enterprise quality of workers should be used to run around the workshops from the past 'manual' work method, to study management new ideas, new methods of 'intellectual' working method. Only in this way, can realize the management innovation for the enterprise, get sustainable development play a proper role.