Opportunities and Challenges of OLED lighting market

The competition between OLED and LED technology has attracted the attention of LED manufacturers in the past 10 years. Although the high cost of OLED technology makes it quite difficult to increase the penetration rate, with the investment of OSRAM, LG and other large factories and the huge investment of Chinese manufacturers in OLED display field, can be used in the display industry research and development experience and process equipment advantages OLED and LED technology competition, LED manufacturers in the past 10 years of attention to OLED. Although the high cost of OLED technology makes it quite difficult to increase the penetration rate, with the investment of OSRAM, LG and other large factories and the huge investment of Chinese manufacturers in OLED display field, the research and development experience and advantages of process equipment in the display industry can make OLED lighting rise rapidly. In addition, the public's awareness of environmental protection is on the rise, and the public's demand for the integration of life and artistic beauty of lamps is improved, so that white OLED lighting is likely to become the next generation of lighting stars. Automotive lighting can be said to be the spark and mature application market of OLED lighting at present. In fact, with the new integration of LED technology, lighting has evolved from basic functional features to significant features with potential for automobile value, while OLED is distinguished from LED, and provide the real potential of new added value. The BMW M4 GTS launched in 2016 is a commercial vehicle that uses OLED technology in taillights. In addition to the automotive market, OLED lighting manufacturers are also actively entering the traditional general lighting fields such as commercial lighting or office lighting. In addition, OLED technology must also be combined with a number of niche markets to achieve economies of scale and further reduce costs, niche markets include medical lighting and embedded lighting. According to LEDinside data, OLED lighting panels reached about 1. 1 in 2017. With a market size of 5. 3 billion US dollars, it is estimated that China's OLED display industry will release production capacity in 2018. At that time, OLED industry will see a sharp increase in yield and a sharp decrease in cost. OLED lighting will also be affected by the current market situation, it is expected that OLED lighting will grow to more than 1. 1 billion US dollars by 2020. The layout progress of mainstream manufacturers osram osram announced in July 2007 that it would close the OLED display factory in Malaysia and focus on the application of OLED in lighting. In the past ten years, OSRAM has not only appeared on its OLED desk lamp, but also become a pioneer in the industry in the layout and progress of OLED lighting for vehicles, including BMW and Audi announced from 2015 to 2016 that they are equipped with cars for tail light OLED lighting, many of which are supplied by OSRAM. LGD in 2017, the layout of LGD in OLED continues to increase. While investing in the display field on a large scale, LGD also actively contacts BMW, hoping to sell OLED lighting products. It is reported that the supply of LGD and bmw oled lighting products will include taillights and interior lighting. In addition, LGD also revealed its new OLED brand Luflex at the end of 2017 and announced that it would sell its OLED lighting products with Luflex in the future and use vehicles as a priority supply option, followed by commercial lighting and lighting manufacturers, LGD to become a big OLED lighting brand as the future goal. GE started the OLED project in 2010. ge r & D Center announced that in the cooperation with Konica Minolta, white OLED has made a 'major breakthrough' and its luminous efficacy has reached 56lmz/W, the use of solution-based coating materials is an important condition for low-cost OLED manufacturing. GE and KM plan to put OLED flexible lighting products on the market in 2011. OLEDWorks acquired Philips's OLED light source device business and related intellectual property rights in April 2015 and is currently in the United States (Low capacity amber lighting)And Germany ( Larger Lumiblade panel)Production Panel. Konica Minolta joint venture company announced on March 2017 that Konica Minolta and two manufacturers merged their OLED business units, and formally established a new 50: 50 joint venture company Konica MinoltaOLED on June 1, 2017. OLED lighting systems for vehicles will also be exhibited at CES 2018. Yiguang technology Yiguang technology was a manufacturer focusing on OLED lighting, which was split from vixino in May 2015. Vixino, the head office, started as the OLED project team of Tsinghua University, and later established an OLED company in industrialization, at present, it has been controlled by Kunshan Guoxian and is one of the leading manufacturers in China's OLED Industry. Its main force is lighting, involving automobiles and general lighting. Conclusion with the development and maturity of LED in the lighting field and the continuous reduction of cost, OLED has long since had no chance to focus on price war, the breakthrough point is to take advantage of OLED, which is a surface light source without blue light damage and can be flexibly folded, to go into the field of high-order Design and avoid the battle with LED's positive cost performance. Due to the increasing scale of OLED display investment at present, and the lighting requirement for OLED is lower than that for display, the opportunity for OLED lighting to take off in the future, it will still be reflected in the synergy effect of OLED display, optimized supply chain, general research and development, and partial Depreciation of OLED display equipment to reduce the investment cost of OLED lighting.