Op CEO Ding Long: LED lamps and lanterns lighting city 2 - in the future Three years will be a lot of failures

Op CEO Ding Long recently for a LED lighting meeting in said that 'the current in the city of zhongshan guzhen LED lamps and lanterns lighting accessories cold and cheerless situation will soon be conductive to the LED lamps and lanterns lighting accessories city all over the country, I believe that 2 - in the future Three years we can see a lot of lighting lamps and lanterns city will collapse. 'At the same time, ding total also frankly told the industry dedicated to do online LED lighting lamps and lanterns mall. Ding always said: 'online electric business platform tend to be the boss second fight, old two live very hard, old three old four basic do not have what matter. Euro this year on electric business platform trading about 60% of the growth, but is not much profit. Online platform trading is not bigger and bigger, this I believe that as long as the manufacturer will know basic CLP maker, from the euro in the past two years on the double tenth line of offline trading, online have some growth, but growth, so is the offline, I feel line will be replaced by offline is greatly exaggerated. Industry LED lighting lamps and lanterns online platform is also expected to be a piece of cloud. 'He said, for example, op' op 'online trade platform is actually a failure of the instance. Analysis reason he said: 'lighting is not a peak industry, user is basically no sticky, that is to say, this kind of industry platform is very difficult to have much traffic, businesses will eventually run to Tmall jingdong above. 'Opple is arguably one of the most famous Chinese household LED lighting market suppliers, market reputation is one of the best. Ding always said, however, op is far from can have proud capital or pride. In China in 2015, he said, LED lighting market capacity is about more than $2000, domestic lighting market is about 30% more, that is to say, this year the domestic lighting market capacity is about more than $600. Euro this year in the domestic lighting market revenue at more than 30, market share is about 5%, still far from is a major supplier, at best, leading a little than other suppliers. But it also shows that China's domestic LED lighting markets for most people and business opportunities, market monopoly situation is far from forming.