OFweek Analysis: German LED lamps are expensive

'China Building Materials Network' can be seen from the IMS Research data map that the price of 60WLED lamps varies greatly from place to place, and the average selling price is calculated to be 36 US dollars. Although the average price of 60WLED lamps rose slightly from September 2011 to October 2011 due to currency fluctuations, with the rapid growth in demand for new technologies, its long-term trend is declining, the price of 20 US dollars will be the equivalent tipping point of 60WLED lamps. For example, the average price of 60WLED lamps in Taiwan is only 19 US dollars, but in Germany it is as high as 70 US dollars. In the United States, its price has recently dropped to $30. IMS analysts said that the recent decline in its selling price in the United States was mainly due to Philips's decision to reduce the price of its AmbientLED lamp from 40 US dollars to 25 US dollars, IMS believes that this change is very important because 60 watt bulbs are widely installed in the world today. With the sharp drop in LED chip prices and the increase in energy costs around the world this year, the trend of solid-state lighting replacing traditional lighting is becoming more and more intense, IMS analyst PhilipSmallwood said: the LED lamp market will develop rapidly in the next few years. New brands, technological improvements, increased consumer awareness and support from policies and regulations will all strongly promote the demand for LED lamps. 60W incandescent lamps have been phased out. IMS said that LED replacement lamps face huge market opportunities and there are obvious signs that progress is being made: Example 1: philips said in its new financial report that its sales of solid-state lighting lamps surged by compared with last year's sales of LED products, which also shows the growth level of demand. FransvanHouten, President and CEO of Philips, said: We are preparing to transform our lighting business to LED. He also pointed out that LED lighting products have strong sales in China, and recent reports show that the wholesale price of some 60-watt LED replacement lamps has been as low as US $10. However, IMS warned that the lack of standards LED to a large number of LED products being mislabeled or not described truthfully. The study found that more than 1/5 of LED lights did not meet the low lumen output requirement of a real replacement lamp. Example 2: Optogan recently built a new LED chip production plant in Landshut, Germany, with an initial production capacity of more than 1 billion LED chips per year, making it the second largest LED chip production plant in Europe. Optogan believes that the critical point for 60-watt LED replacement lamps to be accepted by the public is about $20. The 60WLED product that the company launched in the range in early 2012 was priced at about $41, but the company's sales director OveSrensen believes that the price of these LED lights will drop to around $20 by the end of next year.