New professional zone of lamps and lanterns to guide enterprise market segment

On October 10, the reporter learned from zhongshan lighting factory town that the 24th lighting factory zhongshan lamp expo ( In the fall) - on October 22 26. Zone 'the exhibition this year will be the new' professional lamps and lanterns, guide development segment of the industry, focusing on innovation, develops the development space. According to introducing, the new exhibition brings together a number of product characteristics, technical innovation and marketing professional lighting companies have window. Mining market segment, the organizers said, will be a trend in the field of LED lighting. Market segmentation will help LED to build their own core competitiveness of middle and small enterprises, enterprises can focus on focus on a particular niche, implementation technology, channels, market, brand of precipitation. Segmentation cost control at the same time, the industry, can greatly reduce the enterprise production and marketing costs, can solve the difficulties of enterprise survival, also can solve the problem of enterprise development. Market segment of digging, in line with the current consumption demand, now home lighting and professional lighting, pay more attention to the design, shape, and began to become a part of the space, even through the photosynthetic efficiency to improve the environment quality and living quality. Expo zone new majors of lamps and lanterns, the light will gather a group of characteristics and professional lighting products and brands, through the exhibition bring more small and medium-sized enterprises focus on features and experience of the combination of professional lighting, mining market segment through innovation, enhance the level of lighting industry development.