Marketing plan: guzhen lighting city national chain launch in an all-round way

Marketing plan: guzhen lighting city national chain comprehensive start

in the context of industrial upgrading wave has swept the world, as the lighting capital of China, the ancient town of lamp act the role ofing industry transformation and upgrading of exploration is particularly impressive. Indeed, with the domestic many industries, the quickening pace of change of the pattern of economic development, strengthen the constraints of resources and environment, and domestic and international market competition intensifies, the further development of guzhen lighting industry is facing great opportunities, also suffering from severe challenges.

at present, on the outside of the ancient town, dozens in the name of 'guangdong lighting international procurement center' lighting department store chain is set to rise from the ground, and lead the new trend in the industry. Earlier this year, the ancient town have proposed investment 4 billion yuan, to create the world's largest lighting brand exhibition center as the goal, to build national chain marketing platform guzhen lighting city, five years construction 30 major cities throughout the country to 'guzhen lighting' for foreign unified brand chain of shopping malls, with headquarters in guzhen lighting business together form the 'guangdong lighting international procurement center'.

it is known that zhongshan city zhongtian lighting technology co. , LTD. Is a collection of product research and development, design, production, sales and service in a body specialized 'household lighting, commercial lighting, engineering lighting lighting, lamps and lanterns operating companies. Products covered by the switch, socket, lighting, home assembly lamp, table lamp, floor lamp, children lamp, droplight, absorb dome light nearly thousand product, can satisfy the high, the low demand of different levels of consumption crowd. In 2010, yi mei lighting started out of the town, through recruit agents, dealers across the country, with yi mei lighting monopoly, brand marketing is the management core, suitable for urban lighting consumption demand of yi mei lighting store arises at the historic moment. And the emergence of guzhen lighting city, will be conducive to like yi mei lighting lighting brand, specialization, branding makes guzhen lighting city really become the first brand of the trends of urban lighting consumption.

industry veteran said, guzhen lighting, transformation and upgrading of industrial structure is not only beneficial to improve the medium and small lamp is acted the role of enterprise marketing enthusiasm, more greatly integrated products, logistics, warehousing, spare parts system, by the shopkeeper to guzhen lighting enterprises into the hong merchants. The lighting capital of China's popularity, more can improve the mall popularity, mutual benefit and win-win results. At the same time, the tightness of sales platform will bring fierce competition, brand competition will make some companies stand out. This also changed, lighting industry big but not strong, without embarrassment, and to promote the market exchange, specialized industrial structure has very important significance.

to this, the reporter interviewed a special long-term operating lighting boss mr. wang, he said, the arrival of guzhen lighting city mall, is a challenge but also opportunity for themselves. Guzhen lighting department must make a big market share, lighting wholesale, retail is a by a run on the way, oneself also can enter the store at the same time, can have very good sales platform, not only can develop industry more channels, kill two birds with one stone of it.

there is no doubt that start the guzhen lighting city national chain marketing model, will be conducive to guzhen lighting companies, lighting businesses, and more and more love lighting consumption of customers. It marks the guzhen lighting, and even China, the lighting industry to mature in the world. Today's lighting industry also doomed dust home appliance industry, furniture industry, electronics industry, towards international import and export, domestic e-commerce combined. We have reasons to believe that, guzhen lighting city chain is a revolution in the lighting industry market structure adjustment, affecting the development of Chinese future China lighting has far-reaching significance.