'Lights are China,' turn on? ( Figure)

LED drive power supply technical threshold is higher, many companies began production of the LED products to specialize in LED driver.

the innovation of marketing mode, enterprise transformation, zhongshan lamp factory continuously grope for a new way in business of LED industry's competition is' tragic 'over the past two years, local governments make the LED industry base of news, the solar photovoltaic lighting, LED phosphors, LED photoelectric various purpose industry base, such as concentrated emergence in the industrial planning of the cities. In the face of the new light source has triggered a new round of battle for lighting industry, is committed to the 'China' to 'global lighting lighting industry center of zhongshan lighting factory, one of inevitable question is: how to set up their own in the field of overheating of the LED industry advantage? Outline of the pearl river delta region planning development, 'the' zhongshan lighting 'into the international market competitiveness of industrial clusters' extremely, it is necessary to upgrade from the manufacturing and marketing, the two pieces are the zhongshan guzhen lighting factory and sun yat-sen's weak links. Industry competition force central enterprise innovation marketing wanzai county of jiangxi province to build the biggest lighting lighting industry base, 33 lighting enterprise focus. For implementation of the central region's largest lighting industry, the goals of wanzai county sent a large number of personnel to come to zhongshan investment promotion and capital introduction. And in March of this year, first LED fluorescent powder production line project in shaanxi province located in xi 'an space base. In recent years, domestic building or planning of the LED industry base, also drove the number rapid increase, increasing competition in the industry. Lighting factory zhongshan four-star photoelectric Cao Detian, general manager of enterprise is mainly engaged in LED packaging, he admits the pressure of competition is very big. 'such as stents, the same product, if I buy two a MAO, there is a seven of the eight, a MAO MAO outside, other material has a similar situation, so adhere to the brand line pressure is quite large. The reporter understands. Four-star photoelectric have four partners, we are doing lighting lighting industry, and its accessories is produced by a holding company, this way of cooperation, not only reduce the four-star photoelectric business pressure, also can be extended. Cao Detian said, know the situation from his perspective, this kind of industry cooperation is also rare. LED lighting enterprise specializing in parts of LED industry white-hot competition environment has already put too much for some companies, some enterprises began production of the LED products to specialize in LED accessories. Source electronics co. , LTD. General manager luo treasure of zhongshan city tianshun, said that due to the LED product profit is too thin, small enterprise scale cannot compete with large enterprises, the company in 2010 to specialize in the LED drive power supply. 'LED the threshold of the finished product is too low, two or three started with ten thousand yuan can and are assembled products. But the LED drive power supply must have technical threshold, such competition is slightly smaller. 'Luo tianshun said, in his business friends, there are quite a few from the finished product to do in other industries, the current LED industry competition is so fierce, enterprise strength is not enough difficult to long-term survival. Now, his business in sales of one million yuan has been breached, this year is the first time attended the lamp with show luo tianshun, he hopes the lamp with exhibition company profile. ROM tianshun said, even in the driving power supply such technical threshold segmentation industry, still feel the great competitive pressure from the market, in a stable and old customers at the same time, he hopes to develop some new customers. 'Clients are used 90% do now LED finished product of the customer, because competition is big, some customers also did, so we need to find new customers to supplement. 'Luo tianshun said. Ninety percent lighting enterprises to develop e-commerce and marketing on a few enterprises begin to pay close attention to the factory, they will show combined with factory on marketing, innovative marketing ideas, change the traditional store sales model. Opple, huayi lamp act the role ofing, Macao grams and lighting leading enterprises in 2005 gradually to the informatization modification to the original production line, computer control, make the product quality and production efficiency are greatly improved. The reporter understands, at present the whole town more than 90% of the lamp is acted the role of enterprise in alibaba, baidu, etc famous electric business platform to carry out the electronic commerce, realized the 'inquiry - factory Field - Factory sales model of the single 'from top to bottom, contracted the transaction process, improve the efficiency of the sales, reduce the cost of sales. At the end of 2010, zhongshan opple co. , LTD. , zhongshan huayi lighting co. , LTD. , zhongshan city, da lang lighting co. , LTD. , build internal factories and enterprises above designated size factories stand at 100%, the ratio of application of enterprise resource planning ( ERP) Management system such as the coverage of more than 80%. Another part of the enterprises, which have branches such as opple, huayi lighting company has realized the remote management, set up enterprise email system based on Internet, remote conference system, remote financial system, realized the headquarters - Integration of the office of a branch.