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Lighting manufacturers to survive harsh industry way out?

For 2016 years, in the national 'real estate destocking' total tone, on the basis of the central bank, the Ministry of Finance, the China banking regulatory commission and other agencies have issued a series of 'destocking' good policy, further stimulate the real estate market's rapid warming. The personage inside course of study says, as the real estate market heats up, lighting industry as a whole in 2016 into the 'spiral' period, a trend of rising 'smooth' overall demand, but growth relatively gentle, won't appear in previous years 'growth'. In 2016, lighting 'price war' is still intense, between enterprise profit is weak, the whole industry as a whole into the 'small profit era'. In addition, because of the low entry barriers, on the middle and lower reaches of enterprises gathered in LED application field, so, although on the surface now LED manufacturer is increased, but the quality of the product has not been fundamental to ascend, the domestic LED products homogeneity problem is increasingly serious. Lighting manufacturers to survive harsh since 2016, the lighting market as a whole be depression, the people in the building materials stores, ceramic building materials market, the market of lamps and lanterns of brand overall showed a trend of decline in sales. In the face of the weak lighting market environment, combined with the rising cost of raw materials, transportation cost and manpower, cost of production, circulation and subsequent increase of lamps and lanterns, make the present many lighting manufacturers are facing the survival and development more severe pressure. At present because the market supervision is not enough, good and evil people mixed up enterprise, overcapacity, electric shock, lighting industry there are many closed phenomenon. Merchants business is not good, direct mapping the problems out of the industry. Serious product homogeneity, the price war intensified, lack of competitiveness of manufacturers are gradually being phased out. The whole lighting industry in transition period, also in development, LED the overall market demand is still strong, different enterprises should have their own innovations, and to find the products suitable for the market demand.

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