Lighting lighting industry should find their own way in the copy

After 2005 'super girl' red, all over the country a lot of TV shows fast tracking, in less than three years, talent show reduced quickly took to the decay channels. Although TV shows critical is the direct cause of the increasingly rampant vulgar, but there is no any constraint is wanton cloning, is the root of the talent show going to decline rapidly.

today's lighting industry, enterprise at any time in 'fashion', also from time to time, someone Shouting 'have been copied', the author admittedly from genuine ability is there are quite a number of innovation, but also have a lot of reproduction is fish in troubled waters 'innovation'.

the replication of these fish in troubled waters 'innovation' is a typical performance heard a manufacturer and a new product, immediately sent someone to look, these people don't carry the camera in the past, or can be in the brain by observing 'printed' on its own, then mapped, and now is through some intermediary to buy samples directly, 'fair' and 'reference'. , of course, these are just simply copy, innovative lamp is acted the role of the kernel or difficult to learn home through simple imitation.

in fact by this copy damage far beneath the surface. Single from the consumer's point of view, lamp act the role ofing can bring aesthetic experience is not unique, no longer a novelty, the lamp is acted the role of the so-called 'innovation' is in the same and boring, lamp act the role ofing due to lack of unique design ideas and less attractive. Its also ignored the diversification of consumer demand at the same time, more serious is to reduce the overall satisfaction of consumers in lighting industry, which also caused the lamp industry's overall combat ability and reputation are the overall decline.

if such vicious competition intensified, not only have an effect on the present status of lamp act the role ofing, and can restrain the development of lighting industry quality and level - — Lamp act the role ofing LeiTongHui caused great waste of resources, such as waste of personnel resources and the production costs and so on. Even the so-called 'innovators' greater benefits can be achieved, that also is only a temporary, because the consequences of the homogeneity is serious, more important is the brand and character is lost, and then make the industry development space and operating income. And the most fundamental is directly by the lighting industry practitioners of ability to innovate, and lead to an increasingly weakened.

copy, lighting industry of people lack of innovation practice, innovation ability nature increasingly weakened. Product source Mario zhang had discussed this topic with the author, she said the atmosphere is very heavy in the industry, many people are fake, especially this year, including product source has now many manufacturers are still in the imitation.

to the author's delight, there have been a lot of industry people with lofty ideals take legal weapon to protect their own legitimate rights and interests, also won the victory of periodic; However for the so-called 'innovators' strength is not enough, I hope to see more manufacturers in their action, and to the so-called 'innovators' from the law, to eliminate undesirable competition field, make industry specifications.

of course, the author thinks is not completely copy is useless, at least copy is a disguised form of inheritance, innovation is a beginning, but the key is how to in the copy out of their own characteristics, on the basis of as newborns will through the motions of all the people around but will gradually form their own features, a unique individual.

differentiated competition or innovation should become the benign operation of the entire lighting industry ecological development intrinsic demand, is also a competition the important support of the subject in an impregnable position. From the whole social environment and market environment, need to encourage innovation; From the enterprise microscopic environment, more need to encourage innovation, especially the institutionalization of encouragement. Therefore, the establishment of innovation mechanism to lamp act the role ofing is innovation, the practical way to ensure the quality of innovation and efficiency. At the same time also should strengthen the management of innovative talents and to carry out the implementation of 'talent, relevant government departments should strengthen market supervision, guide play an active role.

to cope with fierce competition, the last laugh is the winner. In the war, the real winners are those who know timely innovation of enterprises, because they have the most creative talent.