Lighting enterprises should learn from the museum

Foshan lighting lamps and lanterns of lamps and lanterns of association in the process of the ancient museum, using the private collection of more than 500 items, our citizens to show the charm of 'light' in ancient China. This is not on impulse, but aware of foshan manufacturing lacks a quest of traditional cultural roots.

as a sponsor, foshan city, foshan lighting association, Kathy's lighting design co. , LTD. , your general manager wu yulin told the reporters: 'on one occasion, a Spanish customers to come over to ask me, your Chinese qin shihuang terracotta warriors so distinct, so a sense of art, the lamps and lanterns of why you have no own beauty and characteristics. I didn't really know what to say. '

it is this touches many, wu yo begin to pay close attention to the lamps and lanterns of ancient China. He found the foshan Su Yongshan private collectors, which more than 500 ancient lamps and lanterns he was shocked: the ancient art of lamp design so fastidious, even the civilian use of lamps and lanterns, also let a person. Why these lights in the traditional culture of context in fracture now instead?

in a short span of 30 years, foshan lighting industry in the national famous. Lights Wang Foshan lighting the rise of China and the global multinational giants osram fall to the ground, there are thousands of enterprises in foshan highly clustered development of scale sizes. But that doesn't change the image of the foshan manufacturing in the international market. Low, the lack of original and interacting each other and imitation, quality control is not stable, such as label, is that many European counterparts collective impression of foshan lighting manufacturing.

to compete in the international market, the past alone 'low cost' price advantage is hard work. When the foshan lighting companies in terms of scale and expand to a certain steps, how to find new profit growth point, and how to really win the recognition of the international market, with the influence of the brand, the private collection of more than 500 ancient lamps and lanterns, is undoubtedly a silent 'apocalypse'.

wu yulin said, zhongshan guzhen lighting of the national famous, but few Chinese style is acted the role of production. The Chinese living room hanging crystal lamp is the import of Europe. 'You go to church and ordinary home abroad, you will find that their light is from their culture, not just made. '

if you find a breakthrough design and transform the design elements of ancient Chinese lamps and lanterns into fashion, foshan manufacturing lamps and lanterns is not just a simple geometric shapes. Design is to increase the product cost, but now is the age of a design competition to win the advantage. Apple mobile phones contracted design, samsung, fashion design, have become their supremacy of the smartphone market competition. There was no original design for made in China is considered, in the long-term pretty again copy apple mobile phone, also sell apple only one 5 of the price, profit growth is not likely to continue.

so, the real entrepreneurs should look at foshan first museum of ancient lamps and lanterns, industrial transformation and upgrading is not a always science and technology, the problem of efficiency, culture, design, brand promotion is also important. From: southern metropolis daily