Lighting companies have serious overcapacity and high profit era

There is a serious overcapacity in lighting companies and the era of high profits The lighting industry has always been regarded as a high-profit industry, so more and more companies choose to cross-border development, and the lighting market is overcrowded for a while. In addition, due to the blind production of enterprises, the slowing down of the industry and the loss of rigid demand, the phenomenon of overcapacity has become prominent. The lighting industry has always been considered a high-profit industry, so more and more companies choose to cross-border development, and the lighting market is overcrowded for a while. Small and medium-sized enterprises cannot understand the final development direction of the industry, but large enterprises have been in the lighting industry for many years, and they have long been sensitive to the new round of lighting industry**. Lamps and lanterns companies have the problem of overcapacity. Now, the promotion of lamps and lanterns is getting more and more intense, especially the group-purchase promotion. There will be group-purchase activities whether it is big or small festivals, anniversary celebrations, or even days that are out of reach. Although these group buying activities have benefited consumers to a certain extent, they also show the weakness of the current situation of lighting sales from the side. The lighting industry has always attached importance to scale and sales, while ignoring the core technology of the product and the accuracy of the lamps, causing most lighting companies to have the problem of excessive production capacity and large inventory. The new business model has become the mainstream of lighting sales. At the beginning of the lighting industry, it was influenced by shopping malls. The production capacity of lighting companies is the key to their success. The higher the production capacity, the higher the market share. After years of development, the lighting market, especially the rise of e-commerce, has changed the long-term shopping habits of consumers. The new business model has become the mainstream of lighting sales. However, due to the low threshold of lighting, many small and medium-sized enterprises have not realized the changes in the industry and have not taken the initiative to change the industry and business models. Small and medium-sized enterprises cannot understand the final development direction of the industry, but large enterprises have been in the lighting industry for many years, and they have long been sensitive to the new round of lighting industry**. But the ship is difficult to turn around. After the company has grown, many models have been finalized. In order to maintain the stability and profitability of the company, it is difficult for business owners to show the courage of the strong men to actively seek reforms, which eventually caused a nauseous cycle. The formation of a big tail will not fall off the trend. A slight overcapacity phenomenon may enhance the competitiveness of enterprises. However, if the gap in overcapacity is too large, it will bring down the enterprise step by step.